Articles Tagged ‘mobile’


Allstate drives up brand merchandise sales with updated in-app rewards

August 28, 2015

Allstate Insurance is providing consumers with more incentive to drive safely by updating its application to feature Allstate Rewards, a platform that enables users to accumulate points to redeem for deals such as gift cards, local offers and brand merchandise.

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Neiman Marcus expands visual search to provide instant gratification to consumers

August 28, 2015

Department store chain Neiman Marcus is expanding the visual recognition capabilities in its brand application to help consumers find the products they are looking for across all departments.

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Mobile Minutes: Facebook’s digital assistant; Tumblr goes mobile-friendly; YouTube Gaming; Amazon’s smartphone surrender

August 28, 2015

Today in mobile marketing – Facebook tests AI-based digital assistant in challenge to Siri; Yahoo’s Tumblr gets mobile-friendly in bid to lure developers, brands from Facebook, Twitter, Snapchat; YouTube Gaming launches to take on Twitch; Amazon reportedly laying off engineers after Fire phone flameout.

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How Express could introduce two-way Snapchat marketing to retailers – Mobile Marketer

August 28, 2015

Mobile Marketer today – How Express could introduce two-way Snapchat marketing to retailers; Harley-Davidson brings Periscope on the road, revealing 2016 lineup.

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Rewarding healthy lifestyles: The next wave of loyalty

August 28, 2015

In 2014, there were 4 billion Internet-enabled devices globally. In the next five years, that number is estimated to soar to 200 billion devices, an average of 26 per person.

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Dunkin’ Donuts overflows competition with mobile gift and coupon blitz

August 27, 2015

Dunkin’ Donuts is dispersing mobile gift cards to winners of its latest social media sweepstakes and is offering a coupon to application users ahead of back-to-school season, proving it has the wherewithal to dethrone Starbucks as a food and beverage leader in mobile.

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MasterCard tees up contactless payments with cardholder discounts at The Barclays

August 27, 2015

MasterCard is attempting to help drive adoption of new payment technologies among golf fans at The Barclays in New Jersey by offering its cardholders a 10 percent discount when they use their MasterCard cards at the point of sale or leveraging Qkr! with MasterPass to order ahead.

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Mobile Marketing Summit New York Sept. 16: Sears, Citi, Pep Boys, Forbes, AccuWeather, Washington Post

August 27, 2015

Registration is open for the sixth annual Mobile Marketing Summit: Wearables and Holiday Focus 2015 in New York on Wednesday, Sept. 16. The daylong event at the Time & Life Building in midtown Manhattan will feature speakers from Sears, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi and Urban Airship (see below for registration and agenda).

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Mobile Minutes: Amazon’s alcohol delivery; PayPal’s OneTouch expansion; Apple Watch in Best Buy; TuneIn goes premium

August 27, 2015

Today in mobile marketing – Amazon launching one-hour booze delivery in Seattle; PayPal expands One Touch program to new markets in Europe, Australia; Apple Watch primed for mainstream appeal with Best Buy rollout; TuneIn adds premium option.

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Brands and publishers must tap the changing Hispanic market

August 27, 2015

Despite the earning potential, pharmaceutical and insurance companies have traditionally not effectively advertised to the Hispanic market.

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