After piloting a mobile loyalty program at three spots late last year, frozen yogurt franchise Yumilicious has rolled out the initiative to 15 locations in Texas and South Carolina.

Dazbog Coffee has launched a mobile coupon initiative to entice consumers to opt-in to the company’s SMS program.

Frozen yogurt franchise Yumilicious is extending its loyalty program into mobile at several locations as a way to bring another layer of customization to the customer experience.

Dazbog Coffee is expanding its mobile marketing program to 21 retail locations in Colorado and Wyoming after kicking off a smaller initiative six months ago.

Beaver Run Ski Resort plans to implement mobile marketing to engage guests with exclusive specials and loyalty perks, both in and out of the resort.

Rathbuns, Marlowe’s and Bella Bacinos are the most recent restaurants that have implemented Mocapay’s mobile services to engage consumers and build a loyal following.

Dazbog Coffee is using mobile to expand its customer base and drive traffic to the company’s various locations.

The Oxford Club, Spa and Salon is incorporating a mobile marketing and loyalty platform into its initiatives to attract and retain customers.

ENational Payments has partnered with Mocapay to offer secure mobile services to merchants and retailers, letting them reduce the time spent handling payments.

Midwest restaurant franchise Green Mill Restaurants is using mobile for its marketing, commerce and CRM initiatives.