Virgin America is using mobile social network Loopt Star to spice up the deals for its new service from California to Cancun and Los Cabos, Mexico.

TD Bank is streamlining its customer service operations via mobile applications for Apple’s iPhone and Google’s Android-powered devices.

Swanson Health Products has opened up a new sales channel with the launch of a mobile Web site that lets consumers buy affordable vitamins and health food products right from their mobile devices.

Intuit has partnered with Mophie to help small businesses get everything they need in one package to start processing credit cards via Apple’s iPhone.

Retailer OfficeMax has rolled out an iPhone application to enhance benefits for its MaxPerks Loyalty members and improve the shopping experience for consumers.

American Eagle Outfitters is taking advantage of various mobile channels to enhance its consumer engagement efforts, ultimately leading to increased sales.

The first annual Adobe Scene7 Mobile Commerce Survey details leading businesses’ strategies for leveraging the emerging mobile channel over the coming year.

Retail giant Macy’s is partnering with shopkick to enhance its overall mobile strategy, with the goal of inspiring consumer loyalty and driving foot traffic in-store.

CheckPoints, a mobile startup in the location-based retail category, closed a $1 million Series A financing round from the cofounders, brothers Mark and Todd DiPaola.

AT&T and Verizon’s potential partnership for a mobile payments service is an opportunity to expand mobile commerce.