In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.
Articles Tagged ‘mobile Web’
Mobile payments continued to reach for new heights this past quarter, with strong initiatives in contactless payment options, mobile Web purchasing and wearable commerce promising to attract new users.
Apple is reportedly planning to bring Apple Pay to the mobile Web before the year is out, a move that could reduce mcommerce friction and threaten PayPal’s dominant role.
Keeping control of a strong user experience is a continual struggle as marketers add new technology and tools to enhance functionality and boost response, because every new element introduces a potential single point of failure.
Bag Borrow or Steal is combining content and commerce in a new app-like mobile Web experience that integrates its blog, Twitter and Instagram feeds with direct links to featured items that can be purchased.
Here are three predictions that stand in contrast to the prevailing discussions around mobile payments, beacons, geo-targeting, Apple Passbook/Wallet and native applications.
The mobile Web, Starbucks’ application and digital wallets are among the big mobile retail wins in 2015, while lackluster app performance – with a few exceptions – Apple Pay’s disappointing showing and missed social integration opportunities dominate the losses.
The Home Depot is the number one mobile retailer in 2015 thanks to the chain’s strong application design and in-store services, according to a report released today by Episerver.
Mcommerce Web sites have hit their stride, with leaders such as American Eagle Outfitters, Coach and QVC leading the way in taking a holistic approach while effectively layering in tactics for driving conversions, according to a new report from the e-tailing group.
Target mashes up mobile, social media, user-generated content and data analytics in two new innovations designed to elevate inspirational discovery on Target.com and Target Awesome Shop.