Retailers with mobile applications that take up a significant amount of space on smartphones can mitigate the problem by moving features to the cloud and using eight-bit images, but larger apps with unique functionality may have an edge.
Articles Tagged ‘mobile retail’
Hearst’s Good Housekeeping magazine is partnering with RetailMeNot to have the mobile coupon app offer items for sale that are featured in the publication.
Target’s coupon application Cartwheel has updated its interface, featuring the individualized recommendations tab as the open page, making sure users can easily access them to capitalize on the effectiveness of personalization on mobile.
Supermarket chain Giant Eagle is taking a bigger stance on mobile and digital to create a commerce-driven omnichannel experience that features curbside pickup and shopping list management.
As Snapchat is just now establishing itself as an integrated purchasing platform, consumers lack significant intent to purchase, but that does not mean retailers should not test the waters with small campaigns that include direct call-to-actions.
Shell Oil Company is the latest to adopt Chase Pay in a long-term agreement that brings mobile payments to its pumps, boosting convenience for consumers while promoting mobile rewards signups.
Walmart is gearing up for mobile-driven back-to-school and holiday shopping seasons by rolling out Walmart Pay to big markets such as Texas, Oklahoma and Arkansas, with a national release scheduled to be completed by the end of the summer.
Best Buy ramped up sales of classic horror films by celebrating Friday the 13th on Twitter, pairing the social media platform’s polling feature with a mobilized curated film list for easy purchase.
Apparel and accessories brand Draper James celebrated its first birthday by becoming an early advertiser on social media application Timehop, including a link to purchase along with a discount code.
Retailers taking to Amazon for selling opportunities should focus on optimizing their product titles for mobile with less than 74 characters, as these items sell the most, according to research from Ripen eCommerce.