Articles Tagged ‘mobile’


Mall developer Starwood offers time-sensitive mobile deals to build traffic

March 4, 2015

Starwood Retail Partners is bringing an in-mall mobile application that offers consumers immediate deals to 10 mall properties throughout the United States to drive more transactions at bricks-and-mortar stores.

Share on FacebookShare on LinkedInShare on Twitter

OpenTable spins rebranding toward mobile with redesigned site, social contest

March 4, 2015

OpenTable is continuing its goal of providing streamlined dining experiences by undergoing a rebranding, which includes a new logo, tagline and Web site that is also optimized for mobile, suggesting that more restaurant-goers are looking for dining options on their smartphones.

Share on FacebookShare on LinkedInShare on Twitter

Swiss Diamond cooks up easier-to-use site for smartphone shoppers

March 4, 2015

Swiss Diamond, a maker of high-end cookware and kitchen items, has seen conversion rates jump 25 percent since launching a mobile-optimized Web site that combines improved user navigation and functionality to enhance the browsing experience.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: PayPal buys Paydiant; Apple’s smartwatch; Google backtracks on Android encryption; Apple’s Photos app

March 4, 2015

Today in mobile marketing – Why Paydiant is selling to PayPal; Apple’s looming watch spurs frenzy of upgrades for Android timepieces; Disappointed much? Google backs down on Android encryption promise; How to test Apple’s new Photos app for Mac.

Share on FacebookShare on LinkedInShare on Twitter

Google’s wireless strategy has potential to be global carrier-agnostic service – Mobile Marketer

March 4, 2015

Mobile Marketer today – Google’s wireless strategy has potential to be global carrier-agnostic service; Nissan’s potent mobile pitch mixes native ads, geo-location and customization.

Share on FacebookShare on LinkedInShare on Twitter

Single-channel approaches to customer conversations will not work

March 4, 2015

If you are dealing with millions of individuals, actually knowing their name and what they care about is going to be tough.

Share on FacebookShare on LinkedInShare on Twitter

Domino’s makes ordering on-the-go even easier with smartwatch integration

March 3, 2015

Domino’s is rolling out a historic innovation by making ordering available on wearables, giving customers the ability to place pizza orders from their Android Wear and Pebble smartwatches, suggesting that smartwatch ordering will be a tactic to watch in 2015.

Share on FacebookShare on LinkedInShare on Twitter

Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester

March 3, 2015

Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

Share on FacebookShare on LinkedInShare on Twitter

Samsung, PayPal each reach for bigger mobile payments role

March 3, 2015

With Google is angling to dominate Android mobile payments, Samsung is moving quickly to make its own mark with the launch of Samsung Pay while PayPal has acquired MCX partner Paydiant, giving it access to major retailers.

Share on FacebookShare on LinkedInShare on Twitter

MasterCard positions smartphones as remote control to cities

March 3, 2015

MasterCard’s partnership with Cubic Transportation Systems points to the growing relationship between mobile payments and the transportation sector, suggesting that digital payments may soon overtake physical ones, a move that would convenience operators, retailers and travelers.

Share on FacebookShare on LinkedInShare on Twitter