By avoiding the effort necessary to identify mobile touch points between the overall business and consumers, some marketers are simply checking the mobile box on their marketing and sales strategy.

A new report from Netbiscuits indicates that fragmentation continues to be a problem in the mobile space, reinforcing the need for retailers and brands to include multiple operating systems as part of their mobile strategy.

Sears Holdings Corp. has integrated a PayPal feature to its mobile commerce offerings to provide easier check-out convenience to on-the-go consumers.

In the past six months, mcommerce has grown by 25 percent, faster than any other mobile channel, according to a Forrester analyst.

Register now for this free hour-long webinar Thursday, June 23 at 2 p.m. ET focused on how retailers can choose a platform to meet short- and long-term mobile commerce needs. Forrester Research will present.

NEW YORK – Panelists at Mobile Marketing Day 2011 addressed the importance of mobile stores for retailers who want to encourage continued brand loyalty and push multichannel sales.

NEW YORK – Top brass at HSN have decided that a dedicated mobile team is necessary to differentiate the television retailer from competitors and ramp up its mobile commerce initiatives.

EBay has introduced a new mobile Web destination that improves the buying and selling experience for consumers.

Universal Music Group has partnered with mobile content technology vendor m-Wise to provide a fully managed mobile storefront with keyword management and campaign creation.

Mobile Entertainment Forum has launched a new mobile commerce initiative to help brands and retailers understand how to leverage mobile to drive customer acquisition, retention and conversion.