Starwood Retail Partners is bringing an in-mall mobile application that offers consumers immediate deals to 10 mall properties throughout the United States to drive more transactions at bricks-and-mortar stores.
Articles Tagged ‘mobile’
OpenTable is continuing its goal of providing streamlined dining experiences by undergoing a rebranding, which includes a new logo, tagline and Web site that is also optimized for mobile, suggesting that more restaurant-goers are looking for dining options on their smartphones.
Swiss Diamond, a maker of high-end cookware and kitchen items, has seen conversion rates jump 25 percent since launching a mobile-optimized Web site that combines improved user navigation and functionality to enhance the browsing experience.
Mobile Minutes: PayPal buys Paydiant; Apple’s smartwatch; Google backtracks on Android encryption; Apple’s Photos appMarch 4, 2015
Today in mobile marketing – Why Paydiant is selling to PayPal; Apple’s looming watch spurs frenzy of upgrades for Android timepieces; Disappointed much? Google backs down on Android encryption promise; How to test Apple’s new Photos app for Mac.
Mobile Marketer today – Google’s wireless strategy has potential to be global carrier-agnostic service; Nissan’s potent mobile pitch mixes native ads, geo-location and customization.
If you are dealing with millions of individuals, actually knowing their name and what they care about is going to be tough.
Domino’s is rolling out a historic innovation by making ordering available on wearables, giving customers the ability to place pizza orders from their Android Wear and Pebble smartwatches, suggesting that smartwatch ordering will be a tactic to watch in 2015.
Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.
With Google is angling to dominate Android mobile payments, Samsung is moving quickly to make its own mark with the launch of Samsung Pay while PayPal has acquired MCX partner Paydiant, giving it access to major retailers.
MasterCard’s partnership with Cubic Transportation Systems points to the growing relationship between mobile payments and the transportation sector, suggesting that digital payments may soon overtake physical ones, a move that would convenience operators, retailers and travelers.