Mobile ticketing platform Fandango is taking a cue from consumer behavior and transforming the digital ticketing world by integrating further with mobile messaging, since movie going is typically a social experience.
Articles Tagged ‘mobile ticketing’
The National Football League’s Dallas Cowboys, along with their ticketing partner Ticketmaster, have found an answer to their efforts against fraud via a mobile platform.
Atom Tickets is positioning itself as a competitor to Fandango and others in the mobile movie ticketing space by rolling out to new markets and adding another theater chain ahead of a planned national launch.
Ringling Bros. and Barnum & Bailey is ushering in mobile sales by unveiling its first-ever mobile application, enabling users to purchase seat tickets, access exclusive offers to help plan their visits and apply filters for a circus-themed selfie.
Regal Cinemas turned its mcommerce application into the highest volume driver of ticket sales after integrating the movie theater chain’s loyalty program.
Snapchat could overtake Facebook as the must-have social platform for movie ticket sales, as evidenced by an ad for the X-Men: Apocalypse film that swipes up to purchase tickets, underscoring the photo-sharing application’s commerce-driving opportunities.
The New York MTA is leaving the era of paper tickets behind by rolling out the eTix application for select Long Island Rail Road and Metro-North lines this June, enabling commuters to purchase transportation tickets anytime, anywhere via their smartphones.
With a growing number of consumers turning to mobile platforms to research local events and make plans with friends, event marketers are striking while the iron is hot and introducing new social ticketing solutions on Facebook.
The flurry of mobile ticketing innovations seen by marketers in a slew of industries suggests transportation companies will also begin investing more heavily in these solutions, due to the sheer convenience and last-minute purchasing ability they offer.
The National Basketball Association and the National Hockey League saw a spike in sales through ticketing application Rukkus after it was updated to provide a 360-degree view of venue seating locations.