Articles Tagged ‘mobile search’


Can Google change mobile shopping behavior with a buy button?

May 19, 2015

In potentially significant news for mcommerce and Google, the search giant is reportedly preparing to add buy buttons to sponsored search results on smartphones, a move that could create a new mobile shopping experience while helping drive up cost-per-click rates.

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JCPenney embraces on-the-spot purchasing capability of visual mobile search

April 1, 2015

JCPenney is bolstering its mobile strategy by teaming up with visual product search platform Slyce, following in the footsteps of Amazon, Macy’s and other retailers who are leveraging image recognition to enable customers to snap photos and view similar items.

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Mobile devices top online searches for local products: report

March 16, 2015

Consumers are increasingly turning to mobile devices over desktop when searching for information for local services and products, with 60 percent turning to smartphones and tablets for initial research, proving that brands must leverage geo-targeted advertisements to ramp up mcommerce, according to a report from the Local Search Association.

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EBay Classifieds bumps up search experience for mobile, tablet users

March 11, 2015

EBay Classifieds is teaming up with search advertising network adMarketplace to augment the search experience for mobile and tablet users as the site experiences an influx of visitors from mobile platforms.

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Hostelworld’s new iPad app reflects shift from hybrid to native

August 11, 2014

Budget travel site Hostelworld has released a new native application for the iPad which recognizes the importance that mobile plays for its customers in extending booking to tablets.

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Two Tap’s universal shopping cart volume jumps as retailers, publishers sign on

August 7, 2014

Two Tap is helping publishers and retailers increase sales conversions for mobile and traditional online purchases via what purports to be the first checkout solution allowing consumers to buy any product from any retailer on any mobile app or Web site using a universal shopping cart.

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Pay per call and mobile search are the future of mobile commerce

April 18, 2014

Mobile commerce is rapidly taking share from desktop-based ecommerce. As a result, mobile search will eclipse desktop search, with profound implications for mobile marketers by this time next year.

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Zatarain’s is first CPG brand to leverage beacons in-store – Mobile Marketer

April 2, 2014

Mobile Marketer today – Zatarain’s is first CPG brand to leverage beacons in-store; Comedy Central debuts first fully-programmed mobile app.

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22pc of retail mobile sites miss the mark on SEO: report

November 22, 2013

While Amazon, Staples and Walmart are getting mobile redirects from search results right, others are not and risk being downgraded in Google search results, according to a new study from Pure Oxygen Labs.

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How to conduct mobile keyword research

October 7, 2013

Google recently removed the ability to use its keyword tool to get mobile keyword search volume estimates. While this makes things trickier, it does not make it impossible to get mobile keyword data.

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