Welcome to Mobile Retail News. Skip directly to: main content, navigation, search box.

Articles Tagged ‘mobile Web’


Back to basics: Lessons learned from the mobile Web

April 17, 2012

By moving many of our daily activities and processes to mobile platforms, we are teaching marketers and their developers and designers how we want an interface to work.


Why the mobile Web – and not apps – is the best channel for sales

March 12, 2012

The reality is that consumers have a hard time keeping track of multiple apps – not to mention having to update them periodically – and would much rather keep more space for music and photos on their smartphones.

Mobile should drive more personalized Web communications

March 9, 2012

When we are mobile we multitask and multi-slice throughout the day. Mobile Web usage is part of our daily routine and has raised our expectations to include immediate access to information wherever we go.

Mobile Web: The last temptation of scale

March 6, 2012

We have reached a point where most brands have a mobile Web presence. In many cases, however, it remains a one-off, rudimentary experience built to operate on all devices.

Humane Society: Mobile traffic grew 138pc year-over-year

March 1, 2012

WASHINGTON – An executive from The Humane Society at the Nonprofit Mobile Day said that its mobile traffic grew 137.8 percent in 2011 after rolling out an optimized site in May.

Native mobile sites versus proxy mobile sites

February 29, 2012

It makes no sense to spend $1 million-plus hosting a site for your desktop users and then investing in a smaller scale third-party hosting service for your mobile users.

Why is Australia a no-go for going mo?

February 23, 2012

It is not surprising that Australians spend the majority of their time outside and opt to surf the Web via their mobile devices rather than run back to their desktops.

How mobile Web can cultivate loyalty

February 14, 2012

Mobile Web is commonly used by marketers who are looking to incorporate a rich, interactive experience into a mobile marketing campaign. However, smart brands and retailers can use mobile Web sites to foster a deeper consumer loyalty.

Best-practice tips for building an engaging Web presence on tablets

January 19, 2012

While it is clear that marketers cannot ignore the tablet as a channel, the mobile device landscape has become increasingly complex and confusing for brands and consumers alike.

Mobile Web browsing via iOS highest: NetMarketShare

January 4, 2012

Web browsing via mobile devices is growing and iOS is the operating system of choice for such activity, according to new data from NetMarketShare.