Rap mogul Snoop Dogg is using the mobile channel to drive sales of his CDs, DVDs and ringtones, giving away free mobile video content and wallpapers and running a sweepstakes.

Entertainment and media company PT Solegra Nusa Perdana has partnered with Alcatel-Lucent to launch a mobile gaming and music download service.

Home Box Office Inc. has launched a free application for iPhone and iPod touch to expand its mobile footprint and drive purchases of mobile content.

Photon and iAmplify have partnered to build a self-publishing platform for people and brands that want to make their premium audio and video content available on PCs and mobile devices.

Reebok issued a call-to-action via social media sites asking consumers to view a mobile video and enter a sweepstakes by opting in to the brand’s mobile database, achieving close to a 50 percent click-through rate.

Sony Music Entertainment has partnered with mobile media company SendMe Mobile to offer mobile phone users access to the music label’s roster of artists through SendMeMobile.com.