There is a common belief that the more data you have on an individual, the better the understanding, and therefore you will be better at serving and selling to them.
Articles Tagged ‘mobile’
Visa is furthering the coverage of its mobile payment platform by partnering with one of the biggest names in ticketing, Stubhub, through the platform’s mobile application.
The North Face is employing a unique weather-based geotargeting to promote the release of its newest waterproof coat by through a new branded song on the Spotify mobile application only in areas where it is raining.
French atelier Christian Dior is the latest brand to leverage Facebook Messenger as a method to dispel news and happenings with consumers.
Mobile Marketer today – Skechers launches largest Snapchat activation ever at LA marathon; DKNY weaves social platforms together for eye-turning video campaign.
Creative remains the ultimate carrier of your message: it compels engagement, it fuels viral social success, and it determines how your brand will be remembered.
Experiences are the new common currency of shopping.
The customer who is willing to walk into your store to look, buy, try-on or just talk is the most dedicated customer you can have.
JPMorgan Chase has agreed to acquire the mobile payments technology from the Merchant Customer Exchange and absorb those resources into Chase Pay, cementing that MCX’s mobile payment program is no more.
Paul Mitchell, Ardell and Glamour are just a few of the brands that will soon be able to reach even more customers through YouCam’s new live streaming makeup service.