Retailers are missing out on significant revenue opportunities by failing to personalize consumers’ shopping experiences, thanks to the lack of adaptive pages, product recommendations and search functionalities on their mobile sites, according to a Retail Systems Research report.
Articles Tagged ‘mobile search’
Mobile Minutes: Mobile search; Apple removes apps; Hyper-contextual advertising; Four mobile winnersOctober 12, 2015
Today in mobile marketing – Mobile search tops at Google; Apple removes some apps from online store over security concerns; The arms race is on to power hyper-contextual, holistic mobile advertising; Spin Cycle: 4 brands driving mobile marketing results.
Move Inc.’s realtor.com is angling for mobile search to become an integral sales aid as it rolls out the Express Home Search app, which enables users to scout potential properties by using 3D maps, school search and a streamlined interface.
Urban Outfitters is going beyond the standard millennial retailer’s digital commerce offerings by collaborating with mobile visual search company Slyce to enable customers to snap photos of desired items with their smartphones and find similar products within its inventory.
DoSomething.org is leveraging mobile search to highlight social causes important to young consumers by accepting a 10 cent donation from Yahoo for every eligible search performed on a mobile browser throughout October.
NEW YORK – A HotelTonight executive at the Mobile Marketing Association’s SM2 Innovation Summit 2015 claimed that mobile search is imperative for the hospitality brand, and will continue its upward trajectory as paid search, application store optimization and app indexing take off.
Shoes.com is partnering with visual search company Slyce to allow mobile site visitors to take a photo of any footwear on the street or in print ads to shop closely matching products from its inventory, highlighting the cachet of snap-to-shop functions.
A JCPenney executive discusses how the retailer’s new native image recognition feature in its mobile application is a bid to streamline the research stage of the shopping process, an imperative tactic considering the amount of inventory available.
In potentially significant news for mcommerce and Google, the search giant is reportedly preparing to add buy buttons to sponsored search results on smartphones, a move that could create a new mobile shopping experience while helping drive up cost-per-click rates.
JCPenney is bolstering its mobile strategy by teaming up with visual product search platform Slyce, following in the footsteps of Amazon, Macy’s and other retailers who are leveraging image recognition to enable customers to snap photos and view similar items.