Columbia Sportswear places mobile storefront at center of commerce strategy
November 19, 2010Active outdoor apparel and footwear brand Columbia Sportswear is driving sales among its target consumers on the go via a mobile storefront.
Active outdoor apparel and footwear brand Columbia Sportswear is driving sales among its target consumers on the go via a mobile storefront.
Universal Music Group has partnered with mobile content technology vendor m-Wise to provide a fully managed mobile storefront with keyword management and campaign creation.