Articles Tagged ‘mobile Web’


Expedia.com overhauls site to better meet travelers’ mobile needs

March 28, 2014

Expedia.com’s most significant redesign in over a decade recently debuted to address mobile’s growing role for travelers and boasts faster page loading, smart recommendations and responsive design.

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Responsive Web design is not nearly enough

March 24, 2014

We have spent more than a decade optimizing desktop Web sites, primarily to improve conversions. So why are we not making similar investments, particularly in analytics, for mobile?

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New direction needed for mobile Web site performance

March 7, 2014

Organizations must avoid delivering heavy mobile sites with mainly unused content.

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Mobile platforms, agencies or both: Which is the right choice?

February 5, 2014

It happens all the time. Fresh technology is developed, creating a new business or marketing channel. In the late 1990s, it was email marketing and ecommerce. In the 2000s, it was social marketing. Now, we are seeing it all over again with mobile.

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Lindt sees 237pc jump in mobile revenue with streamlined checkout

November 7, 2013

Premium Swiss chocolate manufacturer and retailer Lindt & Sprungli USA recently launched a redesigned Web site that leverages responsive design to streamline checkout for mobile users.

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The case against responsive Web design

October 30, 2013

The hype about mobile responsive design reached a crescendo about a year ago. On the surface, the pitch resonates. Why manage multiple sites when you can manage just one and have it resize itself for all channels? Simple, right?

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Why a one-Web approach works better than mobile Web

October 18, 2013

Keeping mobile Web sites separate made sense when mobility meant quick, on-the-go access to the most important content and, for most brands, this was the best path forward. Not anymore.

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Viewable ad impressions, engagement and tablet optimization

September 4, 2013

Just because consumers spend time with a medium does not mean the recall of brand advertising works in that media.

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Sperry Top-Sider builds sweepstakes, mcommerce momentum via QR codes

August 7, 2013

Sperry Top-Sider is triggering participation for an online campaign by plastering mobile bar codes on pieces of print collateral.

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Designing a mobile presence

August 6, 2013

This is the second article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.

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