NEW YORK – A Macy’s executive at the NRF 105th Annual Convention & Expo detailed how mobile disruption continues to shape commerce, with the retailer not only seeing a surge in traffic on these devices during the holidays but also a jump in sales, suggesting that customers are becoming more comfortable with purchasing on smaller screens.
Articles Tagged ‘mobile purchasing’
Mobile shoppers are proving to be more valuable to retailers and brands across an array of measurements, including demonstrating less price-sensitivity, according to a new study from Greystripe.
Merchants running mobile advertising campaigns claim that between 5 and 10 percent of their digital purchases are coming from mobile devices, according to a Mojiva executive.
Award-winning children’s science writer Seymour Simon is monetizing his first mobile application called “Science Fun To Go” using in-application book purchasing via eBay’s PayPal.
One out of three respondents who are willing and able to purchase goods or services with their current mobile devices would do so this holiday season using their handsets if they were presented with mobile-based incentives, per Sybase.