Mobiquity Networks is forecasting an uptick in location-based targeted offers this year, as evidenced by a significant beacon expansion within General Growth Properties’ shopping centers by the second quarter.
Articles Tagged ‘Mobiquity’
Italian fashion house Fendi is setting off light bulbs in consumers’ minds as they shop “brilliant” gift ideas for the holidays.
In a reflection of malls’ increasing desire to implement targeted mobile offer solutions, Mobiquity Networks is partnering with Rouse Properties to power beacon deployments at all of its regional shopping centers.
The financial services sector has an opportunity to leverage beacons to reach app users in shopping malls via a new program enabling banks to deliver location-based offers.
New research from several sources last week shows that while mobile sales are growing this holiday season, users are frustrated with the mobile shopping experience and that social commerce could be next year’s fastest rising star.
Mall owner and manager Simon is expanding its use of Bluetooth-enabled iBeacon technology to create 200-plus retail destinations in the United States and help bricks-and-mortar retailers evolve the shopping experience.
Lionsgate is running its fourth campaign to target mall shoppers via Bluetooth and Wi-Fi with a new initiative around the upcoming film “Divergent.”
Target was the most-browsed retailer on mobile over the past six months, knocking Walmart from the top spot, according to a new report from Mobiquity. Each retailer has taken a slightly different approach to mobile this year and continues to see strong growth rates.
Vans recently saw a 75 percent engagement rate by targeting mall shoppers with a mobile offer during the key back-to-school shopping period.
Mall retailers such as Bloomingdale’s and Vans are leveraging Bluetooth technology to deliver premium content and offers to shoppers with an eye toward driving in-store traffic.