An Allstate Insurance executive at the MMA SM2 Innovation Summit 2016 discussed the need for comprehensive mobile integration in every step of the marketing process, both on the back-end and front-end.
Articles Tagged ‘mobile’
Today in mobile marketing – Snapchat to sell Spectacles, sunglasses with an embedded camera; Register to vote, the Google Doodle way; Square responds to ‘tap and pay’ criticism with a new system for small business; Uber launches gift cards ahead of the holiday season.
Mobile Marketer today – Personalized mobile services yield highest user engagement: Pandora exec; AOL exec: Efficient use of data is critical for mobile success.
The days of cheap or free customer acquisition are over. Google ads are highly competitive, Facebook is pay-to-play, and Instagram ads are here to stay. And now Snapchat has launched an enormous advertising push aimed at increasing its annual revenue from $59 million to $1 billion by the end of 2017.
A surge in mobile commerce may indirectly cause a relatively slower growth in other types of ecommerce this holiday season, according to a report from NetElixir.
Cinnabon is leveraging a partnership with the upcoming animated film Storks by inviting fans to upload their baby pictures onto Twitter or Instagram for the chance to win a trip to Warner Bros. Studios and receive a mobile coupon for the brand’s newest bite-sized treats, called BonBites.
Technology-driven retailer Swoonery is looking to squash the challenges of purchasing fine jewelry online with the launch of its first mobile application.
Mobile Minutes: Twitter’s potential sale; Facebook’s inflated video metrics; Apple’s Echo alternative; Galaxy S8 rumorsSeptember 26, 2016
Today in mobile marketing – Twitter surges on report it’s said to be moving closer to sale; Facebook apologizes for inflating video numbers; Apple said to be planning Amazon Echo alternative; New Galaxy S8 rumor highlights Samsung’s risky decision.
Yes, social media is pervasive. Yes, social media has disrupted the PR industry. But it will never fully overtake PR and here are several reasons why.
Given the overall lack of executive-level recognition of the power that mobile now wields, even retailers that say they have embraced a mobile-first strategy have often not made significant changes in their organizational behavior.