The flurry of mobile ticketing innovations seen by marketers in a slew of industries suggests transportation companies will also begin investing more heavily in these solutions, due to the sheer convenience and last-minute purchasing ability they offer.
Articles Tagged ‘mobile ticketing’
The National Basketball Association and the National Hockey League saw a spike in sales through ticketing application Rukkus after it was updated to provide a 360-degree view of venue seating locations.
Regal Entertainment Group is the latest movie theater chain to adopt digital ticketing by teaming up with mobile application Atom Tickets, which enables consumers to send invitations to friends via social media, pre-order concessions and purchase advance tickets.
Professional basketball team the Philadelphia 76ers is launching a branded mobile-first ticketing experience on eBay’s StubHub as it looks to blend primary and secondary ticket purchasing into one convenient experience.
StubHub is introducing event-goers to a slew of new ecommerce features within its mobile Web and application platforms, including a ticket recommendation tool and the ability to instantly relist purchased tickets if fans can no longer attend.
The Walt Disney Company and Lionsgate are two of the studios making a hefty investment in the Atom Tickets mobile application, proving that the potency of smartphone-enabled ticketing will continue to skyrocket this year.
Southern California’s commuter rail service Metrolink is the latest public transit system to board the mobile ticketing train, as the transportation industry as a whole moves towards untethered digital systems.
The Force was with mobile movie tickets this past weekend, with one in three tickets to Star Wars: The Force Awakens purchased via smartphones or desktops, reveals Fandango.
MasterCard is investing in mobile ticketing platform Masabi to help drive cash and its associated costs of public transportation while making it easier for residents and travelers in major cities worldwide to get around.
Mobile ticketing for public transportation continues to gain steam, with New Orleans having recently launched a citywide program and Chicago dipping its toes in the water by letting commuter rail riders use tickets on their smartphones.