Mobile applications are responsible for 80 percent of digital growth and while they take up a massive chunk of all time spent on mobile, a report from comScore suggests that app marketers will have to work harder to cut through to the consumers they want to reach.
Articles Tagged ‘mobile Web’
Following confirmation that Android Pay is set to make its mobile Web debut, the mobile payments platform is also adding a partnership with Chase to its repertoire, allowing the bank’s Visa cardholders to use the service when making purchases in applications or in stores.
A recent Pew study found that one out of every three American adults today owns a tablet, up from just 3 percent in May 2010. More importantly, 40.6 percent of buyers consult multiple channels — from Web sites and traditional catalogs to smartphones, tablets and stores — before buying big-ticket home retail items.
You do not want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with conscious thought. How can apps tap into its power?
BOSTON – An executive from Wayfair at eTail East 2016 explained that mobile Web growth has been persistent, meaning retailers need to focus on creating an optimized and meaningful experience to offset a corresponding drop on desktop.
The eighth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking, travel and news sectors fared.
The responsive Web design bandwagon has been rolling on for three-plus years now and, in the face of ever-increasing mobile traffic numbers, it is time to apply some real scrutiny.
Recognizing the increasingly important role that mobile search plays in the shopping journey, eBay is leveraging Google’s Accelerated Mobile Pages framework to deliver simple, accessible and fast browsing experiences when shoppers click on a link in an external platform.
Apparel retailer Kit and Ace used the idea of sliding doors to merge content and commerce on its revamped ecommerce platform, hoping to better meet the needs of mobile users by making each side easily accessible at any point during a visit.
In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.