By moving many of our daily activities and processes to mobile platforms, we are teaching marketers and their developers and designers how we want an interface to work.

The reality is that consumers have a hard time keeping track of multiple apps – not to mention having to update them periodically – and would much rather keep more space for music and photos on their smartphones.

When we are mobile we multitask and multi-slice throughout the day. Mobile Web usage is part of our daily routine and has raised our expectations to include immediate access to information wherever we go.

We have reached a point where most brands have a mobile Web presence. In many cases, however, it remains a one-off, rudimentary experience built to operate on all devices.

WASHINGTON – An executive from The Humane Society at the Nonprofit Mobile Day said that its mobile traffic grew 137.8 percent in 2011 after rolling out an optimized site in May.

It makes no sense to spend $1 million-plus hosting a site for your desktop users and then investing in a smaller scale third-party hosting service for your mobile users.

It is not surprising that Australians spend the majority of their time outside and opt to surf the Web via their mobile devices rather than run back to their desktops.

Mobile Web is commonly used by marketers who are looking to incorporate a rich, interactive experience into a mobile marketing campaign. However, smart brands and retailers can use mobile Web sites to foster a deeper consumer loyalty.

While it is clear that marketers cannot ignore the tablet as a channel, the mobile device landscape has become increasingly complex and confusing for brands and consumers alike.

Web browsing via mobile devices is growing and iOS is the operating system of choice for such activity, according to new data from NetMarketShare.