Volkswagen of America launched its official mobile site that acts as a mobile shopping assistant, but can this be considered the automaker’s first dip into mobile commerce?

Swedish furniture retailer IKEA is leveraging the mobile platform to reach consumers via ads, contests, a customer-relationship management program, coupons and a WAP shopping site.

Brides, one of the oldest wedding publications in America, is letting brides shop and buy dresses via mobile.

Conde Nast Publications’ Lucky magazine has introduced Lucky At Your Service, a digital shopping concierge Web site and application for Apple’s iPhone.

Shopping assistant NearbyNow will run a back-to-school sweepstakes program for consumers who use its online and location-based SMS services.

Imagine a service that turns a shopper’s mobile phone into a personal shopping assistant. That’s StoreExperience’s contribution toward bridging retail and mobile.