Articles Tagged ‘mobile’


Customers are lazy. Are marketers ready to pick up the slack?

July 28, 2016

When did it start? Ten, 11 or 12 years ago when marketers began, slowly, conceding their driver’s seat to consumers?

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Sears borrows from Pokemon Go for app-based in-store scavenger hunt

July 27, 2016

Sears is combining two big mobile trends – real-world scavenger hunts and in-store activations – in the new Find Max game, enabling shoppers to search for clues and unlock prizes using the retailer’s shopping application.

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NY&Co rings up in-store traffic with wide-scale beacon deployment

July 27, 2016

Following a successful beta test, New York & Company said today that it is rolling out shopkick-enabled beacons to more than 170 of its locations, enabling consumers to earn loyalty points for walking into a store and for visiting a fitting room.

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Mobile Minutes: Nexus gets spam protection; Amazon Prime lands in India; Huawei’s smartphone sales surge; Talkshow app

July 27, 2016

Today in mobile marketing – Nexus, Android One get spam protection update from Google; Amazon launches Prime loyalty program in India; Chinese smartphone maker Huawei’s H1 smartphone shipments rise 25pc on-year; Talkshow app adds Q&A feature for celebrities seeking Twitter alternative.

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Apple services up 19pc – not enough to offset 8pc iPhone drop – Mobile Marketer

July 27, 2016

Mobile Marketer today – Apple services up 19pc – not enough to offset 8pc iPhone drop; Twitter’s mobile ads grab 89pc of total advertising revenue.

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Rallying cry for transparency should mean more revenue for mobile publishers

July 27, 2016

Both advertisers and publishers are demanding more transparency in everything they do.

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Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools

July 26, 2016

Sephora is bookending its recent sales-driving initiatives with two new mobile-first platforms, which enable consumers to use a fill-in-the-blank model to discover their ideal beauty product and leverage a Tinder-like interface to purchase items featured in favorite looks.

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Poshmark expands social merchandising to men’s, children’s fashion categories

July 26, 2016

In another reflection of the constantly evolving digital retail sector, peer-to-peer marketplace Poshmark is expanding its social selling network to include men’s and kids’ categories, highlighting the importance of continually updating social merchandising tools to drive mobile inspiration and sales.

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Mary Kay uncaps sales via beauty consultant-geared virtual assistant app

July 26, 2016

Cosmetics brand Mary Kay is rolling out a mobile application geared specifically toward its direct sellers, enabling the independent beauty consultants to manage their inventory, create sales tickets and order new products while on the go.

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Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy

July 26, 2016

U.S. apparel and accessories label Michael Kors is improving social shopping with the relaunch of #InstaKors.

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