Today in mobile marketing – Americans more than double their mobile data use in a year; Bots bring bigger challenge to Google’s ad model than phones did; Study shows Fitbit trackers highly inaccurate; Why the virtual-reality hype is about to come crashing down.
Articles Tagged ‘mobile’
Mobile Marketer today – Why marketers should act now on Firebase, closely weigh Allo, Home; Kellogg Co. defeats advertising aversion with Captain America VR game
Mobile deep linking with URL schemes pave way for Apple Universal Links and Google App Indexing implementationsMay 24, 2016
When should marketing links lead to a mobile Web site? When should links detect and open a mobile app, or the app store or even a complementary app?
The proliferation of platforms, technologies and mediums, including walled gardens, has indeed raised the intimidation factor.
PayPal has grown since being spun off from eBay and continues to push ahead in mobile, but whether or not this is enough to remain competitive with Apple Pay and others is still unclear.
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
Grubhub is cementing its status as a mobile leader in the food and beverage industry by rolling out an in-restaurant technology tool – usable on any mobile, tablet or desktop device – that employees can leverage to manage menus, review finances and process orders.
With nearly 66 percent of consumers conducting tasks on their smartphones while dining out and with mobile bookings expected to surge by 20 percent this summer, marketers need to look beyond simply having a mobile presence to leveraging data, personalization and partnerships so they can add value on mobile. Watch this video for the full analysis.
Mobile Minutes: Facebook trips Cheetah Mobile; Apple woos India; Samsung and Alipay; YouTube hurts music revenueMay 23, 2016
Today in mobile marketing – Facebook tweaks algorithm, tripping Cheetah Mobile; Apple woos India to spur weakening iPhone sales; Samsung to partner with Alibaba affiliate on mobile payments in China; YouTube blamed for fall in music revenues as vinyl sales outperform video streaming.
Clorox brings back second-screen engagement for Bachelorette mobile matchmaking game – Mobile MarketerMay 23, 2016
Mobile Marketer today – Clorox brings back second-screen engagement for Bachelorette mobile matchmaking game; New England Patriots scores mobile touchdown with branded emojis.