PALM SPRINGS, CA – Executives at the Mobile Shopping Summit 2016 revealed that retailers are investing more in mobile-first strategies after conversion rates on mobile are increasing.
Articles Tagged ‘mobile retail’
In news announced today, Groupon, Jet.com and Hotels.com are supporting mobile coupon application Ibotta’s shift into in-application rewards, urging more users to start spending on mobile after consumers have become more comfortable with the experience.
Amazon has just launched a mobile-optimized marketplace within its online Web site that focuses on all things automotive, hoping to become a full-service hub for vehicle purchases and information.
Mobile seller-to-seller application letgo is adding ratings and reviews for buyers and sellers so users can be more confident in their transactions following the app’s growth past 30 million downloads.
Elizabeth Arden, Ardell and Paul Mitchell are a few of the brands making their products visible on the YouCam Makeup application, which recently underwent a new upgrade to incorporate beauty looks into a daily horoscope.
BOSTON – At eTail East 2016 last week, retailers and vendors discussed how, as the crucial holiday shopping season approaches, they are expecting a surge in mobile traffic and are working furiously to uncover strategies for turning that traffic into sales, something that continues to be a challenge on mobile.
BOSTON – An executive from Wayfair at eTail East 2016 explained that mobile Web growth has been persistent, meaning retailers need to focus on creating an optimized and meaningful experience to offset a corresponding drop on desktop.
BOSTON – An executive from American Apparel at eTail East 2016 detailed how the brand is using an artificial intelligence and Internet of Things solution in which real-world displays interact with shoppers’ phones to start a purchase-enabled thread with a chatbot.
BOSTON – An executive from CVS at eTail East 2016 stressed the importance of evaluating and alleviating customer problems, reaching customers where they are and focusing on innovation to create a useful omnichannel experience through mobile and digital.
Macy’s plans to close 100 bricks-and-mortar locations is indicative of a desire to balance its digital and physical presence, but this is just one of the big risks being taken by retailers desperate to gain an upper hand in omnichannel.