Articles Tagged ‘mobile’


Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

October 20, 2014

Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

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Apple Pay merchant list missing everyday businesses needed to drive use

October 20, 2014

While Apple Pay is already being accepted by a number of big-name merchants, the list lacks the kind of everyday businesses, such as gas stations, grocery stores and public transit systems, that will drive mobile payments use.

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London restaurants attract traffic via beacons and Bookatable app

October 20, 2014

European online restaurant booking site and mobile application Bookatable has launched beacon technology that alerts smartphone users with offers when they pass by participating restaurants.

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TrueCar app’s growth underscores mobile’s bigger role in car purchases

October 20, 2014

TrueCar, a mobile application that links car buyers with dealers, has seen more than one million downloads since its launch last year.

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Budweiser extends sports sponsorships into bars via M2M wireless, social – Mobile Marketer

October 20, 2014

Mobile Marketer today – Budweiser extends sports sponsorships into bars via M2M wireless, social; 53pc dislike seeing hashtags during TV shows: TiVo report.

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Dealing with the mystery of ecommerce attribution – Luxury Daily

October 20, 2014

Luxury Daily today – Dealing with the mystery of ecommerce attribution; Financially-confident consumers to increase holiday spending by 8.7pc: report.

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Why good product design is a marathon, not a sprint

October 20, 2014

Too often, designers and their teams are sprinting to finish a project before a deadline and then iterating quickly on the next version. But good design – especially product design – takes time, and it should not be rushed.

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Restaurant chains can enhance mobile ordering with gender-based targeting

October 17, 2014

Mobile ordering has picked up significantly in the past year, but one potential area of differentiation that not a lot of restaurants have taken advantage of yet is how behaviors differ between men and women.

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Toys “R” Us crafts sweeping social campaign for annual fundraiser

October 17, 2014

Toys “R” Us is again leveraging NBA legendary player Shaquille O’Neal to promote its Toys for Tots fundraiser as well as the hashtag #PlayItForward, a video series and exclusive social content across Instagram, Twitter and Facebook.

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EBay’s mobile dominance at risk as growth fails to keep up

October 17, 2014

EBay needs to start adding more mobile customers if it is to keep up with mobile growth worldwide and hold onto its leadership role in the space.

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