Fandango has rolled out a new video series that is devoted to the weekend’s top films on its applications and optimized site as part of the company’s new mobile update.
The Girl Scouts of Northern California leveraged mobile ticketing for its recent Winterfest 2012 event to streamline registration, efficiently manage check-ins and increase sales.
Summit Entertainment is running a mobile ad campaign promoting its new “The Impossible” film. The initiative would have been successful had it been optimized for mobile devices.
Warner Bros. is relying on mobile advertising again to not only increase awareness for its new “Gangster Squad” film, but also encourage ticket sales.
Ticketmaster aimed to drive sales through its latest mobile advertising campaign. However, leading consumers to an unoptimized page rather than the company’s mobile site diminishes the effectiveness of the initiative.
Universal Pictures is driving ticket sales for its “Les Misérables” film through a new mobile campaign that incorporates video and social features.
Disney is driving foot traffic for its new “Frankenweenie” film via a new mobile campaign that lets consumers buy tickets and learn more about the movie.
Sony Pictures is using mobile to help promote its “Here Comes the Boom” movie and encourage consumers to buy tickets for it.
Focus Features is relying on a new mobile advertising campaign to help promote its “For a Good Time, Call…” film and, ultimately, encourage consumers to buy tickets for it.
Warner Bros. is ramping up awareness for its “The Campaign” film via a new mobile advertising initiative that encourages consumers to buy tickets for the movie.
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May 23, 2013