While holiday sales are expected to make only a modest 4.1 percent jump this year, smartphones and tablets are likely to play a bigger role in those purchases, according to a new report from the National Retail Federation.
Articles Tagged ‘National Retail Federation’
Mobile will play a much bigger role in this year’s back-to-school shopping season as more shoppers use their smartphones to compare prices and make purchases, according to the National Retail Federation.
NEW YORK – A Golfsmith executive at the National Retail Federation conference said that consumers’ mobile shopping habits are changing, with several customers buying $1,200 golf iron sets via its mobile store.
GRAPEVINE, TX – Facebook and Groupon execs discussed the benefits for retailers of blending social and mobile during a panel at the Shop.org conference.
GRAPEVINE, TX – Shoebuy.com’s top executive is proceeding cautiously with his company’s mobile commerce rollout as he wants to make sure the consumer experience is right.
DALLAS – An eBay exec said the average spend via its iPad app is 50 percent higher than the PC Web average during a panel at the Shop.org conference.
DALLAS – Urban Outfitters’ top executive said his company has big plans for using mobile to streamline the in-store purchasing experience during his Shop.org keynote address.
DALLAS – Retailers should not formulate a separate strategy for mobile but rather focus on reaching consumers wherever they want to interact with their brand across all channels.
U.S. Representative Bill Delahunt (D-MA) has introduced a bill that could have a huge impact on mobile commerce.
With mobile commerce representing a major growth area for retail, the National Retail Federation, through its Mobile Retail Initiative, has unveiled the Mobile Retailing Blueprint.