Articles Tagged ‘mobile’


Careful what data you ask for

March 16, 2017

There is a common belief that the more data you have on an individual, the better the understanding, and therefore you will be better at serving and selling to them.

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Visa partners with Stubhub to get young consumers into mobile payments

March 15, 2017

Visa is furthering the coverage of its mobile payment platform by partnering with one of the biggest names in ticketing, Stubhub, through the platform’s mobile application.

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The North Face uses geotargeting for new rain-themed Spotify campaign

March 15, 2017

The North Face is employing a unique weather-based geotargeting to promote the release of its newest waterproof coat by through a new branded song on the Spotify mobile application only in areas where it is raining.

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Dior Insider launches, bringing AI to luxury beauty sector

March 15, 2017

French atelier Christian Dior is the latest brand to leverage Facebook Messenger as a method to dispel news and happenings with consumers.

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Skechers launches largest Snapchat activation ever at LA marathon – Mobile Marketer

March 15, 2017

Mobile Marketer today – Skechers launches largest Snapchat activation ever at LA marathon; DKNY weaves social platforms together for eye-turning video campaign.

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Why brands must develop creative as a scalable layer

March 15, 2017

Creative remains the ultimate carrier of your message: it compels engagement, it fuels viral social success, and it determines how your brand will be remembered.

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Who really owns the buying experience?

March 15, 2017

Experiences are the new common currency of shopping.

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Perils of mobile orders for the retail store channel

March 14, 2017

The customer who is willing to walk into your store to look, buy, try-on or just talk is the most dedicated customer you can have.

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Chase Pay absorbs remnants of MCX’s CurrentC mobile payment platform

March 14, 2017

JPMorgan Chase has agreed to acquire the mobile payments technology from the Merchant Customer Exchange and absorb those resources into Chase Pay, cementing that MCX’s mobile payment program is no more.

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YouCam adds live streaming feature to augmented reality makeup app

March 14, 2017

Paul Mitchell, Ardell and Glamour are just a few of the brands that will soon be able to reach even more customers through YouCam’s new live streaming makeup service.

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