Articles Tagged ‘mobile’


Oak Labs exec: Touchscreen fitting rooms revamp retail experiences

June 23, 2016

NEW YORK – An Oak Labs executive at Forrester’s CXNYC 2016 revealed how major retailers, including Ralph Lauren, are transforming their fitting room experiences with interactive touchscreens, displaying the fluid way in which mobile technology can integrate into a bricks-and-mortar store.

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Mobile Minutes: Mobile World Congress lands in US; InMobi’s $4M fine; Samsung Pay; Vine on monetization

June 23, 2016

Today in mobile marketing ­– Get ready: Mobile World Congress is coming to the US; This ad firm that tracked kids got smacked with a $4M fine; Unlike Apple Pay, new Samsung mobile payment system won’t charge banks; Vine’s new GM Hannah Donovan on monetization, competition and its future at Twitter (Exclusive).

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Macy’s creates mobile interactive audience experience for July 4 fireworks – Mobile Marketer

June 23, 2016

Mobile Marketer today – Macy’s creates mobile interactive audience experience for July 4 fireworks; AT&T exec: Big data enables customer-first predictive strategies for omnichannel.

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Sales success begins and ends with engagement

June 23, 2016

As a sales leader, my professional life is filled with quotas, metrics and dashboards. But if I had to pick just one thing that I am optimizing for, it would be engagement. Why?

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Cannes Lions: Interview with Elaine Chum, digital marketing lead for Asia-Pacific at Philips

June 23, 2016

CANNES, France – Dan Hodges, managing director of Consumers in Motion, yesterday spoke with Elaine Chum, digital marketing lead for Philips, at the Cannes Lions annual advertising festival in Cannes in the South of France.

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IBM exec: Anticipating purchase intent requires 360-degree view of customers

June 22, 2016

NEW YORK – An IBM executive at Forrester’s CXNYC 2016 said that the ability to anticipate consumers’ purchasing intent stems from having a 360-degree view of their behavior, which nowadays includes mobile channels, underscoring the need to look at customer engagement as a holistic experience.

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Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience

June 22, 2016

How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET.

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Etsy discovers A/B testing is best used for buyers, not sellers

June 22, 2016

NEW YORK – An Etsy executive at Forrester’s CXNYC 2016 claimed that while the online marketplace relies heavily on A/B testing for optimizing its site layout and checkout options, the strategy is best leveraged from the buyer side rather than the sellers’ side.

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MasterCard backs mobile startups tackling security, conversational commerce, money management

June 22, 2016

Six out of seven companies selected for MasterCard’s 2016 startup support program are in the mobile space, with the key areas of focus including cyber security, conversational commerce and personal money management.

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Mobile Minutes: Mobile VR; Twitter’s video app; Instagram’s milestone; Samsung invests in IoT

June 22, 2016

Today in mobile marketing – Mobile virtual reality breakthrough means Gear VR could soon be as powerful as Oculus Rift; Twitter launches mobile app for video creators; Instagram hits 500 million monthly users; Samsung to invest $1.2B in Internet of Things startups and research in US.

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