The next real SEO challenge for brands is not duplicate content, schema or low-quality links. No, the next hurdle is the mobile experience of your site. And brands that simply serve up the desktop version of their site for mobile users could be in for a big surprise.
Articles Tagged ‘mobile site’
Fashion retailer bebe announced its upcoming release of a responsive mobile site, aimed to narrow in on personalization to propel the consumer experience.
Even if you offer a mobile version of your site, it may only be optimized for one size of smartphone and may omit certain important design elements.
H&M has finally added mobile commerce to its site and mobile application that lets consumers shop the retailer’s extensive inventory.
The Container Store is continuing to make mobile a big part of its overall strategy with the launch of a new experience that aims to improve the navigation and social integration of its mobile commerce site.
Citi has introduced a mobile-optimized version of its CitiManager desktop portal to let corporate cardholders view account information, statements and transactions.
Armani Exchange is encouraging consumers to check out its new eyewear and watch collection and buy the products via its mobile commerce site.
NEW YORK – A Home Depot executive at the 2013 MMA Forum said that mobile opens an array of opportunities for the company and is an effective way for consumers to shop its 400,000-plus product inventory.
Outback Steakhouse is cementing its position in the mobile space with an optimized site that intends to build brand awareness and, ultimately, drive traffic to nearby locations.
Hard Rock is aiming to connect with consumers and build loyalty via a new interactive mobile commerce site.