Shift in behavior has meant that brands have had to work harder to understand which devices consumers use to access their Web sites.
Articles Tagged ‘mobile Web’
The 10th installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
When Google announced in early 2016 that 85 percent of the search results returned on mobile devices were now mobile-friendly and dropped its mobile-friendly tag, it became apparent that marketing and Web professionals needed to stop telling marketers to go mobile.
Data from the Mailchimp Web archive for ecommerce shows that the open rate for emails has dropped from 22.2 percent to 16.73 percent in the last four years. Clicks have also decreased from 2.9 percent to 2.3 percent. The unsubscribe rate has nearly doubled from 0.12 percent to 0.23 percent.
As the share of traffic on its homepage is increasingly taken up by mobile, backpack and school supplier Jansport redesigned its Web site to be more mobile friendly, generating a 28 percent click-through rate on its mobile homepage.
Mobile applications are responsible for 80 percent of digital growth and while they take up a massive chunk of all time spent on mobile, a report from comScore suggests that app marketers will have to work harder to cut through to the consumers they want to reach.
Following confirmation that Android Pay is set to make its mobile Web debut, the mobile payments platform is also adding a partnership with Chase to its repertoire, allowing the bank’s Visa cardholders to use the service when making purchases in applications or in stores.
A recent Pew study found that one out of every three American adults today owns a tablet, up from just 3 percent in May 2010. More importantly, 40.6 percent of buyers consult multiple channels — from Web sites and traditional catalogs to smartphones, tablets and stores — before buying big-ticket home retail items.
You do not want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with conscious thought. How can apps tap into its power?
BOSTON – An executive from Wayfair at eTail East 2016 explained that mobile Web growth has been persistent, meaning retailers need to focus on creating an optimized and meaningful experience to offset a corresponding drop on desktop.