Articles Tagged ‘mobile messaging’


Favorable TCPA court decision for text message marketers

December 15, 2015

California Federal Judge Manuel Real recently granted defendant Microsoft Corp.’s motion to dismiss the TCPA actions brought by plaintiffs Edmund Pietzak and Erin Hudson. The decision affects brands and retailers engaged in opted-in SMS marketing.

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Victoria’s Secret, Express use exclusive SMS giveaways to forge lasting relationships

November 16, 2015

Specialty apparel retailers Victoria’s Secret and Express demonstrate the key role that SMS contests have during the holiday shopping season by helping engage loyal audiences and maximize sales.

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Movember Foundation drives fundraising with interactive SMS program

November 6, 2015

The Movember Foundation hopes to maximize donations for this year’s prostate cancer fundraiser with a mobile campaign that leverages SMS to deliver motivational messages and drive engagement with games.

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Walmart sparks SMS innovation to transform in-store product search

October 19, 2015

Walmart invited bright minds in the tech industry to hack into its ROI, spawning an idea for an innovative shopping companion for in-store customers that leverages SMS to broaden reach to those who do not own smartphones.

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How Expedia fuels shopping journey sales via mobile marketing automation

October 15, 2015

RANCHO MIRAGE, CA – An Expedia executive at the Mobile Shopping Summit 2015 claimed that mobile marketing automation enables the brand to personalize push notifications, emails and in-application messages, enhancing the shopping journey and driving additional sales.

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How Gilt uses app messaging to drive mcommerce

October 1, 2015

With more than 50 percent of Gilt’s revenue coming from mobile, the digital fashion retailer is more than just a leader in mcommerce – it also knows a thing or two about using messaging to drive sales.

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Mobile experience is key as messaging apps evolve into mini-platforms

September 23, 2015

A recent Flurry study indicates that messaging apps outperform other apps in terms of customer retention and engagement.

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Elle magazine drives sales through beacons and RetailMeNot, ShopAdvisor partnership

August 25, 2015

Women’s fashion media brand Elle magazine is the first publication to introduce partnerships with beacon and geo-fencing technology, allowing readers to shop its editions.

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Missed opportunities of mobile messaging

June 26, 2015

There is no shortage of articles on how to make the best use of the mobile medium, replete with key factors and catchy acronyms. But here are a few simple ideas that I do not find in the wild. They are borne of my incredulity over our collective lack of manners.

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Walmart, Tango and Alibaba bring conversational commerce to fruition

May 13, 2015

Mobile messaging application Tango is partnering with Walmart and Alibaba Group to move into the mobile message shopping frontier, driving sales in what promises to be a more convenient way for consumers while bringing the idea of conversational commerce to the forefront.

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