Harnessing mobile trends, technology and tips from industry giants
January 27, 2012More searches are being made from mobile devices, more purchases are being made on the go, and more people are sharing their location to get good deals.
More searches are being made from mobile devices, more purchases are being made on the go, and more people are sharing their location to get good deals.
Whatever decisions you are wrestling with for your mobile campaign, it is helpful to take a step back and make sure you have covered the basics of mobile navigation and site search.
‘Tis the season to be shopping – mobile shopping, that is. Here is a compilation of mcommerce-related stats that are meant to shine light on how consumers will be using their mobile devices this holiday season.
Google projects that 44 percent of total searches for last-minute gifts and store locator terms will take place via mobile devices this coming holiday season.
Mobile search is surging, but the ability to get your product seen has never been more challenging.
Consumers are becoming more dependent on using their smartphones as shopping tools, giving brands and retailers an unprecedented opportunity in terms of ramping up their mobile search efforts to drive more sales.
Local business search company thomsonlocal.com has launched an application for Google’s Android.
AT&T has updated its Yellow Pages application for Apple’s iPhone to include local deals from merchants and enhanced search capabilities.
Retailers that were late to the game in terms of launching commerce-enabled mobile Web sites are now faced with the added challenge of leapfrogging over competitors in 2011 with advanced features and functionality.
Google CEO Eric Schmidt’s incendiary statement that near field communication-enabled Android smartphones would be positioned to replace credit cards has sent shockwaves through the mobile commerce ecosystem.