Mobile is playing a critical role for car rental company Hertz Corp. as it looks to expand its sharing service Hertz On Demand with a strategy that includes a new mobile Web site for facilitating a faster, simpler reservation process.

British supermarket chain Sainsbury’s is expanding its mobile commerce strategy with a new version of its online site for groceries that lets users shop and buy via a mobile device.

Aldo has introduced an in-store mobile game that offers consumers a chance to win up to $500 when they play.

Victoria’s Secret is continuing to make its presence known in the mobile space through a series of mobile ad campaigns that aim to reach a variety of consumers.

SAN DIEGO – A DSW executive keynoting the Mobile Shopping Spring Summit said that social and mobile mediums help the company better target its users and create more personalized, relevant and engaging experiences.

Estee Lauder’s Bobbi Brown has rolled out a mobile commerce-enabled site that incorporates social media and videos to let shoppers buy their favorite cosmetic products.

Macy’s is letting fashion-savvy consumers shop its Spring Spectacular sale via a new mobile marketing campaign that aims to drive both the company’s mobile and in-store traffic.

Discover recently released a trio of mobile enhancements, including a new iPad app, as it continues to extend its strategy to engage cardmembers.

El Torito Grill has launched a mobile site as part of a new digital initiative that also includes a social media application.

More than 1,500 independent retailers selling Benjamin Moore products have launched mobile-optimized sites through a program offered by the paint manufacturer and ChannelNet.