Adidas-owned Rockport.com’s traffic from mobile devices has grown 75.8 percent in the past year, proving that consumers are increasingly turning to their smartphones to browse and shop.

With more customers coming to its desktop site from mobile devices, Goodyear Tire & Rubber Co. has launched its first consumer-facing mobile site to make it easy for customers to shop for tires.

Despite mobile being everywhere you turn these days, with soaring usage and engagement rates, mobile advertising revenue continues to lag significantly behind desktop display. Why is there such a mismatch?

Bridal retailer David’s Bridal has rolled out a new mobile site that lets consumers browse and buy gowns while on the go.

Having launched and marketed a successful mobile service at a former company, I have learned the hard way what I should have done and what I should have avoided.

These days, marketers need to move from being mobile-friendly to thinking in terms of mobile-first. Why? Because the game has changed.

Doughnuts franchise Krispy Kreme is letting users track down the nearest location to find their favorite breakfast sweets via a new mobile application.

Watch and jewelry retailer Ashford.com is aiming to increase its sales this holiday season via a new mobile-optimized, commerce-enabled site.

Online wine store WineExpress.com has launched a mobile site to let consumers buy wine no matter where they are.

With consumers increasingly using their handsets to shop, CVS/pharmacy has revamped its mobile site to make the entire CVS.com catalog available to shoppers.