Articles Tagged ‘mobile social networking’


Only one in five smartphone owners check-in through mobile: study

May 16, 2011

A new study finds that only one in five smartphone owners access check-in services from their mobile devices.

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Mobile gamers more social than non-gamers: study

April 14, 2011

Mobile gamers are very social – and very valuable to brands and publishers, according to a MocoSpace survey of 10,000 smartphone users of its mobile social network.

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Sports Authority distributes mobile deals via Foursquare to drive foot traffic

March 11, 2011

As an official launch partner of Foursquare version 3.0, sporting goods retailer Sports Authority is offering consumers Flash Special deals and other discount offers via the location-based mobile social network.

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Sprint moves mobile payments needle with carrier billing

February 22, 2011

On the heels of the Sprint mobile wallet launch, the carrier is increasing the options for its subscribers to pay for online digital goods via their wireless bill.

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CW debuts mobile social virtual stores for Gossip Girl, Vampire Diaries

February 2, 2011

The CW Television Network is partnering with the Meez mobile social entertainment destination for the launch of two in-application custom branded boutiques targeting teens and young adults.

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Sports Authority drives charity donations via mobile social networking

January 31, 2011

Sporting goods retailer Sports Authority is targeting extreme sports fans attending the X Games with a mobile-social call-to-action to support the fight against breast cancer.

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Food Lion, Concentrics reward customer loyalty via mobile-social push

January 18, 2011

Supermarket giant Food Lion and Concentrics Restaurants are running mobile-social marketing programs to drive foot traffic to their bricks-and-mortar locations and encourage customer loyalty.

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CNN, MTV encourage tune-in on New Year’s Eve with virtual mobile rewards

December 28, 2010

Whether they are spending the last moments of 2010 celebrating at a party, relaxing at home or freezing in New York’s Times Square, users of mobile social network GetGlue can earn limited-time stickers from CNN and MTV this New Year’s Eve.

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JCPenney gets social to distribute location-targeted mobile coupons

December 8, 2010

Department store chain J. C. Penney Co. Inc. is partnering with various mobile social networks to distribute a Christmas-themed promotional offer featuring badges and mobile coupons.

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Social integration into mobile results in customer acquisition: Shop.org keynote

October 1, 2010

GRAPEVINE, TX – Facebook and Groupon execs discussed the benefits for retailers of blending social and mobile during a panel at the Shop.org conference.

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