SAN DIEGO – A HauteLook executive at the Mobile Shopping Spring Summit said that marketers looking to delve into the mobile space should think mobile-first and constantly measure everything to better reach their target consumer.
SAN DIEGO – A DSW executive keynoting the Mobile Shopping Spring Summit said that social and mobile mediums help the company better target its users and create more personalized, relevant and engaging experiences.
NEW YORK – A PayPal executive at the Mobile Shopping Fall conference said that it is no longer good enough to just build a mobile site. There needs to be a simple and safe checkout that will help drive conversion and adoption.
SAN FRANCISCO – A Petco executive at the Mobile Shopping Summit offered best practice regarding what companies should do in the mobile space once their mobile site and apps are up and running.
SAN FRANCISCO – A Forrester analyst at Mobile Shopping Summit said that both applications and the mobile Web are key for retailers and brands. However, a single application does not make a mobile strategy.
SAN FRANCISCO – An executive from The Sportsman’s Guide who spoke at the Mobile Shopping Summit stressed the importance of incorporating YouTube, Facebook, Twitter and other social functionality into a mobile app.
NEW YORK – Executives from Genesco’s Journeys and CBS Mobile agreed that retailers and merchants must integrate mobile across all sales channels to unify the shopping experience.
NEW YORK – A Kenneth Cole executive said that, especially with the rise of HTML5, his company’s focus is on the mobile Web and that an app does not make sense for a brand retailer’s business.
NEW YORK – A Walgreens executive said mobile payments will be another piece of the mobile puzzle as the space continues to mature.
NEW YORK – A Cars.com executive at the Mobile Shopping Summit said that 58 percent of its mobile shoppers plan to buy a car in 90 days.
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June 19, 2013