As brands and retailers explore the opportunity with mobile wallets, consideration should be given to how they can be used to gain the attention of millennials, who have careful spending habits and technologically inclined mindsets.
Articles Tagged ‘mobile’
Mobile has driven the efforts of adult-beverage delivery service Drizly, which has recently integrated Web ordering to offer a multi-screen experience.
Mobile Marketer today – Omniplatform is biggest change in mobile this year, says Zappos exec; Adidas leverages mobile video ads promising visual integration.
Luxury Daily today – Nordstrom uses look book Vogue ad to highlight designer lines; Versace embeds instant ecommerce in runway show livestream.
NEW YORK – A Lord & Taylor executive said he views beacons as a cost-effective way to test mobile payments and was, therefore, surprised that Apple went with NFC for its mobile payments play.
NEW YORK – A GameStop executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said a deeper understanding of how customers are using mobile is paramount to delivering the meaningful content and services that drive brand engagement.
NEW YORK – Combining digital and physical marketing components can provide more personalized experiences for consumers by channeling an “always on” approach, which can likely lead to more in-store visits for brands and bricks-and-mortar stores, according to DigitasLBi at the Mobile Marketing Summit: Holiday Focus 2014.
Mobile Marketer today – Twitter exec: Mobile sparking seismic shift in holiday buying decisions; Beyond the Rack drives mobile conversions with personalized retargeting.
Luxury Daily today – Nordstrom, Saks lead L2 department store report; Printemps teams with Burberry for branded holiday campaign.
Nothing since Apple’s introduction of push notifications in 2009 is as significant to mobile engagement as its support for interactive notifications and widgets in iOS 8.