Apparel and accessories retailer Rainbow Shops is developing a mobile application to grab a piece of growing mobile commerce sales as users become more comfortable with purchasing on smaller screens.
Articles Tagged ‘mobile retail’
In a reflection of augmented reality’s growing role in beauty, Sephora is bringing the technology to a wide audience via a new application feature that enables users to virtually try on different lip shades.
NEW YORK – An executive from GrubHub at Mobile Marketer’s Mobile FirstLook: Strategy 2016 explained that the growing adoption of mobile delivery is being driven by big name quick-service restaurants, paving the way for growth at GrubHub.
Walmart.com, Walgreens and NFL Shop are among the latest retailers implementing Visa Checkout to drive mobile conversions, with 45 percent of the solution’s users completing purchases on mobile devices.
Starbucks is building on its faith in Mobile Order & Pay by expanding to Toronto and Vancouver, following successful adoptions in major markets in the United States as the concept gains wider acceptance in retail.
Overstock.com recently exceeded five million users on its retail application, with 76 percent categorized as loyal customers, reflecting consumers’ interest in mobile deals and discounts.
Smartphones are now the leading mobile driver of both sales and traffic compared to tablets, but conversion rates and high development costs are leaving retailers in the dark, according to a new report from Forrester and Shop.org.
As brands continue leveraging mobile to bridge the gap between the physical and digital worlds, consumers can expect to see several trends play a critical role in retail-related commerce this year, including virtual reality, gamification and reliance on wearables.
Retailers such as Victoria’s Secret, Etsy, CVS and Walgreens are taking to social media in an attempt to squeeze out the most profits from holidays with posts assisting users with last-minute gift ideas and driving traffic to their online stores.
The Home Depot is the number one mobile retailer in 2015 thanks to the chain’s strong application design and in-store services, according to a report released today by Episerver.