PALM SPRINGS, CA – Executives at the Mobile Shopping Summit 2016 revealed that retailers are investing more in mobile-first strategies after conversion rates on mobile are increasing.
Articles Tagged ‘Mobile Shopping Summit’
PALM SPRINGS, CA – A Crate & Barrel executive at the Mobile Shopping Summit 2016 discussed the home décor brand’s mobile and digital solutions it uses to make it simpler for consumers to make a purchase decision.
PALM SPRINGS, CA – A Zappos executive during the Mobile Shopping Summit 2016 explicated that while mobile micromoments are fleeting, retailers need to fine-tune every inch of the customer journey to make these moments impactful.
RANCHO MIRAGE, CA – An Office Depot executive at the Mobile Shopping Summit 2015 reported that the brand initially offered uniform features across its mobile application and site, only to find that differentiating the platforms led to higher sales, as shoppers use them for different purposes.
RANCHO MIRAGE, CA – An UpOut executive at the Mobile Shopping Summit 2015 stressed the importance of user segmentation for event marketers, especially as third-party applications attempt to catapult themselves up to the selling levels of behemoths such as StubHub and SeatGeek.
RANCHO MIRAGE, CA – A Hudson’s Bay Company digital executive at the Mobile Shopping Summit 2015 underscored the importance of the mass exodus to mobile Web in recent years and the need for retailers targeting affluent shoppers to provide optimized checkout experiences on mobile sites.
RANCHO MIRAGE, CA – A butter London executive at the Mobile Shopping Summit 2015 claimed that the beauty marketer is driving sales by enabling customers to select a gift set, share it with friends via social media and collectively donate money to send the item to the recipient.
RANCHO MIRAGE, CA – Executives at the Mobile Shopping Summit 2015 pointed to retail clients’ desire to put more support behind mobile commerce to close the conversion gap, enhance the customer experience and boost revenue in 2016.
In her presentation, Cynthia Kleinbaum, director of loyalty marketing at Gilt Groupe, said that the retailer’s consumers do not have an issue purchasing a $20,000 Hermès on their mobile devices, not what was originally reported by Mobile Commerce Daily. We regret this error.
RANCHO MIRAGE, CA – A Gilt executive at the Mobile Shopping Summit 2015 revealed that consumers have no problem purchasing items such as Hermès handbags on mobile, suggesting that accessories and jewelry are better suited to mcommerce than ready-to-wear apparel.