Lancôme is ramping up its mobile strategy to bring glamour to on-the-go shoppers with a new smartphone site and tablet experience meant to drive mcommerce sales.
Articles Tagged ‘mobile site’
Toys R Us is redefining the way mobile consumers shop this holiday season with a multichannel campaign that incorporates redesigned mobile applications and optimized sites, as well as new QR code scanning capabilities.
Mall-based retailer Aeropostale is incorporating mobile into its new concept store that uses technology to engage in-store shoppers.
Retailers are increasingly dipping their toes in mobile commerce and many are turning to simple technologies such as responsive design to quickly repurpose their ecommerce sites. However, that is no longer enough, nor effective.
Luxury automaker Mercedes-Benz USA has seen an uptick in mobile traffic over the past year and recently enhanced its mobile site to better reach and engage affluent consumers.
NEW YORK – A Tourneau executive at the Luxury Interactive 2012 conference said that mobile, and particularly Apple’s iPad, is an ideal medium to reach its affluent consumers and engage them throughout the in-store experience.
Specialty apparel retailer dressbarn has a new multichannel campaign to support National Breast Cancer Awareness Month that takes advantage of mobile to help drive donations and raise awareness.
Mobile-optimized sites present big opportunities for brands and retailers. Lately, however, it seems they are all beginning to look the same.
DSW is relying on a mobile advertising campaign to encourage new and existing customers to browse and ultimately shop its mobile commerce-enabled site.
Fox Head has launched a mobile commerce-enabled site that lets consumers search and browse its array of products.