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Articles Tagged ‘mobile’
Mobile Minutes: Apple Music debuts; Facebook’s video play; Google should buy PayPal; Apple’s e-book ruling upheldJuly 2, 2015
Today in mobile marketing – Apple Music debuts with strong artist support; Facebook offers marketers new video ad option that only counts longer views; One way Google could really take on Amazon: Buy PayPal; Apple conspired to fix e-book prices: U.S. appeals court.
According to eMarketer, mobile advertising spending will surpass the $100 billion mark in 2016, an increase of 430 percent from 2013. Mobile has achieved first-screen status, with average users checking their phones up to 150 times a day, according to Facebook.
Ecommerce retailers such as Amazon and eBay are doubling down on mobile-driven omnichannel shopping experiences, but struggle to deliver the same level of convenience that traditional retailers can harness and which smartphone-equipped shoppers are demanding.
Wyndham Vacation Rentals is rolling out a new sweepstakes that asks consumers to unlock daily social media challenges for a chance to win prizes such as car rentals, a DSLR camera and vouchers to one of the hotel conglomerate’s rental properties.
Yeti Coolers is seeing 66 percent of online sales stem from smartphones after redesigning its digital platform to enable seamless integration for users of its mobile and desktop sites.
Mobile Minutes: Facebook Lite expands; Smartphone upgrade changes; Google’s app usage; Facebook news feed changesJuly 1, 2015
Today in mobile marketing – Facebook Lite expands to India, Philippines; Samsung doesn’t like it when you pay full price and keep the phone longer; Google mobile apps grab almost as much user time as Facebook’s apps; Facebook shakes up news feed in push to show more relevant videos.
Mobile Marketer today – Top 10 mobile advertising campaigns of Q2; Mobile messaging apps challenge marketers to get as personal as possible.
A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits.
As Apple Pay gears up to launch in Britain in July, Barclays Bank – one of the region’s major financial institutions – remains an important holdout while ramping up its own wearables-based contactless payments strategy.