Panasonic and IBM Watson are working on a new way to improve the traveling experience for consumers with a digital concierge service that lets them access all hotel services from a unique cloud-based service.
Articles Tagged ‘mobile’
While technology offers plenty of exciting opportunities, what do marketers really need to pay attention to this year?
If you are not in the regular circulation of consumers’ top text messages, then your company is at high risk of becoming irrelevant in today’s always-on, connected world.
Push notifications are short messages and mobile alerts that are specifically designed to pop up on mobile devices. They are designed by the application publishers and sent to users of mobile platforms.
This will undoubtedly be a breakthrough year for the mainstream adoption of native advertising led by technological improvements, scale, data and new industry standards when it comes to content consumption.
Pizza Hut is helping customers get used to mobile shopping by offering 50 percent off all orders made through mobile devices over the next week.
Mastercard’s Masterpass payment platform has found another home, this time in the heart of South Africa thanks to a partnership with one of Africa’s mobile communications companies as the credit card provider attempts to gain ground on its competitors by going global.
Marketers need to look at the big picture, and may need to change their mobile success goals from conversion to engagement, at least in the short term.
As we come to a close on a watershed year for mobile commerce in all of its forms, some experts have a clear vision on the platform’s year to come and distant future.
As the New Year begins, marketers are carefully planning their strategies for their campaigns in 2017. Sure, there are plenty of tools, tips and tricks to choose from, but selecting the right ones for your brand’s objectives is crucial.