Articles Tagged ‘mobile messaging’


Applebee’s Tap Room SMS program reinforces neighborhood-bar push

July 3, 2014

Applebee’s has teamed up with Pabst Blue Ribbon to create the Tap Room mobile SMS program, an opt-in offer service that rewards patronage and links with a user’s social network to reinforce the chain’s positioning as a neighborhood-bar.

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Facebook and Amazon set sights on PayPal’s mobile payments leadership

June 11, 2014

Facebook and Amazon are challenging PayPal’s lead in the mobile payments market, where popularity and trust amongst consumers will be determined by who has more consumer-friendly new services.

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Express leverages rich media messaging promotion to build mobile database

February 14, 2014

Specialty retailer Express is rewarding Valentine’s Day shoppers with free movie tickets in exchange for texting in themed keywords after they shop.

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Popeye’s relies on mobile as central sweepstakes medium

August 28, 2013

Popeye’s is following in the footsteps of other quick-service restaurants that rely on SMS for contests with a new campaign that encourages consumers to use their mobile device to interact with packaging for a chance at winning tickets to an exclusive concert.

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What is sabotaging engagement with mobile marketing messages?

July 23, 2013

The question that marketers are increasingly asking themselves is how to effectively engage customers through these ever-present, always-on mobile devices.

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JCPenney leverages database to build new SMS program, drive opt-ins

June 6, 2013

JCPenney is turning to its existing database to get the word out about a new SMS program that promotes the company’s latest product line and doles out deals for it.

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Analyzing Big Data for customer insight

May 28, 2013

Back in 2010, Google executive chairman Eric Schmidt forewarned of an impending data explosion. “Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days,” he said.

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Why A/B testing for mobile messaging is a must

March 12, 2013

Back in the mid-1700s, the British Royal Navy tasked ship surgeon James Lind with finding a way to ward off scurvy, a debilitating disease leading to open sores, tooth loss and jaundice, among sailors.

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Omaha Steaks bolsters mobile orders with StarStar initiative

February 20, 2013

Omaha Steaks has tapped StarStar technology to help the company make it easier for consumers to receive offers and place orders using their mobile device.

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White Castle pushes customized alerts, coupons via SMS

February 4, 2013

White Castle is building up its mobile database with a new Text2Crave service that sends out customized alerts and unique coupons to consumers when they are near a participating location.

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