Quaker Oats is using QR codes on the packaging for certain items as a way to initiate a dialogue with customers that continues online.

Brands have been using QR codes in out-of-home ads, mailers, in-store and catalogs to measure ad efficiency, drive traffic to stores and increase conversions to entice affluent consumers. Whether they are up to snuff is the question.

Sony Ericsson has tapped NeoMedia Technologies Inc., a mobile bar code scanning service provider, to have the bar code reading technology preloaded on its mobile devices.

Neustar has partnered with NeoMedia Technologies Inc. to act as its licensing agent for 2D bar codes in the United States, making the mobile technology more accessible for brands trying to reach consumers on their handsets.

LAS VEGAS – NeuStar has launched new technology that allows mobile phones to scan and process 2D bar codes regardless of the mobile service provider, scanning technology or bar code symbology.