TGI Fridays is making social media into a shoppable platform with a new campaign to let consumers order an appetizer through Twitter by tweeting a football emoji to the brand.
Articles Tagged ‘mobile shopping’
What do a subway platform, doctor’s waiting room and a lame party have in common? They are all places you are likely to find me shopping on my smartphone.
NEW YORK – Customers who search for products on mobile are 57 percent more likely to visit a store and 51 percent more likely to make a purchase, suggesting that understanding mobile shopping and search behavior is more important than ever, according to an ecommerce executive.
Sears is bridging the gap between online and offline with a new order online, pickup in-store promotion for last-minute holiday shoppers.
While Black Friday has been traditionally one of the biggest, if not the biggest, shopping days for retailers, this year saw online retailers overshadow bricks-and-mortar stores in terms of revenue growth.
Black Friday is on its way and while the hectic store floors remain the same, one way this year will be different is in the number of people using mobile as a shopping companion.
Hair color manufacturer Clairol is leveraging mobile technology to bring CPG brands closer to the consumer by allowing users to virtually try on hair colors before purchasing.
While mobile is undoubtedly gaining in popularity as a commerce option, retailers still need to work harder to take full advantage of the channel’s opportunity as a new study shows smartphone orders average 35 dollars less than desktop orders.
Staples is attempting make mobile commerce easily accessible from any device thanks its integration of IBM’s Watson technology to introduce fast, easy ordering of office supplies from a variety of devices.
Predictions for this upcoming holiday shopping season bode well for those invested in the success of the mobile platform as technology rapidly transforms the shopping experience, according to a new report released by PayPal.