While Black Friday has been traditionally one of the biggest, if not the biggest, shopping days for retailers, this year saw online retailers overshadow bricks-and-mortar stores in terms of revenue growth.
Articles Tagged ‘mobile shopping’
Black Friday is on its way and while the hectic store floors remain the same, one way this year will be different is in the number of people using mobile as a shopping companion.
Hair color manufacturer Clairol is leveraging mobile technology to bring CPG brands closer to the consumer by allowing users to virtually try on hair colors before purchasing.
While mobile is undoubtedly gaining in popularity as a commerce option, retailers still need to work harder to take full advantage of the channel’s opportunity as a new study shows smartphone orders average 35 dollars less than desktop orders.
Staples is attempting make mobile commerce easily accessible from any device thanks its integration of IBM’s Watson technology to introduce fast, easy ordering of office supplies from a variety of devices.
Predictions for this upcoming holiday shopping season bode well for those invested in the success of the mobile platform as technology rapidly transforms the shopping experience, according to a new report released by PayPal.
Home shopping innovator QVC is continuing its growth into multiplatform retailing with the debut of a channel and accompanying ecommerce platform dedicated to beauty products.
Walmart will be scaling back the opening of new stores to focus on improving its mobile and online commerce channels, following many other big retailers after the industry as a whole saw a surge in mobile shopping and digital continues to dominate.
Drizly, the on-demand alcohol purchasing application, is setting itself apart from competitors through its new marketplace feature, which puts all of its products in one unified page on the mobile application and creates a more seamless way for customers to buy drinks.
Mobile commerce is now a global phenomenon, says a new report from the Interactive Advertising Bureau, with 80 percent of customers from around the world saying they are satisfied with their smartphone shopping options.