Articles Tagged ‘mobile’


NYT Now eliminates subscription fees to better target millennials

April 16, 2015

As audiences gravitate toward bite-sized pieces of news consumable on mobile devices, the New York Times is furthering its commitment to targeting younger demographics by eliminating subscriptions for its NYT Now mobile application and offering it free-of-charge come May 11.

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Mobile Minutes: Galaxy S6′s strong start; Panasonic’s airline Wi-Fi; Line app on Apple Watch; Google’s shopping woes

April 16, 2015

Today in mobile marketing – Apple Watch may be winning the hype battle, but Samsung’s Galaxy S6 is off to a strong start; Panasonic eyes doubling of airline Wi-Fi installation to meet demand; Apple Watches to include Line messaging app; Europe charges Google with market abuse in online shopping.

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PepsiCo exec: Collaboration drives innovation, growth in evolving marketplace – Mobile Marketer

April 16, 2015

Mobile Marketer today – PepsiCo exec: Collaboration drives innovation, growth in evolving marketplace; Mondelez exec: Utility and economics of content are rapidly changing.

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Retailers embrace omnichannel selling but profits are elusive

April 15, 2015

While retailers and consumer goods manufacturers are investing heavily in omnichannel selling capabilities and often putting mobile at the core of these efforts, new research from JDA Software and PwC reveals that only 16 percent of companies’ efforts are profitable when it comes to fulfilling omnichannel demand.

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Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

April 15, 2015

Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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Starbucks heats up social relationship marketing

April 15, 2015

NEW YORK – A Forrester Research analyst at the company’s Forum for Marketing Leaders named Starbucks’ Pumpkin Spice Latte campaign as an example of social relationship marketing excellence thanks to a scavenger hunt that helped drive sales last fall.

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Plated exec: Integrate mobile outreach with customer experience, brand values

April 15, 2015

NEW YORK – An executive with meal-delivery Web site Plated at Forrester’s Forum for Marketing Leaders said the key to success in mobile commerce is insuring the outreach is integrated with the desired customer experience and supports the core brand value proposition.

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Mobile can influence key decisions in path to purchase: Forrester

April 15, 2015

NEW YORK – A Forrester Research analyst at the company’s Forum for Marketing Leaders said that by identifying and influencing key decisions customers make regularly, brands can use digital and mobile marketing to reduce decision-making stress rather than coerce transactions.

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Mobile Minutes: Periscope and privacy; Facebook’s video apps; Mobile app for airport rides; App sharing economy

April 15, 2015

Today in mobile marketing – Twitter’s Periscope responds to ‘Game of Thrones’ piracy reports; Facebook makes messaging quirky with video apps, plays to young users; Wingz raises $2M to book airport rides for people who plan ahead; Sharing economy poised to explode, PwC survey declares.

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Share a Coke program bubbles over with customization via mcommerce – Mobile Marketer

April 15, 2015

Mobile Marketer today – Share a Coke program bubbles over with customization via mcommerce; Human mind wired for marketing through storytelilng, says Forrester analyst.

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