Here are three predictions that stand in contrast to the prevailing discussions around mobile payments, beacons, geo-targeting, Apple Passbook/Wallet and native applications.
Articles Tagged ‘mobile Web’
The mobile Web, Starbucks’ application and digital wallets are among the big mobile retail wins in 2015, while lackluster app performance – with a few exceptions – Apple Pay’s disappointing showing and missed social integration opportunities dominate the losses.
The Home Depot is the number one mobile retailer in 2015 thanks to the chain’s strong application design and in-store services, according to a report released today by Episerver.
Mcommerce Web sites have hit their stride, with leaders such as American Eagle Outfitters, Coach and QVC leading the way in taking a holistic approach while effectively layering in tactics for driving conversions, according to a new report from the e-tailing group.
Target mashes up mobile, social media, user-generated content and data analytics in two new innovations designed to elevate inspirational discovery on Target.com and Target Awesome Shop.
The fifth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
In her presentation, Cynthia Kleinbaum, director of loyalty marketing at Gilt Groupe, said that the retailer’s consumers do not have an issue purchasing a $20,000 Hermès on their mobile devices, not what was originally reported by Mobile Commerce Daily. We regret this error.
RANCHO MIRAGE, CA – A Gilt executive at the Mobile Shopping Summit 2015 revealed that consumers have no problem purchasing items such as Hermès handbags on mobile, suggesting that accessories and jewelry are better suited to mcommerce than ready-to-wear apparel.
With less than half of consumers satisfied with mobile retail experiences, a stronger emphasis on true personalization, mobile wallets and location-based services is needed, according to new research released today by Adobe.
By some counts, the argument for native mobile applications has never been stronger. But in making that claim, are we leaving out a huge segment of online businesses?