As the debate between the conversion potential of mobile Web sites versus applications continues, a new report by Criteo revealed that retailers with sophisticated app presences saw up to 54 percent of their transactions generated in-app, up seven percent from last year.
Articles Tagged ‘mobile shopping’
Pointing to the correlation between conducting research on a mobile device and receiving product inspiration from a brand, a recent study from Google found that 92 percent of consumers who did research on their smartphones also made a purchase within the same day.
Apparel retailers typically bet heavily on women’s magazines to drive inspiration heading into the fall and are overlooking the opportunity on mobile, where consumers are spending six hours every week looking at fashion, according to a new survey from GPShopper.
Sephora is bookending its recent sales-driving initiatives with two new mobile-first platforms, which enable consumers to use a fill-in-the-blank model to discover their ideal beauty product and leverage a Tinder-like interface to purchase items featured in favorite looks.
Approximately 42 percent of parents with children heading off to college for the first time plan to do 25 percent of their shopping on mobile, significantly outpacing parents of younger children, according to a new report from Rubicon Project.
NEW YORK – A Blingby executive at Intersect Fashion New York said consumers on mobile are looking for a holistic experience that goes beyond just making a purchase.
A new segment of shopper is emerging who uses mobile devices more frequently and represents the greatest opportunity to increase revenue via a focused mobile in-store strategy, according to a new report from DMI.
Under Armour is bulking up on mobile by adding a shopping application to the brand’s array of fitness titles, providing more than 170 million users with a personalized experience based on their workout history.
Best Buy ramped up sales of classic horror films by celebrating Friday the 13th on Twitter, pairing the social media platform’s polling feature with a mobilized curated film list for easy purchase.
British retailer Missguided is focusing on a Tinder-like swiping experience for its new mcommerce application, a strategy that could become more popular as the image-focused feature fits well for younger shoppers.