When did it start? Ten, 11 or 12 years ago when marketers began, slowly, conceding their driver’s seat to consumers?
Articles Tagged ‘mobile’
Sears is combining two big mobile trends – real-world scavenger hunts and in-store activations – in the new Find Max game, enabling shoppers to search for clues and unlock prizes using the retailer’s shopping application.
Following a successful beta test, New York & Company said today that it is rolling out shopkick-enabled beacons to more than 170 of its locations, enabling consumers to earn loyalty points for walking into a store and for visiting a fitting room.
Mobile Minutes: Nexus gets spam protection; Amazon Prime lands in India; Huawei’s smartphone sales surge; Talkshow appJuly 27, 2016
Today in mobile marketing – Nexus, Android One get spam protection update from Google; Amazon launches Prime loyalty program in India; Chinese smartphone maker Huawei’s H1 smartphone shipments rise 25pc on-year; Talkshow app adds Q&A feature for celebrities seeking Twitter alternative.
Mobile Marketer today – Apple services up 19pc – not enough to offset 8pc iPhone drop; Twitter’s mobile ads grab 89pc of total advertising revenue.
Both advertisers and publishers are demanding more transparency in everything they do.
Sephora is bookending its recent sales-driving initiatives with two new mobile-first platforms, which enable consumers to use a fill-in-the-blank model to discover their ideal beauty product and leverage a Tinder-like interface to purchase items featured in favorite looks.
In another reflection of the constantly evolving digital retail sector, peer-to-peer marketplace Poshmark is expanding its social selling network to include men’s and kids’ categories, highlighting the importance of continually updating social merchandising tools to drive mobile inspiration and sales.
Cosmetics brand Mary Kay is rolling out a mobile application geared specifically toward its direct sellers, enabling the independent beauty consultants to manage their inventory, create sales tickets and order new products while on the go.
U.S. apparel and accessories label Michael Kors is improving social shopping with the relaunch of #InstaKors.