LITCHFIELD PARK, AZ – Talk this week at the Mobile Shopping Summit 2014 focused on combining the influence of mobile with in-store sales as brands and retailers become more heavily reliant on and comfortable with mobile technology.
Articles Tagged ‘Mobile Shopping Summit’
LITCHFIELD PARK, AZ – A Lenovo executive at the Mobile Shopping Fall Summit said that the brand is working around the fact that that it does not have physical stores with 5,053 location-based mobile search pages to increase traffic to consumer electronics retailers.
LITCHFIELD PARK, AZ – A Travelocity executive at the Mobile Shopping Fall Summit said that all of a traveler’s post-purchase behavior has shifted over to mobile devices as consumers rely on their smartphones and tablets as part of the travel experience.
LITCHFIELD PARK, AZ –A Twitter executive at the Mobile Shopping Fall Summit dished about the social giant’s first stab at mobile commerce with Starbucks as one of the initial retailers using a tweet-to-buy program that integrates tightly with the coffee chain’s popular mobile loyalty program.
SAN DIEGO – A HauteLook executive at the Mobile Shopping Spring Summit said that marketers looking to delve into the mobile space should think mobile-first and constantly measure everything to better reach their target consumer.
SAN DIEGO – A DSW executive keynoting the Mobile Shopping Spring Summit said that social and mobile mediums help the company better target its users and create more personalized, relevant and engaging experiences.
NEW YORK – A PayPal executive at the Mobile Shopping Fall conference said that it is no longer good enough to just build a mobile site. There needs to be a simple and safe checkout that will help drive conversion and adoption.
SAN FRANCISCO – A Petco executive at the Mobile Shopping Summit offered best practice regarding what companies should do in the mobile space once their mobile site and apps are up and running.
SAN FRANCISCO – A Forrester analyst at Mobile Shopping Summit said that both applications and the mobile Web are key for retailers and brands. However, a single application does not make a mobile strategy.
SAN FRANCISCO – An executive from The Sportsman’s Guide who spoke at the Mobile Shopping Summit stressed the importance of incorporating YouTube, Facebook, Twitter and other social functionality into a mobile app.