Popeye’s is following in the footsteps of other quick-service restaurants that rely on SMS for contests with a new campaign that encourages consumers to use their mobile device to interact with packaging for a chance at winning tickets to an exclusive concert.
Articles Tagged ‘mobile messaging’
The question that marketers are increasingly asking themselves is how to effectively engage customers through these ever-present, always-on mobile devices.
JCPenney is turning to its existing database to get the word out about a new SMS program that promotes the company’s latest product line and doles out deals for it.
Back in 2010, Google executive chairman Eric Schmidt forewarned of an impending data explosion. “Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days,” he said.
Back in the mid-1700s, the British Royal Navy tasked ship surgeon James Lind with finding a way to ward off scurvy, a debilitating disease leading to open sores, tooth loss and jaundice, among sailors.
Omaha Steaks has tapped StarStar technology to help the company make it easier for consumers to receive offers and place orders using their mobile device.
White Castle is building up its mobile database with a new Text2Crave service that sends out customized alerts and unique coupons to consumers when they are near a participating location.
For several years, retailers have struggled to use mobile messaging effectively. It is an enticing proposition – reaching roughly 300 million U.S. consumers on a device that is almost always nearby.
Whether businesses have a mobile strategy or not, there will always be a place for opt-in bulk SMS within their marketing mix.
International restaurant chain Johnny Rockets is biting into mobile with a new mobile marketing strategy that includes SMS to better communicate with its customers.