British publisher IPC Media, whose magazine titles include Marie Claire and InStyle, has selected Boku’s mobile-payments platform for a system that lets users sign up for print magazine subscriptions, without the need for a credit or debit card, by simply texting a keyword to a short number.
Articles Tagged ‘mobile’
Mobile Marketer today – Why McDonald’s still bets on QR codes for mobile activations at scale; Express taps rich media messaging to activate GQ Magazine contest.
Luxury Daily today – Kenzo enhances Printemps pop-up with interactive mobile app; British luxury brands travel to China for face-time with ultra affluent.
Years ago, quality content was what it took to stand out from the competition. But, today, ad technology has entered the fray and proven to be a disruptive force.
Macy’s is partnering with Fashion Rocks for its fall marketing campaign, with mobile playing a key role by enabling live shopping during the event for the first time.
Restaurant chain IHOP is hosting a contest enticing crepe lovers to try its new entrees and tweet their favorite using one of two hashtags.
Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, TwitterAugust 27, 2014
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.
Rail-transportation marketers must leverage mobile strategies to fit a changing, more sophisticated group of mobile consumers, according to a Frost & Sullivan study of global rail passenger volume.
Mobile Marketer today – Can Uber extend its influence beyond transportation?; Auto brands must leverage mobile to reach millennials: study.
Luxury Daily today – Guerlain generates product interest via social questionnaire; Tiffany enters new era of design with Tiffany T collection.