Articles Tagged ‘mobile search’


Pay per call and mobile search are the future of mobile commerce

April 18, 2014

Mobile commerce is rapidly taking share from desktop-based ecommerce. As a result, mobile search will eclipse desktop search, with profound implications for mobile marketers by this time next year.

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Zatarain’s is first CPG brand to leverage beacons in-store – Mobile Marketer

April 2, 2014

Mobile Marketer today – Zatarain’s is first CPG brand to leverage beacons in-store; Comedy Central debuts first fully-programmed mobile app.

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22pc of retail mobile sites miss the mark on SEO: report

November 22, 2013

While Amazon, Staples and Walmart are getting mobile redirects from search results right, others are not and risk being downgraded in Google search results, according to a new study from Pure Oxygen Labs.

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How to conduct mobile keyword research

October 7, 2013

Google recently removed the ability to use its keyword tool to get mobile keyword search volume estimates. While this makes things trickier, it does not make it impossible to get mobile keyword data.

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Everything a marketer needs to know about mobile search

August 26, 2013

Mastering mobile search can seem like a daunting challenge at times, even for brands with the most established online presence. This is especially the case when mobile is a large part of your customer’s digital lifestyle.

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Increasing stickiness on the mobile site with the search box

July 29, 2013

The smartest way to ensure that shoppers stick around on your mobile site is to expand the role of search in the user experience.

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4 reasons to stop calling tablets mobile devices

May 24, 2013

It might be hard to believe, but tablets are not mobile devices and here are four reasons why.

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IgnitionOne exec: Retailers are quickly moving budget into mobile search

April 25, 2013

An IgnitionOne executive speaking during a Mobile Commerce Daily webinar yesterday said that retailers are quickly moving budget into mobile search as they begin to understand that customer behavior is different in mobile than on PCs.

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Google lumping together desktop and mobile ads: Good or bad?

March 19, 2013

Google’s recent announcement that it is making significant changes to AdWords shook up the online marketing industry.

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64pc of smartphone restaurant searchers convert within an hour: report

October 4, 2012

Mobile searches related to restaurants are more locally driven and more urgent than for categories such as travel and auto, with a conversion rate of nearly 90 percent, according to a new report from xAd and Telmetrics.

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