Articles Tagged ‘Netbiscuits’


Responsive Web design is not nearly enough

March 24, 2014

We have spent more than a decade optimizing desktop Web sites, primarily to improve conversions. So why are we not making similar investments, particularly in analytics, for mobile?

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Speed differentiates mobile merchandising from online this year

December 7, 2012

Whether it is locating in-store inventory, checking out or linking shoppers to social media sites, retailers are merchandising their mobile sites and applications this year with the consumer’s time and patience top-of-mind.

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Sportsman’s Guide exec: 8pc of revenue comes from mobile

October 5, 2012

NEW YORK – A Sportsman’s Guide executive at the Netbiscuits World 2012 conference said that the company is seeing eight percent of online revenue coming from mobile, the majority of which comes from iOS devices.

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Mobile is a state of mind, not a buzzword

March 22, 2012

By avoiding the effort necessary to identify mobile touch points between the overall business and consumers, some marketers are simply checking the mobile box on their marketing and sales strategy.

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Continued mobile fragmentation presents challenges for marketers: Netbiscuits

October 6, 2011

A new report from Netbiscuits indicates that fragmentation continues to be a problem in the mobile space, reinforcing the need for retailers and brands to include multiple operating systems as part of their mobile strategy.

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Sears drives sales to mobile site via PayPal express checkout

June 27, 2011

Sears Holdings Corp. has integrated a PayPal feature to its mobile commerce offerings to provide easier check-out convenience to on-the-go consumers.

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Mcommerce is fastest-growing mobile channel: Forrester

June 24, 2011

In the past six months, mcommerce has grown by 25 percent, faster than any other mobile channel, according to a Forrester analyst.

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Webinar on June 23: Forrester Research: What Retailers Need to Know When Selecting and Implementing an Mcommerce Offering

June 20, 2011

Register now for this free hour-long webinar Thursday, June 23 at 2 p.m. ET focused on how retailers can choose a platform to meet short- and long-term mobile commerce needs. Forrester Research will present.

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Mobile sites key to customer loyalty, multi-platform sales: panel

February 23, 2011

NEW YORK – Panelists at Mobile Marketing Day 2011 addressed the importance of mobile stores for retailers who want to encourage continued brand loyalty and push multichannel sales.

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HSN to create dedicated team for mobile commerce

October 25, 2010

NEW YORK – Top brass at HSN have decided that a dedicated mobile team is necessary to differentiate the television retailer from competitors and ramp up its mobile commerce initiatives.

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