McDonald’s chalked up a 65 percent offer redemption rate through mobile devices during a seven-week campaign that ran this winter in Switzerland.
Articles Tagged ‘mobile’
SAN ANTONIO, TX – An Alex and Ani executive at eTail West 2014 said that the company leverages data from all of its channels to create personalized, customized experiences for consumers.
SAN ANTONIO, TX – A Tilly’s executive at eTail West 2014 said that implementing mobile features such as autosuggest and product recommendations increased conversion rates on the channel as well as time spent on the site.
Kimberly-Clark exec: Building brands in digital world requires versatile specialists – Mobile MarketerMarch 6, 2014
Mobile Marketer today – Kimberly-Clark exec: Building brands in digital world requires versatile specialists; Office Depot considers in-store role for smart watches.
Luxury Daily today – Preferred Hotel Group grants property independence for curated atmospheres; Russia-Ukraine crisis causes ripples in luxury sector.
As mobile now accounts for one out of every three digital media consumption minutes, the challenge for nonprofits is not just to “go mobile,” but to connect with people in new ways on mobile devices.
SAN ANTONIO, TX – An American Eagle Outfitters executive at eTail West 2014 said that the retailer is working to move beyond loyalty to connect and track consumers across channels.
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, ForresterMarch 5, 2014
Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.
SAN ANTONIO, TX – A Build-A-Bear executive at eTail West 2014 cited mobile as the medium that will either keep its efforts around in-store pickup and site-to-store shipping together or cause them to fall apart.
SAN ANTONIO, TX – A HelloWorld executive at eTail West 2014 mentioned two recent campaigns from Old Navy and Gap that give marketers insight into how to pull off integrating mobile into the in-store experience.