Articles Tagged ‘mobile’


Mobile Minutes: Google’s new search chief; Facebook and TV views; YouTube’s subscription service; Mobile domination

February 4, 2016

Today in mobile marketing – AI chief to take over Google search engine; Facebook claims NFL social chatter strongly linked to TV tune-in; YouTube schedules original shows, movies for new paid service; By 2020, more people will own a phone than have electricity.

Share on FacebookShare on LinkedInShare on Twitter

Kia revs up Super Bowl excitement with influencer-starred social content – Mobile Marketer

February 4, 2016

Mobile Marketer today – Kia revs up Super Bowl excitement with influencer-starred social content; Time Inc. doubles down on appeal to women with mobile-first sites.

Share on FacebookShare on LinkedInShare on Twitter

3 challenges facing mobile programmatic buyers

February 4, 2016

Applift and Forensiq estimate that 34 percent of programmatic mobile ad inventory is fraudulent.

Share on FacebookShare on LinkedInShare on Twitter

47pc want real-time promotions – few retailers offer them: report

February 3, 2016

Substantially more shoppers want to use their smartphones while shopping compared with a year ago, but retailers are not moving fast enough to meet consumers’ increasingly sophisticated mobile needs, according to a new report from Accenture.

Share on FacebookShare on LinkedInShare on Twitter

StubHub rolls out in-app personalized ticket recommendation, relisting features

February 3, 2016

StubHub is introducing event-goers to a slew of new ecommerce features within its mobile Web and application platforms, including a ticket recommendation tool and the ability to instantly relist purchased tickets if fans can no longer attend.

Share on FacebookShare on LinkedInShare on Twitter

Webinar on Feb. 25: Mobile roadmap for retailers: How to prepare for 2016 and beyond

February 3, 2016

Constantly trying to keep ahead of the competition, retailers are working hard to align their digital roadmap with shifting consumer expectations. Join Alexander Ringsdorff and Margie Bell from NewStore for an educational, hour-long webinar on Feb. 25 at 2 p.m. ET where they will explain what to include in your digital roadmap for the coming year.

Share on FacebookShare on LinkedInShare on Twitter

7-Eleven brews up Valentine’s Day sales with shareable relationship statuses

February 3, 2016

Convenience chain 7-Eleven Canada is fueling coffee sales by rolling out a Valentine’s Day promotion that allows customers to purchase a cup for $1, choose a sleeve depicting their relationship status and share it by uploading a picture to social media.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: WhatsApp’s 1B users; Apple’s shrinking impact; Google’s moon shots; AOL’s Tim Armstrong

February 3, 2016

Today in mobile marketing – Facebook’s WhatsApp hits 1B users; Apple’s shrinking impact in the smartphone industry; Wait, Google’s ‘moon shots’ cost how much???; Under Verizon, AOL’s Tim Armstrong sees massive growth for mobile media, ads.

Share on FacebookShare on LinkedInShare on Twitter

Budweiser infuses Super Bowl responsible driving campaign with mobile utility – Mobile Marketer

February 3, 2016

Mobile Marketer today – Budweiser infuses Super Bowl responsible driving campaign with mobile utility; Zoolander 2 transforms selfies, modeling mobile marketing know-how.

Share on FacebookShare on LinkedInShare on Twitter

Mobile’s influence on offline sales continues to grow: Forrester

February 2, 2016

More than $1 trillion of total retail sales in 2015 were influenced by mobile phones, with most of this coming from in-store transactions and further growth expected, according to a new report from Forrester Research.

Share on FacebookShare on LinkedInShare on Twitter