Starbucks’ focus on mobile to help drive holiday foot traffic appears to have been a success, with the company reporting gains not only in traffic and but also a strong response to its holiday promotion, Starbucks for Life.
Articles Tagged ‘mobile payments’
Even with newcomers to the mobile payments space such as Apple Pay, carrier billing continues to have relevance, according to Bango, driven by blockbuster games such as Clash of Clans and bigger in-application purchases.
Convenience chain Wawa is attempting to compete with brands such as Dunkin’ Donuts and Starbucks by launching a new mobile application featuring a payment function and rewards program.
Numerous mobile wallets have launched in the past year, but Amazon’s decision to pull the plug on its offering just six months after launch could be the beginning of a shakeout as the primary use cases and leaders become more apparent.
While Apple Pay has quickly become the mobile payments platform to beat on iOS, the ongoing leadership void for Android users could be solved by Google’s reported interest in acquiring Softcard.
Mobile Minutes: Apple’s digital refunds; NYC mobile payments for traffic tickets; Huawei smartphones rise; New job appsJanuary 2, 2015
Today in mobile marketing – Apple offers two-week refund period for digital purchases made in Europe; App-etite for Bitcoin: City explores mobile payments for parking tickets; China’s Huawei 2014 smartphone sales rise by a third; When you want a new job, but don’t feel like looking.
As mobile payments gain speed in the mcommerce sector, Apple Pay continues to reign supreme, followed by its Android counterparts of Google Wallet and Softcard, due to the sheer number of top brands choosing to integrate with Apple’s payment platform to drive sales.
With mobile payment capabilities expected to become mainstream in 2015, competition is growing in the space with Worldpay, a global provider of payments technology and services, and its recent announcement to acquire SecureNet Payment Systems.
TD Bank is rolling out its first mobile application for tablets to reach a wider target audience of consumers looking to conduct online banking on personal devices.
It is not a significant jump to say that all mobile transactions will eventually be reduced to a single scan or tap. This is not just for payments, either – redeeming offers and earning loyalty currencies, all of it will happen seamlessly.