Articles Tagged ‘mobile’


British Marie Claire, InStyle embrace text-to-pay print magazine subscriptions

August 28, 2014

British publisher IPC Media, whose magazine titles include Marie Claire and InStyle, has selected Boku’s mobile-payments platform for a system that lets users sign up for print magazine subscriptions, without the need for a credit or debit card, by simply texting a keyword to a short number.

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Why McDonald’s still bets on QR codes for mobile activations at scale – Mobile Marketer

August 28, 2014

Mobile Marketer today – Why McDonald’s still bets on QR codes for mobile activations at scale; Express taps rich media messaging to activate GQ Magazine contest.

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Kenzo enhances Printemps pop-up with interactive mobile app – Luxury Daily

August 28, 2014

Luxury Daily today – Kenzo enhances Printemps pop-up with interactive mobile app; British luxury brands travel to China for face-time with ultra affluent.

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3 trends to watch in the ad tech space

August 28, 2014

Years ago, quality content was what it took to stand out from the competition. But, today, ad technology has entered the fray and proven to be a disruptive force.

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Macy’s drives mcommerce with live shopping during Fashion Rocks

August 27, 2014

Macy’s is partnering with Fashion Rocks for its fall marketing campaign, with mobile playing a key role by enabling live shopping during the event for the first time.

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IHOP pits new menu items against one another in Twitter contest

August 27, 2014

Restaurant chain IHOP is hosting a contest enticing crepe lovers to try its new entrees and tweet their favorite using one of two hashtags.

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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

August 27, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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Rail-travel marketing must cater to increasingly mobile-savvy riders: study

August 27, 2014

Rail-transportation marketers must leverage mobile strategies to fit a changing, more sophisticated group of mobile consumers, according to a Frost & Sullivan study of global rail passenger volume.

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Can Uber extend its influence beyond transportation? – Mobile Marketer

August 27, 2014

Mobile Marketer today – Can Uber extend its influence beyond transportation?; Auto brands must leverage mobile to reach millennials: study.

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Guerlain generates product interest via social questionnaire – Luxury Daily

August 27, 2014

Luxury Daily today – Guerlain generates product interest via social questionnaire; Tiffany enters new era of design with Tiffany T collection.

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