We have spent more than a decade optimizing desktop Web sites, primarily to improve conversions. So why are we not making similar investments, particularly in analytics, for mobile?
Articles Tagged ‘Netbiscuits’
Whether it is locating in-store inventory, checking out or linking shoppers to social media sites, retailers are merchandising their mobile sites and applications this year with the consumer’s time and patience top-of-mind.
NEW YORK – A Sportsman’s Guide executive at the Netbiscuits World 2012 conference said that the company is seeing eight percent of online revenue coming from mobile, the majority of which comes from iOS devices.
By avoiding the effort necessary to identify mobile touch points between the overall business and consumers, some marketers are simply checking the mobile box on their marketing and sales strategy.
A new report from Netbiscuits indicates that fragmentation continues to be a problem in the mobile space, reinforcing the need for retailers and brands to include multiple operating systems as part of their mobile strategy.
Sears Holdings Corp. has integrated a PayPal feature to its mobile commerce offerings to provide easier check-out convenience to on-the-go consumers.
In the past six months, mcommerce has grown by 25 percent, faster than any other mobile channel, according to a Forrester analyst.
Webinar on June 23: Forrester Research: What Retailers Need to Know When Selecting and Implementing an Mcommerce OfferingJune 20, 2011
Register now for this free hour-long webinar Thursday, June 23 at 2 p.m. ET focused on how retailers can choose a platform to meet short- and long-term mobile commerce needs. Forrester Research will present.
NEW YORK – Panelists at Mobile Marketing Day 2011 addressed the importance of mobile stores for retailers who want to encourage continued brand loyalty and push multichannel sales.
NEW YORK – Top brass at HSN have decided that a dedicated mobile team is necessary to differentiate the television retailer from competitors and ramp up its mobile commerce initiatives.