Forty percent of North American consumers use smartphones to pay for purchases at a merchant location, up from 16 percent two years ago, as millennials and high-income consumers grow increasingly comfortable with mobile payments, according to an Accenture survey.
Articles Tagged ‘mobile’
Car-shopping site Edmunds.com has acquired CarCode to boost its mobile strategy by enabling users to interact one-on-one with car dealers via text messaging.
GameStop and Chili’s are hoping to ramp up donations for St. Jude’s Children Research Hospital’s annual campaign by encouraging consumers to donate via mobile devices, online and in-store.
Plumbing product manufacturer Toto is entering the mobile space with a new application that lets users calculate the return on their investment and the benefits to the environment for the brand’s high-efficiency products.
Mobile Marketer today – FCC proposal would widen opening for mobile video services, advertising; Mondelez arms in-store reps with mobile access to retail software.
We will never get to engagement if we do not eliminate friction. Friction in mobile experiences is deadly.
Taco Bell is taking mobile ordering to new heights via its application, with unique new features, enhanced customization and a marketing blitz.
McDonald’s is extending nationwide its partnership with mobile payments platform Softcard in an effort to push sales and offer more convenience to consumers.
While the launch of Apple Pay and Host Cost Emulation promise to boost near field communications-based payments, one group that is likely to see its role diminish is wireless carriers, according to a new report from Juniper Research.
Canadian digital media company Yellow Pages is hoping to drive local commerce ahead of the holiday season with its “Shop The Neighbourhood” social campaign.