NEW YORK – A Thinknear executive at the Mobile Marketing Association’s SM2 Innovation Summit 2015 explained that retailers foraying into mobile must develop clear battle plans with objectives specific for mobile, targeting aligned with strategy, valued measurements and the focus on mobile as an on-the-go channel.
Articles Tagged ‘mobile retail’
San Francisco retailers such as Ravits Watches and Jewelry and SoMa StrEat Food Park are taking social media from engagement to monetization with a new mobile application that offers deals through social sharing.
While physical and digital commerce are quickly converging, retailers in the United States have not made much progress in the past year meeting shoppers’ expectations for mobile capabilities and enhanced in-store experiences, according to two new reports from Accenture.
When it comes to the purpose of their mobile strategies, 49 percent of retailers pinpoint driving sales to the store as a priority compared to only 41 percent who said providing a new selling channel is the purpose, according to a new report from RSR Research.
Tablet owners are proving to be a particularly lucrative market for retailers since nearly half of these consumers visit retail mobile applications and sites, according to a new report from Millennial Media.
It is time to think differently about how retail works as lines become blurry.
Mobile continues to be a game-changer for eBay and PayPal, with both companies expecting to each transact $10 billion in volume in 2012.
NEW YORK – A Printemps Haussmann executive at the National Retail Federation conference said boosting customer loyalty through interactive promotions management has helped the Parisian department store build its database.
Retailers should be incorporating SMS into the their mobile commerce sites this holiday season to let consumers share, sign up for mobile loyalty programs and to remind users of abandoned shopping carts, according to industry experts.
Online retailer BuyCostumes.com is getting into the spirit of Halloween by letting consumers buy costumes via a mobile version of its desktop site.