Articles Tagged ‘mobile shopping’


Panera exec: Personalization, loyalty paramount to new mobile initiatives

June 18, 2015

NEW YORK – Executives from Panera Bread and Westfield Group claimed at CXNYC 2015 that mobile has a critical role in driving the future of commerce at shopping centers and restaurant locations, thanks to disruptive innovations and the growing use of technology such as beacons.

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QVC execs: Second-screen experiences drive engagement, conversion rates

June 17, 2015

NEW YORK – Executives from QVC revealed at CXNYC 2015 that developing mobile-first, second-screen experiences to complement live broadcasts is an optimal way for the home shopping network to increase customer engagement, and consequently, conversion rates.

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The WantList asks shopping enthusiasts to swipe left or right

June 15, 2015

A new iOS-based application, The WantList, mimics the visual interface of dating apps by asking shopping enthusiasts to make a match by swiping left or right on selected clothing items.

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Boxed Wholesale CEO says mobile made brand’s success possible

June 12, 2015

NEW YORK – The CEO of Boxed Wholesale, speaking at the Global Mobile Internet Conference New York 2015, explained that his company would not have succeeded if not for mobile, where shopping behavior is not as rigid as on desktop.

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Lands’ End showcases curated content’s power in mobile shopping

June 3, 2015

Multichannel retailer Lands’ End is showcasing how curated content on mobile microsites can boost shopping frequency by teaming up with its first guest editor, Zanna Roberts Rassi.

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OverstockArt.com’s revamped iOS app drives sales with virtual decorating tool

June 3, 2015

Online art distributor overstockArt.com is enabling users of its revamped iOS applications to virtually decorate their walls, develop personalized art galleries and transform favorite photographs into masterpieces.

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Can Google change mobile shopping behavior with a buy button?

May 19, 2015

In potentially significant news for mcommerce and Google, the search giant is reportedly preparing to add buy buttons to sponsored search results on smartphones, a move that could create a new mobile shopping experience while helping drive up cost-per-click rates.

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Distinction between online, offline blurs for shoppers, but not retailers: report

May 14, 2015

Mobile’s influence on bricks-and-mortar sales rose to 28 percent in 2014, up from 19 percent the prior year, but the divide is growing between the digital functionality retailers provide and the experience consumers want, with mobile particularly affected, according to a new report from Deloitte.

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Spring shopping app attracts fashion brands and investors

April 17, 2015

In reflection of the growing excitement around mobile shopping and applications, a bevy of fashion labels and investors have embraced Spring, an app offering a highly curated experience targeting younger shoppers as well as many brand-friendly tools.

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96pc of consumers will search for mobile coupons in 2015: report

December 31, 2014

While mobile holiday shopping was bigger than ever this year, a recent survey shows that 96 percent of those questioned plan to use their mobile devices to find better retail bargains in 2015.

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