With less than half of consumers satisfied with mobile retail experiences, a stronger emphasis on true personalization, mobile wallets and location-based services is needed, according to new research released today by Adobe.
Articles Tagged ‘mobile Web’
By some counts, the argument for native mobile applications has never been stronger. But in making that claim, are we leaving out a huge segment of online businesses?
In first-quarter 2015 retailers actually increased the average byte size of their mobile sites by 9 percent. Not surprisingly, retailers saw a slight uptick in their average mobile Web page load time.
From that day onwards, consumers will be less likely to find your site on the search engine. Unless something soon is done about it.
Every year, competition in the mobile space becomes more intense than ever. But we have now reached a tipping point.
Car rental company Hertz is prompting consumers to enter in its Valentine’s Day sweepstakes via a mobile site to win a date night, including a rental car, dinner and post-dinner entertainment.
NEW YORK – A StubHub executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said that as the company looks to build its mobile presence, an ongoing challenge is where to maintain its presence, whether it be mobile Web or mobile applications.
Hospitality brand Airbnb is attempting to drive more mcommerce to its mobile Web site by enticing users with a responsive design and more user-friendly features for booking.
While holiday shoppers resoundingly voted for the convenience of the mobile Web during the Thanksgiving holiday weekend, the surge in traffic is tasking retailers’ sites, with outages and slowdowns experienced by Best Buy, Neiman Marcus, Gamestop, J. Crew and others.
Urban Outfitters brand Free People hopes to turn around dropping mobile Web conversions and page views with a recently revamped site boasting bigger and more visuals, off-screen navigation and a streamlined checkout while simultaneously reducing code volume to minimize the impact on performance.