You do not want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with conscious thought. How can apps tap into its power?
Articles Tagged ‘mobile Web’
BOSTON – An executive from Wayfair at eTail East 2016 explained that mobile Web growth has been persistent, meaning retailers need to focus on creating an optimized and meaningful experience to offset a corresponding drop on desktop.
The eighth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking, travel and news sectors fared.
The responsive Web design bandwagon has been rolling on for three-plus years now and, in the face of ever-increasing mobile traffic numbers, it is time to apply some real scrutiny.
Recognizing the increasingly important role that mobile search plays in the shopping journey, eBay is leveraging Google’s Accelerated Mobile Pages framework to deliver simple, accessible and fast browsing experiences when shoppers click on a link in an external platform.
Apparel retailer Kit and Ace used the idea of sliding doors to merge content and commerce on its revamped ecommerce platform, hoping to better meet the needs of mobile users by making each side easily accessible at any point during a visit.
In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.
Mobile payments continued to reach for new heights this past quarter, with strong initiatives in contactless payment options, mobile Web purchasing and wearable commerce promising to attract new users.
Apple is reportedly planning to bring Apple Pay to the mobile Web before the year is out, a move that could reduce mcommerce friction and threaten PayPal’s dominant role.
Keeping control of a strong user experience is a continual struggle as marketers add new technology and tools to enhance functionality and boost response, because every new element introduces a potential single point of failure.