Articles Tagged ‘mobile’


Chat bots: Turning SMS into a next-gen engagement platform

August 25, 2016

Not only do chat bots help businesses personally answer large volumes of common questions, they also enable companies to meet consumers’ growing preferences to solve problems via messaging versus waiting on hold to talk with a company representative.

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Why behavior matters more than thought leadership

August 25, 2016

You do not want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with conscious thought. How can apps tap into its power?

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Sam’s Club’s revamped Scan & Go app helps shoppers bypass checkout lanes

August 24, 2016

Sam’s Club is ramping up for a nationwide rollout of its revamped Scan & Go mobile application this fall after a successful regional pilot, enabling in-store shoppers to use their smartphones to scan items and pay directly within the app instead of using the self-checkout lane.

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Sephora, Starbucks offer best digital gift card experiences: report

August 24, 2016

Sephora and Starbucks’ exemplary mobile gifting experiences are results of the retailers’ mastery of customer-facing strategies such as discoverability, wide range of payment options and quick delivery, according to a new report from Retail Systems Research.

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Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

August 24, 2016

How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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Mobile Minutes: Apple’s curved iPhones; Google’s mobile ad constraints; Pinterest buys Instapaper; Pokémon Go’s decline

August 24, 2016

Today in mobile marketing – Apple could launch an iPhone with curved screen; Publishers will be penalized for mobile pop-up ads in Google search results; Pinterest acquires Instapaper to get smarter about articles; The Pokémon Go phenomenon has peaked, and is in decline.

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Nike’s Run Club app update unlaces personalized workouts, adaptive coaching – Mobile Marketer

August 24, 2016

Mobile Marketer today – Nike’s Run Club app update unlaces personalized workouts, adaptive coaching; Annie’s cooks up connections with Facebook fans, supporting brand expansion.

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Walgreens expands mobile payments portfolio via Android Pay-supported Balance Rewards

August 23, 2016

Walgreens is the first retailer to integrate Android Pay into its loyalty program, underscoring the need for other marketers to roll out mobile payment solutions compatible with all operating systems or risk alienating a large base of non-iOS customers.

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Lilly Pulitzer enhances biannual promotion with Instagram Stories-only flash sales

August 23, 2016

Lilly Pulitzer is hopping on the bandwagon of retailers offering Instagram-exclusive merchandise to followers by hosting several flash sales on the photo-sharing application’s new Stories feature, enabling fans to purchase promotional items by entering a URL into their mobile browsers.

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Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

August 23, 2016

How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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