Target has launched a nationwide mobile couponing initiative that lets consumers redeem discount offers by scanning a 2D bar code at the point of sale.

News Corp.’s Clear Channel Radio and General Electric have both debuted mobile-optimized online storefronts to expand their respective footprints and drive revenue.

Mobile Commerce Daily interviewed Paul Zaengle, senior director of ecommerce at Columbia Sportswear, regarding the company’s mobile strategy in terms of commerce.

The mobile retail market will exceed $12 billion by 2014 due to one-to-one marketing and smartphone adoption, Juniper Research reports.

AreYouInterested.com’s iPhone application has been downloaded more than 100,000 times and thousands of dollars worth of virtual gifts are being bought daily, per a company executive.

Electra Bicycle Co. LLC has launched an application for Apple’s iPhone to engage consumers and drive bike sales.

Contactless mobile payments mean a faster checkout resulting in more revenue from increased throughput and the loyalty of customers who prefer contactless to make purchases.

EBay and Amazon account for 70 percent of the mobile commerce market, according to a panel at Mobile Marketing Day 2010.

NEW YORK - Footwear retailer Steve Madden is pursuing a multichannel strategy with a mobile experience that will lockstep with its PC Web experience.

New York City’s online grocer FreshDirect has made its debut into the mobile commerce arena with the launch of an iPhone application that lets users shop the store’s inventory on the go.