Target has launched a nationwide mobile couponing initiative that lets consumers redeem discount offers by scanning a 2D bar code at the point of sale.

Pathways to Housing released an interactive virtual demonstration to engage the public with the homeless and ultimately drive donations.

News Corp.’s Clear Channel Radio and General Electric have both debuted mobile-optimized online storefronts to expand their respective footprints and drive revenue.

As people become more dependent on their smartphones, the opportunities to benefit from QR codes continue to grow for marketing departments.

Mobile Commerce Daily interviewed Paul Zaengle, senior director of ecommerce at Columbia Sportswear, regarding the company’s mobile strategy in terms of commerce.

An executive of Mobile Accord Inc.’s mGive discussed the most successful SMS donation program ever and the exploding mobile giving space in an exclusive interview.

The mobile retail market will exceed $12 billion by 2014 due to one-to-one marketing and smartphone adoption, Juniper Research reports.

AreYouInterested.com’s iPhone application has been downloaded more than 100,000 times and thousands of dollars worth of virtual gifts are being bought daily, per a company executive.

Rap mogul Snoop Dogg is using the mobile channel to drive sales of his CDs, DVDs and ringtones, giving away free mobile video content and wallpapers and running a sweepstakes.

Electra Bicycle Co. LLC has launched an application for Apple’s iPhone to engage consumers and drive bike sales.