Articles Tagged ‘mobile messaging’


Missed opportunities of mobile messaging

June 26, 2015

There is no shortage of articles on how to make the best use of the mobile medium, replete with key factors and catchy acronyms. But here are a few simple ideas that I do not find in the wild. They are borne of my incredulity over our collective lack of manners.

Share on FacebookShare on LinkedInShare on Twitter

Walmart, Tango and Alibaba bring conversational commerce to fruition

May 13, 2015

Mobile messaging application Tango is partnering with Walmart and Alibaba Group to move into the mobile message shopping frontier, driving sales in what promises to be a more convenient way for consumers while bringing the idea of conversational commerce to the forefront.

Share on FacebookShare on LinkedInShare on Twitter

Papa Murphy’s heats up revenue-driving SMS program with personalized messages

April 2, 2015

Pizza chain Papa Murphy’s is stepping up efforts to integrate mobile with in-store promotions via more personalized text alerts and incentivized calls to action at more than 1,400 locations.

Share on FacebookShare on LinkedInShare on Twitter

5 tips for personalized mobile messaging that breaks through holiday noise

December 4, 2014

Knowing customer preferences using mobile data can provide the fodder for mobile campaigns that are as personalized as the holiday lists that shoppers have stored on their smartphones and tablets.

Share on FacebookShare on LinkedInShare on Twitter

Applebee’s Tap Room SMS program reinforces neighborhood-bar push

July 3, 2014

Applebee’s has teamed up with Pabst Blue Ribbon to create the Tap Room mobile SMS program, an opt-in offer service that rewards patronage and links with a user’s social network to reinforce the chain’s positioning as a neighborhood-bar.

Share on FacebookShare on LinkedInShare on Twitter

Facebook and Amazon set sights on PayPal’s mobile payments leadership

June 11, 2014

Facebook and Amazon are challenging PayPal’s lead in the mobile payments market, where popularity and trust amongst consumers will be determined by who has more consumer-friendly new services.

Share on FacebookShare on LinkedInShare on Twitter

Express leverages rich media messaging promotion to build mobile database

February 14, 2014

Specialty retailer Express is rewarding Valentine’s Day shoppers with free movie tickets in exchange for texting in themed keywords after they shop.

Share on FacebookShare on LinkedInShare on Twitter

Popeye’s relies on mobile as central sweepstakes medium

August 28, 2013

Popeye’s is following in the footsteps of other quick-service restaurants that rely on SMS for contests with a new campaign that encourages consumers to use their mobile device to interact with packaging for a chance at winning tickets to an exclusive concert.

Share on FacebookShare on LinkedInShare on Twitter

What is sabotaging engagement with mobile marketing messages?

July 23, 2013

The question that marketers are increasingly asking themselves is how to effectively engage customers through these ever-present, always-on mobile devices.

Share on FacebookShare on LinkedInShare on Twitter

JCPenney leverages database to build new SMS program, drive opt-ins

June 6, 2013

JCPenney is turning to its existing database to get the word out about a new SMS program that promotes the company’s latest product line and doles out deals for it.

Share on FacebookShare on LinkedInShare on Twitter