ORLANDO, FL – As near field communication continues to gain momentum, merchants and marketers should realize that it enables more than just contactless payments – it can be used to inspire consumer loyalty, according to a panel at CTIA Wireless 2011.

SAN FRANCISCO – Although big-name retailers such as Lilly Pulitzer, Macy’s and Best Buy understand the importance of having a mobile presence, others have not been as quick to jump into the game, according to panelists at CTIA.

Citi Tap and Pay, a contactless credit-card payments platform based on Near Field Communications technology, has rolled out in India.