Macy’s is letting fashion-savvy consumers shop its Spring Spectacular sale via a new mobile marketing campaign that aims to drive both the company’s mobile and in-store traffic.

Sephora is strengthening its position in the mobile space by not only revamping the company’s mobile site and iPhone application for a better consumer experience, but also deploying more in-store iPad kiosks to drive sales.

SAN FRANCISCO – L’Oreal saw a 7 percent overall purchase conversion rate when it ran a mobile bar code campaign in New York taxis that specifically targeted fashionistas during Fashion Week.

Multichannel retailer HSN has partnered with Universal Pictures to create a multichannel shopping experience that promotes the upcoming “Snow White and the Huntsman” film and lets consumers buy looks inspired from the movie across all devices.

Now that the 2011 retail holiday shopping season is over, it is time to start assessing what worked and what did not. While mobile was one of the big success stories, it was not all eggnog and candy canes, with some mobile experiences falling short of consumers’ expectations.

While reports are mixed about how strong the holiday sales have been overall so far this year, one thing is for certain: Mobile is a bright spot for retailers this holiday season.

While Sears, Amazon and Dell had the highest-ranking mobile sites in terms of performance on Cyber Monday, more than 40 percent of shoppers still expressed frustration with their mobile shopping experience over the holiday weekend.

PayPal saw a 516 percent increase in global mobile payment volume on Black Friday in 2011 compared to 2010.

‘Tis the season to be shopping – mobile shopping, that is. Here is a compilation of mcommerce-related stats that are meant to shine light on how consumers will be using their mobile devices this holiday season.

The upcoming Thanksgiving holiday weekend will be the biggest one yet for mobile shopping with an estimated 60 million consumers planning to use their devices to shop, research purchases or seek retailer information, according to a new report from InMobi.