NEW YORK – Mobile Web traffic is now 3-8 percent of the PC Internet, according to NearbyNow CEO Scott Dunlap.

If you want to understand the effect that Apple’s iPad will have on the magazine industry, look no further than the face of a publisher when you put one in her hands.

NearbyNow has rolled out a mobile shopping platform that lets retailers, brands and publishers create a white-labeled mobile application for the iPhone, with Android and iPad coming soon.

As soon as Apple announced its newest creation, the iPad, app developers such as NearbyNow and Big in Japan announced plans to extend their products to the platform.

Polo Ralph Lauren Corp. is sponsoring GQ magazine’s new mobile application in an effort to promote the preppy retailer’s fragrances.

Major retailers such as Macy’s, Nordstrom, Bon-Ton, The Buckle Inc. and Charlotte Russe are releasing their holiday gift guides on mobile as part of a new iPhone application.

Walmart Canada has launched the beta version of a mobile site where consumers can browse the items of their local retail location.

Volkswagen of America launched its official mobile site that acts as a mobile shopping assistant, but can this be considered the automaker’s first dip into mobile commerce?

Swedish furniture retailer IKEA is leveraging the mobile platform to reach consumers via ads, contests, a customer-relationship management program, coupons and a WAP shopping site.

Brides, one of the oldest wedding publications in America, is letting brides shop and buy dresses via mobile.