Articles Tagged ‘mobile Web’


39pc of leading retail mobile sites lose sales because of redirects

July 11, 2014

Many of the top 500 eretailers use unique m-dot sites that redirect users an average 3.03 times before landing on the right site, resulting in poor user experiences that are costing these retailers sales.

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Major retailers are missing out on mobile revenue

May 23, 2014

According to Forrester Research, mobile devices generated $50 billion in revenue in 2013 and are forecasted to generate $82 billion in 2014. Consumers using mobile devices spend 86 percent of their time within applications, making apps the clear leader in driving revenue over the mobile Web.

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Expedia.com overhauls site to better meet travelers’ mobile needs

March 28, 2014

Expedia.com’s most significant redesign in over a decade recently debuted to address mobile’s growing role for travelers and boasts faster page loading, smart recommendations and responsive design.

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Responsive Web design is not nearly enough

March 24, 2014

We have spent more than a decade optimizing desktop Web sites, primarily to improve conversions. So why are we not making similar investments, particularly in analytics, for mobile?

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New direction needed for mobile Web site performance

March 7, 2014

Organizations must avoid delivering heavy mobile sites with mainly unused content.

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Mobile platforms, agencies or both: Which is the right choice?

February 5, 2014

It happens all the time. Fresh technology is developed, creating a new business or marketing channel. In the late 1990s, it was email marketing and ecommerce. In the 2000s, it was social marketing. Now, we are seeing it all over again with mobile.

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Lindt sees 237pc jump in mobile revenue with streamlined checkout

November 7, 2013

Premium Swiss chocolate manufacturer and retailer Lindt & Sprungli USA recently launched a redesigned Web site that leverages responsive design to streamline checkout for mobile users.

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The case against responsive Web design

October 30, 2013

The hype about mobile responsive design reached a crescendo about a year ago. On the surface, the pitch resonates. Why manage multiple sites when you can manage just one and have it resize itself for all channels? Simple, right?

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Why a one-Web approach works better than mobile Web

October 18, 2013

Keeping mobile Web sites separate made sense when mobility meant quick, on-the-go access to the most important content and, for most brands, this was the best path forward. Not anymore.

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Viewable ad impressions, engagement and tablet optimization

September 4, 2013

Just because consumers spend time with a medium does not mean the recall of brand advertising works in that media.

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