NEW YORK – A Printemps Haussmann executive at the National Retail Federation conference said boosting customer loyalty through interactive promotions management has helped the Parisian department store build its database.

Retailers should be incorporating SMS into the their mobile commerce sites this holiday season to let consumers share, sign up for mobile loyalty programs and to remind users of abandoned shopping carts, according to industry experts.

Online retailer BuyCostumes.com is getting into the spirit of Halloween by letting consumers buy costumes via a mobile version of its desktop site.

NEW YORK – A Papa John’s executive at the Mobile Shopping Fall conference said that QR codes are the best way to bridge digital to print, connecting consumers with interactive content within a static medium.

ShopSavvy claims that its mobile shopping assistant application has surpassed 16 million installations and 8 million active users across multiple smartphone platforms.

Almost half – 48 percent – of consumers use their mobile devices to research or browse products and services, according to Oracle’s “Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers” report.

AT&T has beaten its competitors to the punch by becoming the first wireless carrier in the United States to offer a large-scale, location-based mobile marketing program to consumers and advertisers.

Multichannel retailer Dover Saddlery has launched a commerce-enabled mobile Web site to increase its consumer touch points and boost sales of its equestrian products.

An eMarketer study finds that the retail industry has reached a point where mobile strategies need to address all stages of the consumer purchase funnel – awareness, engagement, consideration, conversion and loyalty.

The Google Shopper application, previously only available for Android handsets, is now available for Apple’s iPhone.