Urban Outfitters brand Free People hopes to turn around dropping mobile Web conversions and page views with a recently revamped site boasting bigger and more visuals, off-screen navigation and a streamlined checkout while simultaneously reducing code volume to minimize the impact on performance.
Articles Tagged ‘mobile Web’
A new report being released today gives Papa John’s the highest score among leading restaurants for its fast-loading mobile Web experience.
TD Bank is offering mobile-optimized Web pages for opening an account to meet the banking needs of on-the-go customers.
People have no patience for slow-loading sites and applications on their mobile phones anymore. In fact, the very nature of mobile devices – used while on the go – places a premium on speed and convenience.
Many of the top 500 eretailers use unique m-dot sites that redirect users an average 3.03 times before landing on the right site, resulting in poor user experiences that are costing these retailers sales.
According to Forrester Research, mobile devices generated $50 billion in revenue in 2013 and are forecasted to generate $82 billion in 2014. Consumers using mobile devices spend 86 percent of their time within applications, making apps the clear leader in driving revenue over the mobile Web.
Expedia.com’s most significant redesign in over a decade recently debuted to address mobile’s growing role for travelers and boasts faster page loading, smart recommendations and responsive design.
We have spent more than a decade optimizing desktop Web sites, primarily to improve conversions. So why are we not making similar investments, particularly in analytics, for mobile?
Organizations must avoid delivering heavy mobile sites with mainly unused content.
It happens all the time. Fresh technology is developed, creating a new business or marketing channel. In the late 1990s, it was email marketing and ecommerce. In the 2000s, it was social marketing. Now, we are seeing it all over again with mobile.