Transportation company Eurostar is tapping into mobile with a slew of new initiatives, including a mobile-optimized Web site, applications for iPhone and Android devices and mobile ticketing.

Ticket service StubHub is partnering with Major League Baseball team San Francisco Giants to drive sports fans to the stadium with its mobile ticketing service.

Broadway musical “Priscilla Queen of the Desert” is letting on-the-go consumers buy tickets to its show via targeted mobile banner ads.

Cirque Du Soleil is letting consumers book tickets to its MGM Grand live show via targeted mobile banner ad.

Mobile is proving to be a key moviegoer choice with Fandango generating 20 percent of its summer movie tickets sales from the company’s mobile applications and optimized-site.

TicketNetwork is letting on-the-go consumers buy tickets to their favorite events via a mobile-optimized site.

Events-ticketing giant Live Nation Entertainment and wireless carrier Vodafone have created a mobile application that lets consumers get information about concerts, the latest news about the bands and participate in promotions.

Heathrow Express has rolled out an iPhone application that lets passengers buy and receive tickets directly from their mobile devices.

Comcast Interactive Media’s Fandango has expanded its suite of mobile commerce-enabled destinations with the launch of a new application designed specifically for Apple’s iPad.

Swiss mobile users can now use their Windows Phone 7 handsets to pay for metro tickets, as well as plan the details of trips.