A survey of 100,000 online shoppers by Bizrate Insights shows that, despite gains made in the mobile user experience, consumers are still frustrated by the need to pinch and zoom, slow load times and inconsistent product availability, suggesting retailers still have a ways to go when it comes to building better mobile sites and applications.
Articles Tagged ‘mobile shopping’
Apparel retailer Express is relying on artfully curated Instagram posts to inspire last-minute holiday shoppers to click the link in its account bio and peruse mobile-optimized gift guides for men and women.
Mobile is the dominant shopping trend at Walmart so far this holiday season, accounting for 70 percent of online traffic and nearly half of online orders since Thanksgiving.
While a slew of retailers are rolling out mobile-only promotions ahead of major shopping days, the key to driving sales lies in leveraging smartphones as an in-store shopping companion with which customers can conduct product research and comparisons.
Moms are embracing mobile, with 64 percent having completed a purchase on their smartphones in the past month, up from 48 percent last year, according to a new report from BabyCenter.
British department store chain House of Fraser is ramping up the mobile shopping experience by updating its iOS applications to include scan-to-explore features such as 3D product reviews, videos, music, shoppable lookbooks and recipes.
Apparel retailer Express is transforming its mobile application into a shopping companion that merges social media, loyalty, payments and geotargeting into a singular location as it gears up to maximize sales during the upcoming holiday season.
Holiday sales are expected to grow more slowly overall this year even as mobile’s influence continues to gain, meaning that retailers with the strongest smartphone strategies could be the season’s biggest winners.
Kohl’s is introducing store mode in its mobile application so shoppers can more easily search inventory and locate in-store deals as the department store integrates with Apple Pay and Visa Checkout, underscoring the effectiveness of omnichannel approaches in driving sales.
Sally Hansen is aiming to ramp up mobile sales by introducing the ManiMatch application, which allows beauty enthusiasts to use a scanning feature to try on more than 200 nail polish shades before receiving personalized color suggestions and the option to purchase their favorites.