Full Cycle, a Boulder, CO-based retailer specializing in high-end bicycles, is tapping into the mobile channel for mobile payments and marketing initiatives to boost sales.

The University of Denver Daniels College of Business’ School of Hotel, Restaurant and Tourism Management is letting students use their mobile phones to buy food and beverage at Beans, the school’s coffee shop.

Mobile payments let retailers close the loop on their marketing initiatives and drive revenue via the mobile Web and applications. But what options are out there?

Mocapay, a mobile payments platform, has introduced a service that enables secure, hardware infrastructure agnostic, mobile payments regardless of tender type and transaction location.

Micros Retail Systems, a provider of enterprise applications, has partnered with Mocapay to mobile-enable its customers’ loyalty and gift programs.

National gourmet pizza, sandwich and salad chain zpizza has mobilized its gift and customer loyalty program to support its marketing and sales initiatives.

Analysts and industry insiders are predicting a big growth year for mobile commerce in 2010.

Mocapay and VeriFone Holdings Inc. have partnered to help deliver a mobile gift and couponing platform to customers that will be integrated into VeriFone’s payment systems.

Mobile gift, loyalty and marketing company Mocapay has closed $3 million in funding from Spartan Mobile, Lacuna Venture Fund and other investors.

Mocapay is helping merchants extend their brand’s loyalty programs to consumers on the go.