Articles Tagged ‘Mobile Shopping Summit’


Mobile in-store experiences are boosting sales

October 9, 2014

LITCHFIELD PARK, AZ – Talk this week at the Mobile Shopping Summit 2014 focused on combining the influence of mobile with in-store sales as brands and retailers become more heavily reliant on and comfortable with mobile technology.

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How Lenovo leverages mobile search to drive in-store sales

October 31, 2013

LITCHFIELD PARK, AZ – A Lenovo executive at the Mobile Shopping Fall Summit said that the brand is working around the fact that that it does not have physical stores with 5,053 location-based mobile search pages to increase traffic to consumer electronics retailers.

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Travelocity exec: Travel takes on mobile-exclusive focus post-purchase

October 30, 2013

LITCHFIELD PARK, AZ – A Travelocity executive at the Mobile Shopping Fall Summit said that all of a traveler’s post-purchase behavior has shifted over to mobile devices as consumers rely on their smartphones and tablets as part of the travel experience.

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Starbucks leads the charge for Twitter-enabled mobile commerce

October 29, 2013

LITCHFIELD PARK, AZ –A Twitter executive at the Mobile Shopping Fall Summit dished about the social giant’s first stab at mobile commerce with Starbucks as one of the initial retailers using a tweet-to-buy program that integrates tightly with the coffee chain’s popular mobile loyalty program.

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HauteLook exec: Building native apps is hard

April 25, 2012

SAN DIEGO – A HauteLook executive at the Mobile Shopping Spring Summit said that marketers looking to delve into the mobile space should think mobile-first and constantly measure everything to better reach their target consumer.

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DSW exec: Relevance, recovery and relationships critical aspects to mobile, social success

April 24, 2012

SAN DIEGO – A DSW executive keynoting the Mobile Shopping Spring Summit said that social and mobile mediums help the company better target its users and create more personalized, relevant and engaging experiences.

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PayPal exec: 60pc of mobile shoppers use device in-store

October 18, 2011

NEW YORK – A PayPal executive at the Mobile Shopping Fall conference said that it is no longer good enough to just build a mobile site. There needs to be a simple and safe checkout that will help drive conversion and adoption.

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Petco exec: Use mobile to build two-way communication

May 2, 2011

SAN FRANCISCO – A Petco executive at the Mobile Shopping Summit offered best practice regarding what companies should do in the mobile space once their mobile site and apps are up and running.

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A single app does not make a mobile strategy: Forrester

April 29, 2011

SAN FRANCISCO – A Forrester analyst at Mobile Shopping Summit said that both applications and the mobile Web are key for retailers and brands. However, a single application does not make a mobile strategy.

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Incorporate YouTube, Facebook, Twitter into mobile properties: exec

April 28, 2011

SAN FRANCISCO – An executive from The Sportsman’s Guide who spoke at the Mobile Shopping Summit stressed the importance of incorporating YouTube, Facebook, Twitter and other social functionality into a mobile app.

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