With mobile ticket sales accounting for more than 40 percent of Fandango’s total ticket sales, the company continues to ramp up its mobile strategy, including bringing out a new iPhone application for iOS 7.
Articles Tagged ‘mobile ticketing’
Mobile ticketing company Masabi reports that sales from transportation-based tickets using the company’s technology have exceeded $100 million, pointing to the strong use case of mobile ticketing for small, everyday functions.
Although 75 percent of Hispanic consumers use mobile devices to find movie listings, a whopping 92 percent of consumers still buy their tickets at the theater, according to a new report today from MocoSpace and Social Lens Research.
Portland, OR, transit riders can now easily purchase and use tickets from their smartphones via a new mobile ticketing application from local transit agency TriMet.
With mobile ticket sales on the fast track, Amazon’s IMDb has updated its mobile application with ticketing and commerce to give consumers a way to instantly buy movie tickets and goods.
Fandango has rolled out a new video series that is devoted to the weekend’s top films on its applications and optimized site as part of the company’s new mobile update.
The Girl Scouts of Northern California leveraged mobile ticketing for its recent Winterfest 2012 event to streamline registration, efficiently manage check-ins and increase sales.
Summit Entertainment is running a mobile ad campaign promoting its new “The Impossible” film. The initiative would have been successful had it been optimized for mobile devices.
Warner Bros. is relying on mobile advertising again to not only increase awareness for its new “Gangster Squad” film, but also encourage ticket sales.
Ticketmaster aimed to drive sales through its latest mobile advertising campaign. However, leading consumers to an unoptimized page rather than the company’s mobile site diminishes the effectiveness of the initiative.