Articles Tagged ‘mobile site’


Walmart is Mobile Retailer of the Year

December 31, 2012

Walmart has been named 2012 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers.

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Target tries for last-minute mobile sales

December 18, 2012

Target is encouraging consumers to finalize their last-minute holiday shopping via a new advertising campaign that aims to drive sales from the company’s mobile site.

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Lancôme enhances on-the-go shopping with new smartphone, tablet experiences

December 18, 2012

Lancôme is ramping up its mobile strategy to bring glamour to on-the-go shoppers with a new smartphone site and tablet experience meant to drive mcommerce sales.

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Toys R Us drives holiday sales via multichannel mobile effort

November 14, 2012

Toys R Us is redefining the way mobile consumers shop this holiday season with a multichannel campaign that incorporates redesigned mobile applications and optimized sites, as well as new QR code scanning capabilities.

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Aeropostale puts mobile in the forefront of new concept store

October 23, 2012

Mall-based retailer Aeropostale is incorporating mobile into its new concept store that uses technology to engage in-store shoppers.

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Simply repurposing an ecommerce site no longer an option

October 22, 2012

Retailers are increasingly dipping their toes in mobile commerce and many are turning to simple technologies such as responsive design to quickly repurpose their ecommerce sites. However, that is no longer enough, nor effective.

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Mercedes increases mobile traffic 170pc over one year

October 22, 2012

Luxury automaker Mercedes-Benz USA has seen an uptick in mobile traffic over the past year and recently enhanced its mobile site to better reach and engage affluent consumers.

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Tourneau exec: 25pc of traffic comes from iPad

October 16, 2012

NEW YORK – A Tourneau executive at the Luxury Interactive 2012 conference said that mobile, and particularly Apple’s iPad, is an ideal medium to reach its affluent consumers and engage them throughout the in-store experience.

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Dressbarn leverages SMS, mobile Web to drive donations for breast cancer

October 5, 2012

Specialty apparel retailer dressbarn has a new multichannel campaign to support National Breast Cancer Awareness Month that takes advantage of mobile to help drive donations and raise awareness.

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Why are most mcommerce sites cookie-cutter?

September 25, 2012

Mobile-optimized sites present big opportunities for brands and retailers. Lately, however, it seems they are all beginning to look the same.

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