Articles Tagged ‘mobile’


Coca-Cola shows how to make anything – even a building – into a shareable touch point – Mobile Marketer

April 22, 2014

Today on Mobile Commerce Daily – Coca-Cola shows how to make anything – even a building – into a shareable touch point; Tribeca Film Festival loads up on iBeacons for event information

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Barneys releases iPad-only app to create immersive digital experience – Luxury Daily

April 22, 2014

Luxury Daily today – Barneys releases iPad-only app to create immersive digital experience; Valentino blends past with present through customizable collection.

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Gap prioritizes responsive Web as part of $300M digital investment

April 21, 2014

Gap is betting on responsive design as part of a three-year digital investment that also includes mobile point-of-sale and in-store pick-up.

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Chase shakes up mobile banking with personalized app features

April 21, 2014

Chase debuted its new mobile application last week, improved with more streamlined navigation, and an aesthetic makeover that simplifies and customizes the mobile banking experience.

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Text-to-Pledge turns SMS messaging into philanthropy

April 21, 2014

Funds raised since the 2007 inception of Text-to-Pledge succeeded the $25 Million benchmark last month during the Elton John AIDS Foundation Oscar party in Los Angeles.

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Krug ID app creates mobile reference network for Champagne lovers

April 21, 2014

French Champagne house Krug is telling the story of individual bottles through a new mobile application that scans a bottle’s identification code found on its label.

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Image-heavy responsive sites drag down mobile performance: report – Mobile Marketer

April 21, 2014

Today on Mobile Marketer – Image-heavy responsive sites drag down mobile performance: report; Why beer brands pour on mobile video for narrative storytelling.

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Maserati diversifies content on mobile app to up engagement – Luxury Daily

April 21, 2014

Luxury Daily today – Maserati diversifies content on mobile app to up engagement; Zegna places emphasis on footwear in new styling series.

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3 rules by which to measure mobile creative

April 21, 2014

While the talk of mobile advertising is loud and the technology is available, adoption by marketers is still in its early stages. Their hesitation is understandable. No digital marketing solution can achieve real scale until the measurement problem has been solved.

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Beacon, Wi-Fi marketing potential threaten the longevity of in-store check-ins

April 18, 2014

As retailers look to gain a stronger footing in mobile with branded, standalone applications, the role of third-party check-ins is under increasing pressure to evolve as brands embrace newer forms of in-store engagement such as beacons.

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