Giant Eagle, Rite-Aid, ExxonMobil and Kum and Go have all joined the list of merchants prepared to roll out a mobile commerce offering with Merchant Customer Exchange, a company that aims to create a universal mobile payment system that can be used by multiple retailers.
Articles Tagged ‘mobile’
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell SoupDecember 11, 2013
Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.
U.S. Polo Assn. is incorporating mobile and digital features that help consumers find their perfect size without having to hit the fitting rooms.
Russian supermarket chain Land has rolled out new in-store technology to enhance the grocery shopping experience with personalization and customization.
Mobile Marketer today – Mobile video to come of age as significant branding strategy in 2014; Is mobile killing regional magazines?
Luxury Daily today – Harrods bolsters mobile beauty sale with interactive makeup studio; Net-A-Porter enters print media with branded magazine.
Targeting involves a lot of guesswork. Just because someone visits a site, dwells on a profile or engages with some content does not necessarily make him or her a prime candidate for your campaign.
Target is leveraging Pinterest with a new microsite that merchandises products with the combination of top-pinned items and best reviews on Target.com.
While much has been talked about Apple’s new low-energy Bluetooth technology iBeacon as a way to trigger contextually-relevant messages to in-store shoppers, the manufacturer’s initial testing of the technology in its retail stores focuses more on selling small-ticket accessories and products.
Coin, a recent innovation in the payments space that combines credit, debit and gift cards into one card, has been making a lot of noise in advance of its first shipments, but the question is whether or not the service will impact retailers and if it is worth their attention.