Back in the mid-1700s, the British Royal Navy tasked ship surgeon James Lind with finding a way to ward off scurvy, a debilitating disease leading to open sores, tooth loss and jaundice, among sailors.
Omaha Steaks has tapped StarStar technology to help the company make it easier for consumers to receive offers and place orders using their mobile device.
White Castle is building up its mobile database with a new Text2Crave service that sends out customized alerts and unique coupons to consumers when they are near a participating location.
For several years, retailers have struggled to use mobile messaging effectively. It is an enticing proposition – reaching roughly 300 million U.S. consumers on a device that is almost always nearby.
Whether businesses have a mobile strategy or not, there will always be a place for opt-in bulk SMS within their marketing mix.
International restaurant chain Johnny Rockets is biting into mobile with a new mobile marketing strategy that includes SMS to better communicate with its customers.
Multichannel outdoor gear retailer Cabela’s is moving beyond mobile messaging to create an end-to-end mobile strategy that delivers a better shopping experience.
AT&T has beaten its competitors to the punch by becoming the first wireless carrier in the United States to offer a large-scale, location-based mobile marketing program to consumers and advertisers.
The Salvation Army Tidewater Area Command has rolled out a Mobile Bell Ringer campaign running through Dec. 24 to raise funds for families in need.
E*Trade Financial is bringing its talking baby avatars to the mobile channel with the BabyMail viral marketing campaign.
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May 22, 2013