SAN FRANCISCO – Executives from Wet Seal, Netbiscuits, Zumobi and Digby detailed the steps to create user-friendly sites and apps that enable viewing of ads, searching, shopping and transacting.

Best Buy, Steve Madden and Wet Seal will discuss their mobile strategies at the Mobile Boot Camp hosted by Mobile Commerce Daily and the NRF in San Francisco March 2. Registration is open.

Hotel.info has entered mobile commerce, extending its “Check & Book” motto to mobile.

NEW YORK – In order for a brand or retailer to truly master and become successful at mobile commerce, it must follow the consumer, not the platform.

NEW YORK – Retailers and marketers have to take account of the different mobile phones, screen sizes, operating systems and browsers to create a mobile site that enables not just easy searching and shopping, but also transactions.

Netbiscuits is working with AdMob, a mobile ad network, to provide advertisement and placement tools to a wide mobile audience.