Articles Tagged ‘Mobile Shopping Summit’


Office Depot exec: Differentiating across apps, mobile Web drives sales

October 20, 2015

RANCHO MIRAGE, CA – An Office Depot executive at the Mobile Shopping Summit 2015 reported that the brand initially offered uniform features across its mobile application and site, only to find that differentiating the platforms led to higher sales, as shoppers use them for different purposes.

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UpOut exec: User segmentation is key for event mobile-first sales

October 20, 2015

RANCHO MIRAGE, CA – An UpOut executive at the Mobile Shopping Summit 2015 stressed the importance of user segmentation for event marketers, especially as third-party applications attempt to catapult themselves up to the selling levels of behemoths such as StubHub and SeatGeek.

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Hudson’s Bay exec affirms massive shift from desktop to mobile

October 19, 2015

RANCHO MIRAGE, CA – A Hudson’s Bay Company digital executive at the Mobile Shopping Summit 2015 underscored the importance of the mass exodus to mobile Web in recent years and the need for retailers targeting affluent shoppers to provide optimized checkout experiences on mobile sites.

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Butter London proves gift-giving can be crowdsourced via mobile

October 19, 2015

RANCHO MIRAGE, CA – A butter London executive at the Mobile Shopping Summit 2015 claimed that the beauty marketer is driving sales by enabling customers to select a gift set, share it with friends via social media and collectively donate money to send the item to the recipient.

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Man on the Street: Retailers eye closing mobile conversion gap in 2016

October 19, 2015

RANCHO MIRAGE, CA – Executives at the Mobile Shopping Summit 2015 pointed to retail clients’ desire to put more support behind mobile commerce to close the conversion gap, enhance the customer experience and boost revenue in 2016.

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Correction: Gilt exec: Accessories and jewelry are heavy-hitting items on mobile

October 19, 2015

In her presentation, Cynthia Kleinbaum, director of loyalty marketing at Gilt Groupe, said that the retailer’s consumers do not have an issue purchasing a $20,000 Hermès on their mobile devices, not what was originally reported by Mobile Commerce Daily. We regret this error.

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Gilt exec: Accessories and jewelry are heavy-hitting items on mobile

October 16, 2015

RANCHO MIRAGE, CA – A Gilt executive at the Mobile Shopping Summit 2015 revealed that consumers have no problem purchasing items such as Hermès handbags on mobile, suggesting that accessories and jewelry are better suited to mcommerce than ready-to-wear apparel.

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Living Direct exec: 20pc of revenue stems from cross-device shopping

October 16, 2015

RANCHO MIRAGE, CA – A Living Direct executive at the Mobile Shopping Summit 2015 said that cross-device purchasing accounts for a significant portion of sales, meaning that mobile cannot be siloed because content must be optimized across all channels.

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Sephora exec: Beacons need more time to evolve

October 15, 2015

RANCHO MIRAGE, CA – A Sephora executive at the Mobile Shopping Summit 2015 said that while beacons open up significant opportunities for personalized in-store experiences, more time is needed to figure out the best engagement strategy and for Android’s play to develop.

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How Expedia fuels shopping journey sales via mobile marketing automation

October 15, 2015

RANCHO MIRAGE, CA – An Expedia executive at the Mobile Shopping Summit 2015 claimed that mobile marketing automation enables the brand to personalize push notifications, emails and in-application messages, enhancing the shopping journey and driving additional sales.

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