NEW YORK – Executives from Panera Bread and Westfield Group claimed at CXNYC 2015 that mobile has a critical role in driving the future of commerce at shopping centers and restaurant locations, thanks to disruptive innovations and the growing use of technology such as beacons.
Articles Tagged ‘mobile shopping’
NEW YORK – Executives from QVC revealed at CXNYC 2015 that developing mobile-first, second-screen experiences to complement live broadcasts is an optimal way for the home shopping network to increase customer engagement, and consequently, conversion rates.
A new iOS-based application, The WantList, mimics the visual interface of dating apps by asking shopping enthusiasts to make a match by swiping left or right on selected clothing items.
NEW YORK – The CEO of Boxed Wholesale, speaking at the Global Mobile Internet Conference New York 2015, explained that his company would not have succeeded if not for mobile, where shopping behavior is not as rigid as on desktop.
Multichannel retailer Lands’ End is showcasing how curated content on mobile microsites can boost shopping frequency by teaming up with its first guest editor, Zanna Roberts Rassi.
Online art distributor overstockArt.com is enabling users of its revamped iOS applications to virtually decorate their walls, develop personalized art galleries and transform favorite photographs into masterpieces.
In potentially significant news for mcommerce and Google, the search giant is reportedly preparing to add buy buttons to sponsored search results on smartphones, a move that could create a new mobile shopping experience while helping drive up cost-per-click rates.
Mobile’s influence on bricks-and-mortar sales rose to 28 percent in 2014, up from 19 percent the prior year, but the divide is growing between the digital functionality retailers provide and the experience consumers want, with mobile particularly affected, according to a new report from Deloitte.
In reflection of the growing excitement around mobile shopping and applications, a bevy of fashion labels and investors have embraced Spring, an app offering a highly curated experience targeting younger shoppers as well as many brand-friendly tools.
While mobile holiday shopping was bigger than ever this year, a recent survey shows that 96 percent of those questioned plan to use their mobile devices to find better retail bargains in 2015.