While a slew of retailers are rolling out mobile-only promotions ahead of major shopping days, the key to driving sales lies in leveraging smartphones as an in-store shopping companion with which customers can conduct product research and comparisons.
Articles Tagged ‘mobile shopping’
Moms are embracing mobile, with 64 percent having completed a purchase on their smartphones in the past month, up from 48 percent last year, according to a new report from BabyCenter.
British department store chain House of Fraser is ramping up the mobile shopping experience by updating its iOS applications to include scan-to-explore features such as 3D product reviews, videos, music, shoppable lookbooks and recipes.
Apparel retailer Express is transforming its mobile application into a shopping companion that merges social media, loyalty, payments and geotargeting into a singular location as it gears up to maximize sales during the upcoming holiday season.
Holiday sales are expected to grow more slowly overall this year even as mobile’s influence continues to gain, meaning that retailers with the strongest smartphone strategies could be the season’s biggest winners.
Kohl’s is introducing store mode in its mobile application so shoppers can more easily search inventory and locate in-store deals as the department store integrates with Apple Pay and Visa Checkout, underscoring the effectiveness of omnichannel approaches in driving sales.
Sally Hansen is aiming to ramp up mobile sales by introducing the ManiMatch application, which allows beauty enthusiasts to use a scanning feature to try on more than 200 nail polish shades before receiving personalized color suggestions and the option to purchase their favorites.
Athletic footwear retailer Champs Sports is tiptoeing into mobile for the first time with the rollout of a new application that enables sports fans to keep track of new sneaker releases, purchase items on their smartphones and sign up for the retailer’s loyalty program.
One of the biggest advances in mobile retailing during the upcoming holiday shopping season compared with last year could be the more sophisticated use of real-time location-based marketing.
Mobile application shopkick has doubled its users in the past year to a whopping 15 million, partially due to the shopping companion’s wide-scale deployment of beacons in major retail stores, which focus on offering consumers rewards rather than banal product information.