Apparel and accessories brand Lacoste has released a new mobile application to activate New York City’s tennis players by directing them to nearby courts and store locations to shop for tennis gear.
Articles Tagged ‘mobile’
WWE, the professional wresting company, received a boost in its effort to engage fans in new ways as its SuperCard collectible mobile card game received more than 1.5 million downloads during its first week of release.
Mobile Marketer today – Brands ramp up mobile efforts to reach students on campus; Covergirl reinforces connection to style icons via Twitter during VMAs.
I think that the new app economy has rendered the traditional paradigms of support obsolete. They are too little, too late.
Financial organization software provider Quicken has found that users of its mobile application leverage the product for manual data entry, shifting a key function that previously had been performed on desktop.
Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, TwitterAugust 25, 2014
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.
Mobile basketball fans watching TV broadcasts of FIBA World Cup games on a big arena screen in Vilnius, Lithuania, will have the added convenience of being able to order and pay for food from their seats.
Sneaker maker adidas has launched a mobile application that allows users to customize their next sneaker order with a photo taken on their mobile device.
Mobile Marketer today – General Motors leverages mobile hubs to connect with buyers; Time Warner builds awareness by providing free Wi-Fi to U.S. Open attendees.
Most consumers are used to engaging with media beyond its traditional role, whether it is tweeting while watching a TV show, scanning a QR code in a magazine or clicking on a digital ad while reading a blog. A streaming app for radio does not offer that additional engagement.