Articles Tagged ‘mobile’


Announcing Mcommerce Summit 2016 New York May 5

May 4, 2016

Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners.

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True Religion adds on CRM, beacons for next-generation Apple Watch clienteling

May 4, 2016

True Religion has integrated customer relationship management and clienteling capabilities into its Apple Watch application for store associates, delivering a holistic view of shopper history and loyalty program data when customers walk in the store.

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Facebook evolves into go-to platform for social ticketing

May 4, 2016

With a growing number of consumers turning to mobile platforms to research local events and make plans with friends, event marketers are striking while the iron is hot and introducing new social ticketing solutions on Facebook.

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The Limited sees 20pc lift in conversions with live chat

May 4, 2016

The Limited is participating in 7,840 chats per month via the live chat feature on its Web site, of which 19.2 percent are on mobile, providing a more streamlined customer service experience.

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Mobile Minutes: Pinterest buys URX; Periscope hires editor; USA Today’s privacy setback; Google reconsiders hardware

May 4, 2016

Today in mobile marketing – Pinterest acquires mobile ad firm URX; Periscope hires editor-in-chief to curate live streams; USA Today suffers setback in dispute targeting video privacy of newspaper’s app; Why is Google creating a new hardware division?

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Pepsi’s branded emojis merge with real world for omnichannel synergy – Mobile Marketer

May 4, 2016

Mobile Marketer today – Pepsi’s branded emojis merge with real world for omnichannel synergy; Vertical video ad unit looks familiar to millennials.

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One year on, Apple Watch and wearables are increasing BLE usage on smartphones

May 4, 2016

With the rise of home automation and the smart devices that go in them, more consumers will be introduced to devices that require BLE to be constantly on.

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Three-course meal of the back-to-school season

May 4, 2016

As the school year drags into its final stretches, marketers already have their back-to-school campaigns in the works. Back to school ranks as the second-largest shopping season of the year, with spending continuing to rise over the last three years.

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JCPenney spins millennial-friendly major appliance sales with in-app purchasing

May 3, 2016

JCPenney has started offering in-application purchases for major appliances in select markets, taking the chain’s efforts to lure back customers by reintroducing a long-absent product category to mobile for the first time.

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Announcing Mcommerce Summit 2016 New York May 5

May 3, 2016

Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners.

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