Articles Tagged ‘mobile’


Happy 4th of July! Let freedom ring!

July 2, 2015

Mobile Commerce Daily will not publish on July 3 in observance of Independence Day.

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Mobile Minutes: Apple Music debuts; Facebook’s video play; Google should buy PayPal; Apple’s e-book ruling upheld

July 2, 2015

Today in mobile marketing – Apple Music debuts with strong artist support; Facebook offers marketers new video ad option that only counts longer views; One way Google could really take on Amazon: Buy PayPal; Apple conspired to fix e-book prices: U.S. appeals court.

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Brands must move budgets to the world’s most influential mass medium

July 2, 2015

According to eMarketer, mobile advertising spending will surpass the $100 billion mark in 2016, an increase of 430 percent from 2013. Mobile has achieved first-screen status, with average users checking their phones up to 150 times a day, according to Facebook.

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Traditional retailers crush ecommerce giants in omnichannel shopping

July 1, 2015

Ecommerce retailers such as Amazon and eBay are doubling down on mobile-driven omnichannel shopping experiences, but struggle to deliver the same level of convenience that traditional retailers can harness and which smartphone-equipped shoppers are demanding.

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Wyndham’s daily social media challenge unlocks swag on mobile

July 1, 2015

Wyndham Vacation Rentals is rolling out a new sweepstakes that asks consumers to unlock daily social media challenges for a chance to win prizes such as car rentals, a DSLR camera and vouchers to one of the hotel conglomerate’s rental properties.

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Yeti Coolers packs up sales with revamped mobile shopping experience

July 1, 2015

Yeti Coolers is seeing 66 percent of online sales stem from smartphones after redesigning its digital platform to enable seamless integration for users of its mobile and desktop sites.

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Mobile Minutes: Facebook Lite expands; Smartphone upgrade changes; Google’s app usage; Facebook news feed changes

July 1, 2015

Today in mobile marketing – Facebook Lite expands to India, Philippines; Samsung doesn’t like it when you pay full price and keep the phone longer; Google mobile apps grab almost as much user time as Facebook’s apps; Facebook shakes up news feed in push to show more relevant videos.

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Top 10 mobile advertising campaigns of Q2 – Mobile Marketer

July 1, 2015

Mobile Marketer today – Top 10 mobile advertising campaigns of Q2; Mobile messaging apps challenge marketers to get as personal as possible.

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Getting mobile onboarding right to avoid app abandonment

July 1, 2015

A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits.

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Barclays forgoes Apple Pay while boosting wearables-based contactless payments

June 30, 2015

As Apple Pay gears up to launch in Britain in July, Barclays Bank – one of the region’s major financial institutions – remains an important holdout while ramping up its own wearables-based contactless payments strategy.

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