NEW YORK – Affluent consumers are willing to convert on mobile, but they expect an experience that goes beyond retail, said a Gilt executive at the Mcommerce Summit: State of Mobile Commerce 2014.
Articles Tagged ‘Multichannel retail support’
Starting May 5, Lowe’s is equipping all 1,717 retail locations nationwide with mobile and Web resources that enable store associates to connect homeowners with local service professionals, marking the first time the home improvement chain will direct consumers to a Web site other than its own.
Dick Smith Electronics is rolling out a QR code-centered mobile commerce system to modernize the shopping experience.
Staying true to its multichannel retail support strategy, Jos. A. Bank Clothiers has rolled out an iPhone application and a mobile Web destination to engage with customers in-store.
ORLANDO, FL – An Express executive who spoke at International CTIA stressed that retailers need to use mobile to take their loyalty efforts to the next level.
Three-quarters of all retailers have plans for engaging consumers in the mobile space, according to a report by Forrester Research.
To keep up with consumers’ increasing dependence on their mobile phones, Target is letting customers use their wireless devices as gift cards.
Sears Holdings Corp. said that during the Black Friday weekend it saw a rise in mobile shoppers.
New York-based mobile-coupons service 8coupons.com has expanded into a national mobile coupon database.
NEW YORK – In order for a brand or retailer to truly master and become successful at mobile commerce, it must follow the consumer, not the platform.