Articles Tagged ‘mobile shopping’


Cole Haan laces up Apple Pay, tying in shoppable Instagram content

August 28, 2015

Cole Haan is one of the premier lifestyle brands tapping a new in-application feature that enables users to browse Instagram content and purchase items directly within the app via Apple Pay, underscoring the need for shoppable social newsfeeds.

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People StyleWatch gets mobile makeover with scan-to-shop content

August 20, 2015

The September issue of People StyleWatch is getting a mobile makeover thanks to augmented reality application Blippar, enabling readers to scan merchandise to instantly shop the items and receive additional fashion tips and music playlists on their smartphones.

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QVC’s acquisition of Zulily points to consolidation of mobile flash sales

August 18, 2015

QVC’s acquisition of ecommerce retailer Zulily points to the shopping network’s desire to ramp up its mobile offerings to millennial moms and proves that mobile-optimized flash sale sites are increasingly retreating under the umbrella of larger brands.

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Target sees 60pc repeat use for mobile-enabled store pickup

August 17, 2015

Target is bringing its partnership with Curbside, a shopping platform, to consumers in the New York and New Jersey regions after a successful West Coast test, enabling customers to purchase items from their smartphones and have them waiting for pick-up at a nearby store.

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Shoes.com unboxes visual search for snap-to-shop instant gratification

August 14, 2015

Shoes.com is partnering with visual search company Slyce to allow mobile site visitors to take a photo of any footwear on the street or in print ads to shop closely matching products from its inventory, highlighting the cachet of snap-to-shop functions.

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Minyard Sun Fresh Market adds mobile circulars, coupons to shoppers’ carts

August 3, 2015

Minyard Sun Fresh Market is tapping a mobile shopper engagement platform to roll out digital weekly circulars, personalized deals, product information and rewards to customers’ smartphones to ramp up the in-store experience.

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IKEA builds in-store shopping companion with redesigned app

July 22, 2015

IKEA Canada is extending the shopping experience with an in-store companion application to help consumers create lists, check off collected items and find product locations from their mobile devices.

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How Google’s buy button, voice search could make retail sales skyrocket

July 16, 2015

NEW YORK – Executives at Google’s Retail Leadership Summit 2015 discussed the company’s initiatives for building a more frictionless smartphone shopping experience, including rolling out mobile voice search for shopping and a buy button implemented within advertisements.

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Virgin Hotels turns mobile into shoppable Gap closet for guests

July 13, 2015

Virgin Hotels Chicago is tapping Gap Inc.’s Reserve In Store capability to enable guests to shop via its mobile application or site and have their new wardrobe delivered to their hotel rooms, in a reflection of how mobile-enabled delivery continues to open up new opportunities for marketers.

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Peapod’s redesigned app pushes more grocery shoppers toward mobile

July 10, 2015

With Peapod seeing nearly one-third of its orders take place exclusively on smartphones or tablets, the online grocer has redesigned its mobile experience and set its sights on grabbing an even bigger share of wallet from the on-the-go shopper.

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