Mobile will play a bigger role in supporting retail sales this holiday season as well as in how merchants engage customers, helping to drive ecommerce sales gains of between 13 and 15 percent, according to the National Retail Federation’s forecast.
Articles Tagged ‘National Retail Federation’
While holiday sales are expected to make only a modest 4.1 percent jump this year, smartphones and tablets are likely to play a bigger role in those purchases, according to a new report from the National Retail Federation.
Mobile will play a much bigger role in this year’s back-to-school shopping season as more shoppers use their smartphones to compare prices and make purchases, according to the National Retail Federation.
NEW YORK – A Golfsmith executive at the National Retail Federation conference said that consumers’ mobile shopping habits are changing, with several customers buying $1,200 golf iron sets via its mobile store.
GRAPEVINE, TX – Facebook and Groupon execs discussed the benefits for retailers of blending social and mobile during a panel at the Shop.org conference.
GRAPEVINE, TX – Shoebuy.com’s top executive is proceeding cautiously with his company’s mobile commerce rollout as he wants to make sure the consumer experience is right.
DALLAS – An eBay exec said the average spend via its iPad app is 50 percent higher than the PC Web average during a panel at the Shop.org conference.
DALLAS – Urban Outfitters’ top executive said his company has big plans for using mobile to streamline the in-store purchasing experience during his Shop.org keynote address.
DALLAS – Retailers should not formulate a separate strategy for mobile but rather focus on reaching consumers wherever they want to interact with their brand across all channels.
U.S. Representative Bill Delahunt (D-MA) has introduced a bill that could have a huge impact on mobile commerce.