In a reflection of the need for apparel retailers to continuously refresh their shoppable content on digital channels, New York & Company experienced a 44 percent increase in mobile conversions over the past year after implementing a self-service content marketing platform into its mobile site.
Articles Tagged ‘mobile site’
Comfort footwear retailer Rockport is leaving behind a significant digital footprint, as evidenced by a massive jump in mobile commerce revenue and a 124 percent year-over-year increase in holiday weekend sales.
Responsive Web design is all the rage. We hear advocates asserting that “responsive is the way to develop sites.” Or “Google recommends responsive for SEO.”
The next real SEO challenge for brands is not duplicate content, schema or low-quality links. No, the next hurdle is the mobile experience of your site. And brands that simply serve up the desktop version of their site for mobile users could be in for a big surprise.
Fashion retailer bebe announced its upcoming release of a responsive mobile site, aimed to narrow in on personalization to propel the consumer experience.
Even if you offer a mobile version of your site, it may only be optimized for one size of smartphone and may omit certain important design elements.
H&M has finally added mobile commerce to its site and mobile application that lets consumers shop the retailer’s extensive inventory.
The Container Store is continuing to make mobile a big part of its overall strategy with the launch of a new experience that aims to improve the navigation and social integration of its mobile commerce site.
Citi has introduced a mobile-optimized version of its CitiManager desktop portal to let corporate cardholders view account information, statements and transactions.
Armani Exchange is encouraging consumers to check out its new eyewear and watch collection and buy the products via its mobile commerce site.