Articles Tagged ‘mobile Web’


Kit and Ace’s new site drives mobile discovery by merging content, commerce

June 3, 2016

Apparel retailer Kit and Ace used the idea of sliding doors to merge content and commerce on its revamped ecommerce platform, hoping to better meet the needs of mobile users by making each side easily accessible at any point during a visit.

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Mobile apps vs. mobile Web: Do you have to choose?

May 2, 2016

In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.

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Top 10 mobile payments developments of Q1

April 5, 2016

Mobile payments continued to reach for new heights this past quarter, with strong initiatives in contactless payment options, mobile Web purchasing and wearable commerce promising to attract new users.

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Apple Pay’s mobile Web arrival could spell trouble for PayPal

March 25, 2016

Apple is reportedly planning to bring Apple Pay to the mobile Web before the year is out, a move that could reduce mcommerce friction and threaten PayPal’s dominant role.

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3 lessons for mobile sites from the 2015 holiday season

March 14, 2016

Keeping control of a strong user experience is a continual struggle as marketers add new technology and tools to enhance functionality and boost response, because every new element introduces a potential single point of failure.

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Bag Borrow or Steal’s mobile Web experience integrates content, commerce

March 11, 2016

Bag Borrow or Steal is combining content and commerce in a new app-like mobile Web experience that integrates its blog, Twitter and Instagram feeds with direct links to featured items that can be purchased.

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3 contrarian, hardnosed mobile commerce predictions for 2016

December 30, 2015

Here are three predictions that stand in contrast to the prevailing discussions around mobile payments, beacons, geo-targeting, Apple Passbook/Wallet and native applications.

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The biggest mobile retail wins and losses for 2015

December 24, 2015

The mobile Web, Starbucks’ application and digital wallets are among the big mobile retail wins in 2015, while lackluster app performance – with a few exceptions – Apple Pay’s disappointing showing and missed social integration opportunities dominate the losses.

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Home Depot leads mobile retail with in-app chat, in-store services: report

December 15, 2015

The Home Depot is the number one mobile retailer in 2015 thanks to the chain’s strong application design and in-store services, according to a report released today by Episerver.

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American Eagle Outfitters, Coach take lead as mcommerce sites improve: report

November 19, 2015

Mcommerce Web sites have hit their stride, with leaders such as American Eagle Outfitters, Coach and QVC leading the way in taking a holistic approach while effectively layering in tactics for driving conversions, according to a new report from the e-tailing group.

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