Retailers taking to Amazon for selling opportunities should focus on optimizing their product titles for mobile with less than 74 characters, as these items sell the most, according to research from Ripen eCommerce.
Articles Tagged ‘mobile retail’
Bed Bath and Beyond is putting more faith in mobile with upgrades to its applications and plans to introduce mobile devices to store floors, part of a new strategic focus on personalization.
Online fashion retailer Bluefly has revamped its Web site and mobile application to better reflect its modern brand image through a streamlined interface, including push notifications and instant updates across platforms.
Accessories retailer Fossil is forging a more personal and streamlined in-store experience with a mobile point-of-sale system that employees can access on a variety of devices.
Sephora is bringing live 3D facial recognition to the existing Virtual Artist feature on its application and Web site, a move expected to boost conversion rates through more accurate facial tracking and rendering.
Starbucks’ Mobile Order & Pay will make its debut in China and Japan later this year as the application heads towards driving 50 percent of the chain’s purchases within the next few years.
Peer-to-peer digital retailer eBay is simplifying what is usually a complicated process for its sellers by expanding its partnership with mobile application Shyp, providing users with streamlined shipping.
Engagement ring retailer James Allen saw a surge of mobile sales after overhauling its site to provide a bevy of smartphone-friendly features, such as 360-degree product views and an augmented reality experience.
During a Mobile Commerce Daily webinar, an executive from NewStore emphasized how important it is for retailers and brands to make their applications a content destination that fits their brand to create the feeling of a trusted friend.
Snapchat’s reported plan to evolve its Discover channels into a commerce destination could transform the social media application into a one-stop platform for consumers, if it gets retargeting right.