Multichannel retail giant ShopNBC’s mobile commerce platform has been recognized by Acquity Group for overall “Best-in-Class” in its mobile efforts.

An NBC Universal executive discussed the company’s new mobile storefront and the tactics used to drive sales of mobile content related to its television properties.

NBC Universal Television Consumer Products Group has launched a mobile storefront that lets consumers buy content from their favorite NBC Universal television shows on their mobile phone.

Universal Studios Home Entertainment is enabling in-banner shopping for consumers on the go this holiday season with a mobile commerce advertising campaign.