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Articles Tagged ‘mobile’


Key traits of mobile commerce leadership

May 23, 2012

The great puzzle that is mobile commerce provides a fascinating study on the emergence of a new financial technology ecosystem.


IKEA constructs loyalty program with mobile in the forefront

May 22, 2012

Mobile is playing an increasingly important role for IKEA as it continues to build momentum for its loyalty program in the United States.

Walmart reels in fishing gear sales via mobile campaign

May 22, 2012

Walmart has rolled out a new mobile initiative that lets consumers learn about fishing gear products and buy them via their handsets.

40pc of smartphone users redeem mobile coupons: study

May 22, 2012

Not only are consumers searching for deals on their mobile devices, they are also taking a direct action to redeem coupons via their handsets, according to a new study from CouponCabin.com.

London Drugs tackles showrooming head-on with in-store iPads

May 22, 2012

Canadian retail chain London Drugs is equipping associates in its 74 stores with iPads to help consumers compare prices for electronics and other items while they are shopping.

Disney tries hand at creating a mobile-first powerhouse – Mobile Marketer

May 22, 2012

Mobile Marketer today – Disney tries hand at creating a mobile-first powerhouse; Facebook stumbles but still has time to prove itself.

Mobile SEO builds brand awareness, keeps top of mind – Luxury Daily

May 22, 2012

Luxury Daily today – Mobile SEO builds brand awareness, keeps top of mind; Dior pushes jewelry collection in candid video series.

When streaming mobile video, write once and run everywhere

May 22, 2012

Marketers are seizing the fact that video delivered to mobile phones and tablets is fast becoming one of the most compelling tools for marketing, advertising and public relations.

Toys R Us continues to increase summer sales via bigger QR code push

May 21, 2012

Toys R Us is using QR codes to promote more than 20 of its large outdoor items and is letting consumers visualize how the product would work and look in their own backyards.

Bloomingdale’s enhances consumer shopping experience via mobile app

May 21, 2012

Department store chain Bloomingdale’s has rolled out an iPhone and Android application to let fashion-savvy consumers shop the latest trends, as well as check prices and read product reviews.