An IgnitionOne executive speaking during a Mobile Commerce Daily webinar yesterday said that retailers are quickly moving budget into mobile search as they begin to understand that customer behavior is different in mobile than on PCs.
Articles Tagged ‘mobile search’
Google’s recent announcement that it is making significant changes to AdWords shook up the online marketing industry.
Mobile searches related to restaurants are more locally driven and more urgent than for categories such as travel and auto, with a conversion rate of nearly 90 percent, according to a new report from xAd and Telmetrics.
Domain issuer ICANN’s controversial decision to allow applications for suffixes based on brands and categories has already stirred the pot and caused major concern across organizations and marketers.
Last year, more than 50 percent of all local searches were conducted from a mobile device. More than one out of every two searches that have local intent were made on a mobile device.
Not only does voice-activated search unencumber users from crowded screens, but it disintermediates information from the process of retrieving it, thus providing better search results.
More searches are being made from mobile devices, more purchases are being made on the go, and more people are sharing their location to get good deals.
Whatever decisions you are wrestling with for your mobile campaign, it is helpful to take a step back and make sure you have covered the basics of mobile navigation and site search.
‘Tis the season to be shopping – mobile shopping, that is. Here is a compilation of mcommerce-related stats that are meant to shine light on how consumers will be using their mobile devices this holiday season.
Google projects that 44 percent of total searches for last-minute gifts and store locator terms will take place via mobile devices this coming holiday season.