Articles Tagged ‘Mobiquity’


Simon expands iBeacon program to outfit more smart malls

August 6, 2014

Mall owner and manager Simon is expanding its use of Bluetooth-enabled iBeacon technology to create 200-plus retail destinations in the United States and help bricks-and-mortar retailers evolve the shopping experience.

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Lionsgate targets mall shoppers to drive mobile ticket sales

March 10, 2014

Lionsgate is running its fourth campaign to target mall shoppers via Bluetooth and Wi-Fi with a new initiative around the upcoming film “Divergent.”

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Target blows past Walmart as most-browsed retailer on mobile

December 12, 2013

Target was the most-browsed retailer on mobile over the past six months, knocking Walmart from the top spot, according to a new report from Mobiquity. Each retailer has taken a slightly different approach to mobile this year and continues to see strong growth rates.

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Vans leverages Bluetooth to target mall shoppers with special offer

October 21, 2013

Vans recently saw a 75 percent engagement rate by targeting mall shoppers with a mobile offer during the key back-to-school shopping period.

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Bloomingdale’s Bluetooth-enabled mall campaign drives 75pc engagement rate

October 14, 2013

Mall retailers such as Bloomingdale’s and Vans are leveraging Bluetooth technology to deliver premium content and offers to shoppers with an eye toward driving in-store traffic.

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Starbucks generates 10pc of US revenue from mobile

April 29, 2013

While overall mobile payment adoption is moving slowly, this is not the experience for Starbucks, which continues to experience significant growth in the number of customers using smartphones to complete a purchase.

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Travelocity offers best tablet booking experience: study

April 25, 2013

Travelocity leads the pack in consumer satisfaction with both its tablet application and site, according to a new study from Mobiquity.

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Mobile payments changing the game for retail POS: report

April 9, 2013

The retail point-of-sale market is quickly evolving thanks to the increased popularity of mobile payments, which are poised to significantly revamp the experience of paying for products inside a store, according to a new report from Javelin Strategy & Research.

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Apple, Best Buy and Kohl’s top list for mobile shopping satisfaction: study

December 13, 2012

When it comes to mobile shopping satisfaction this year, Apple, Best Buy and Kohl’s are holding the lead, according to a new study from Mobiquity.

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Alex and Ani cut in-store queues via mobile POS

November 30, 2012

Lifestyle retailer Alex and Ani has rolled out mobile point-of-sale offerings to its stores to both streamline the shopping experience and develop stronger relationships with consumers.

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