Mobile Marketer today – Twitter bets on Star Wars for entertainment live stream success; Ketel One’s new campaign sells spirits through humor and immersive experiences.
Articles Tagged ‘mobile’
Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands. But we all know this can be challenging in an offline environment.
The holiday season drives more app downloads in the United States than any other time of year. Here are key insights into how app marketers can capture the momentum during this crucial time for their businesses.
Mobile had its biggest day in history this year, with Black Friday being the first day that mobile revenue surpassed $1 billion.
Omaha Steaks is ringing in the holiday season with a newly launched mobile application for Apple devices that lets customers send the gift of beef to their loved ones.
Mobile has disrupted many industries, providing new ways of interaction and a seamless transition between online and offline, but perhaps no area needs mobile to connect its various parts as much as banking.
Regal Cinemas is giving its customers a reason to celebrate this holiday season with holiday classics every weekend along with a call to action to download the movie theater chain’s mobile application.
Despite all of the deals and promotions proffered by retailers this Black Friday, a new report from Dynatrace claims that many of their online channels suffer from bloated edifices that slow down performance, especially in their mobile offerings.
Britain’s luxury watch retailers are seeing an unprecedented hike in sales and profits. The opposite of dampening sales, the sliding pound sterling appears only to have driven revenues higher for retailers of the most popular luxury brands.
As Black Friday approaches, consumers’ mobile use is surging and retailers are finally taking notice of it, making this year’s event a crucible for whether bricks-and-mortar and mobile presences can work in harmony.