LAS VEGAS – A Target executive at the CTIA 2013: Mobile Marketplace conference said that data and personalization will be key drivers in bolstering the mobile shopping experience across a variety of platforms.
Gilt Groupe has unveiled its redesigned Android application with improved image quality, faster speed and new checkout functionality.
Kate Spade’s Saturday brand is elevating its mobile commerce efforts with a new optimized site that lets fashion-savvy consumers shop the latest trends.
David’s Bridal is letting brides plan for their big day and engage with their bridal party through a new mobile initiative.
Vitacost has rolled out a tablet-optimized site as part of the company’s ongoing push to create a streamlined and seamless mobile shopping experience.
SAN FRANCISCO – A Walmart executive at the ad:tech 2013 conference said that mobile helps build loyalty between the company and its customers and opens an array of opportunities to deliver a unique shopping experience.
Dean & Deluca is encouraging consumers to discover a new way to shop with a new iPhone application that lets them browse and buy a selection of artisanal and gourmet food.
Mobile coupons are disrupting the traditional print circular method of distribution as more marketers and retailers are incorporating them into their strategy to build loyalty, drive in-store traffic and possibly combat showrooming.
7-Eleven is reaching out to the public to help in the future expansion and development of its recently released mobile application.
Ralph Lauren is encouraging sales of its childrenswear line through a new mobile commerce advertising campaign.
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May 25, 2013