Articles Tagged ‘mobile’


Lacoste’s new app plays up NYC tennis courts, store locations

August 26, 2014

Apparel and accessories brand Lacoste has released a new mobile application to activate New York City’s tennis players by directing them to nearby courts and store locations to shop for tennis gear.

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WWE pins new fans with 1.5M downloads of SuperCard game

August 26, 2014

WWE, the professional wresting company, received a boost in its effort to engage fans in new ways as its SuperCard collectible mobile card game received more than 1.5 million downloads during its first week of release.

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Brands ramp up mobile efforts to reach students on campus – Mobile Marketer

August 26, 2014

Mobile Marketer today – Brands ramp up mobile efforts to reach students on campus; Covergirl reinforces connection to style icons via Twitter during VMAs.

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Defining customer experience and support in the new app economy

August 26, 2014

I think that the new app economy has rendered the traditional paradigms of support obsolete. They are too little, too late.

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Quicken finds data entry a key use for mobile

August 25, 2014

Financial organization software provider Quicken has found that users of its mobile application leverage the product for manual data entry, shifting a key function that previously had been performed on desktop.

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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

August 25, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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Mobile food ordering, payment put bounce into FIBA World Cup broadcast

August 25, 2014

Mobile basketball fans watching TV broadcasts of FIBA World Cup games on a big arena screen in Vilnius, Lithuania, will have the added convenience of being able to order and pay for food from their seats.

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Adidas miZX Flux app takes customization to new level

August 25, 2014

Sneaker maker adidas has launched a mobile application that allows users to customize their next sneaker order with a photo taken on their mobile device.

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General Motors leverages mobile hubs to connect with buyers – Mobile Marketer

August 25, 2014

Mobile Marketer today – General Motors leverages mobile hubs to connect with buyers; Time Warner builds awareness by providing free Wi-Fi to U.S. Open attendees.

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Why a streaming app is not enough for radio

August 25, 2014

Most consumers are used to engaging with media beyond its traditional role, whether it is tweeting while watching a TV show, scanning a QR code in a magazine or clicking on a digital ad while reading a blog. A streaming app for radio does not offer that additional engagement.

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