British-based men’s retailer Burton has launched a commerce-enabled mobile site for consumers looking to buy clothes while on the go.

Ice cream chain Cold Stone Creamery has rolled out a mobile-optimized site to let consumers order cakes while on the go.

One of the most valuable traits for any mobile marketer right now is a healthy dose of cynicism.

CVS/pharmacy has launched a series of mobile tools aimed to boost its loyalty program, ExtraCare Rewards.

With 40 percent of smartphone owners browsing the Internet more frequently on their phones – using their devices to make holiday charity donations and buy gifts online – it only makes sense to ensure mobile purchases are available anywhere at any time.

Grocery chain Winn-Dixie is making prescription refills slicker with an SMS program, a mobile-optimized Web site and applications for iPhone, BlackBerry and Android devices.

Designing for mobile can be daunting. Whether brands work on a simple banner campaign or full-scale app development, there are some principles that will keep them on the straight and narrow.

Online retailer OverstockArt.com has seen a 270 percent growth in mobile sales since launching a mobile-optimized site two months ago.

NEW YORK – Utility company NiSource is deploying a crossplatform mobile strategy because it recognizes that its customers are increasingly relying on their mobile devices to manage their finances.

The thing that is becoming crystal clear in mobile implementation: it is not easy to do. Marketers and retailers that want an easy path to mobile will be disappointed.