Typical CPMs for mobile video are above $20, with interactive video ad units driving the CPM as high as $30-$35.

British carrier Three UK has extended a new Facebook and Twitter-friendly music store from Android-based handsets to more of its mobile phone customers.

Jesta Digital, formerly known as Fox Mobile Group, has launched its on-demand mobile television and movie subscription service Bitbop for Microsoft’s Windows Phone 7 smartphone users.

Specialty retailer Golfsmith International Holdings is using video to increase sales conversions and improve search engine optimization on its wired and mobile platforms.

Sony Pictures Entertainment’s Crackle has launched the first full-length movie and television application for the Android platform.

Canadian wireless carrier Telus has deployed Alcatel-Lucent’s new digital media store to support its ringtone, image and mobile gaming service offerings.

Country pop singer-songwriter Taylor Swift is using mobile applications to engage her fans, as well as drive music downloads and concert ticket sales.

From ringtones, ring-backs and wallpapers to applications, games, virtual goods and video, the mobile content industry in the United States is booming like never before.

Universal Pictures is running click-to-buy mobile video ads to drive ticket sales of its “Repo Men” movie.

Rap mogul Snoop Dogg is using the mobile channel to drive sales of his CDs, DVDs and ringtones, giving away free mobile video content and wallpapers and running a sweepstakes.