Target has teamed up with shopkick to bring its location-based rewards application to stores nationwide and let consumers earn points for shopping.

Macy’s is using augmented reality, QR codes, SMS and a mobile application to help consumers get amped up about its “Brasil: A Magical Journey” campaign.

Toys R Us is using QR codes to promote more than 20 of its large outdoor items and is letting consumers visualize how the product would work and look in their own backyards.

Department store chain Bloomingdale’s has rolled out an iPhone and Android application to let fashion-savvy consumers shop the latest trends, as well as check prices and read product reviews.

NEW YORK – A Zappos executive at Mobile Commerce Daily’s Mcommerce Summit conference said that although the mobile Web is a great way to capture new customers, the company is seeing more sales coming from its mobile applications.

Personalization is not a new concept in marketing, but it is definitely going to be a key factor in the success of mobile commerce. However, marketers need to realize that getting consumers to buy a product or service is not as important as providing a tailored experience.

Best Buy is letting consumers buy items such as a $1,900 Samsung television through their mobile device as part of a new commerce-enabled mobile campaign.

SAN DIEGO – A HauteLook executive at the Mobile Shopping Spring Summit said that marketers looking to delve into the mobile space should think mobile-first and constantly measure everything to better reach their target consumer.

H&M is driving consumers to its locations and letting them learn more about the latest fashion trends through a new targeted mobile advertising campaign.

Pinterest is taking over the mobile and online space with brands and retailers such as eBay, Amazon and Sephora adding “Pin It” buttons to their product pages, thus encouraging mcommerce and ecommerce sales.