Fashion retailer Aeropostale is using social and mobile messaging to build anticipation for the upcoming reveal of its new rebranding initiative on July 28, including a text campaign inviting customers in-store and hashtag promotions.
Articles Tagged ‘mobile’
Applebee’s consistent, interactive video experience across screens drives sales lift – Mobile MarketerJuly 24, 2014
Mobile Marketer today – Applebee’s consistent, interactive video experience across screens drives sales lift; Facebook’s mobile app install ad business faces growing competition.
Luxury Daily today – Mercedes places fans in driver’s seat with new app; Top 10 luxury retailer brand efforts of H1.
Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.
New research being released today reveals that, among digital wallet users, Apple’s Passbook is used more frequently than PayPal or Google Wallet, pointing to the significant potential a more complete wallet offering from Apple would have.
Family entertainment center chain Chuck E. Cheese’s new gaming mobile application Skate Universe enables users to collect tickets and redeem them in-store, integrating its mobile and in-store experience.
EBay and Fandango, among the first merchants to build apps for Amazon’s Fire smartphone, are using the phone’s unique features to eliminate the number of taps and swipes between search, browse and purchase for a more streamlined shopping experience.
Apparel brand Toms is using pinning platform Pinterest for a back-to-school campaign encouraging fans to repin their favorite apparel trends, among Toms’ products, to gain a chance to win a $500 Toms gift card.
Mobile Marketer today – Michelob Ultra turns up volume on mobile music with dedicated player; Apple sees opportunity in mobile-first business apps.
Luxury Daily today – Mulberry joins WeChat to interact with Chinese consumers; Chanel captures lifestyle of “Café Society” in high-jewelry effort.