While it is clear that marketers cannot ignore the tablet as a channel, the mobile device landscape has become increasingly complex and confusing for brands and consumers alike.

Web browsing via mobile devices is growing and iOS is the operating system of choice for such activity, according to new data from NetMarketShare.

British-based men’s retailer Burton has launched a commerce-enabled mobile site for consumers looking to buy clothes while on the go.

Ice cream chain Cold Stone Creamery has rolled out a mobile-optimized site to let consumers order cakes while on the go.

One of the most valuable traits for any mobile marketer right now is a healthy dose of cynicism.

CVS/pharmacy has launched a series of mobile tools aimed to boost its loyalty program, ExtraCare Rewards.

With 40 percent of smartphone owners browsing the Internet more frequently on their phones – using their devices to make holiday charity donations and buy gifts online – it only makes sense to ensure mobile purchases are available anywhere at any time.

Grocery chain Winn-Dixie is making prescription refills slicker with an SMS program, a mobile-optimized Web site and applications for iPhone, BlackBerry and Android devices.

Designing for mobile can be daunting. Whether brands work on a simple banner campaign or full-scale app development, there are some principles that will keep them on the straight and narrow.

Online retailer OverstockArt.com has seen a 270 percent growth in mobile sales since launching a mobile-optimized site two months ago.