Articles Tagged ‘mobile messaging’


The Limited sees 20pc lift in conversions with live chat

May 4, 2016

The Limited is participating in 7,840 chats per month via the live chat feature on its Web site, of which 19.2 percent are on mobile, providing a more streamlined customer service experience.

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Messaging is the most important part of mobile strategy: Forrester analyst

April 28, 2016

NEW YORK – A Forrester analyst at Forrester’s Marketing 2016 Forum stressed the importance of connecting to consumers through mobile messaging, as they are likely to follow up, but the content must be relevant and retailers are not yet getting it right.

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WeChat brings mobile payments to bricks-and-mortar via POS integration

April 14, 2016

WeChat is positioning itself as a significant competitor in mobile payments via a partnership with point-of-sale system provider Givex that enables customers of merchants such as Wendy’s and Fairmont Hotels to pay in store by scanning a QR code appearing in the application.

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Sephora adds glitz to Kik in bet on chatbot commerce

March 30, 2016

Sephora’s debut on messaging application Kik is a reflection of the push towards conversational commerce through chatbots and how to drive sales with one-to-one experiences on mobile that mimic in-store interactions.

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Facebook Messenger’s future in mobile commerce could close conversion gap

March 30, 2016

Facebook continues to position its Messenger application as a one-stop destination for users, with a new code integration suggesting a future as a mobile wallet, a move that could address the issue of low conversion rates.

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Can Snapchat turn discovery know-how into mcommerce prowess?

February 19, 2016

Snapchat’s reported plan to evolve its Discover channels into a commerce destination could transform the social media application into a one-stop platform for consumers, if it gets retargeting right.

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Favorable TCPA court decision for text message marketers

December 15, 2015

California Federal Judge Manuel Real recently granted defendant Microsoft Corp.’s motion to dismiss the TCPA actions brought by plaintiffs Edmund Pietzak and Erin Hudson. The decision affects brands and retailers engaged in opted-in SMS marketing.

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Victoria’s Secret, Express use exclusive SMS giveaways to forge lasting relationships

November 16, 2015

Specialty apparel retailers Victoria’s Secret and Express demonstrate the key role that SMS contests have during the holiday shopping season by helping engage loyal audiences and maximize sales.

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Movember Foundation drives fundraising with interactive SMS program

November 6, 2015

The Movember Foundation hopes to maximize donations for this year’s prostate cancer fundraiser with a mobile campaign that leverages SMS to deliver motivational messages and drive engagement with games.

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Walmart sparks SMS innovation to transform in-store product search

October 19, 2015

Walmart invited bright minds in the tech industry to hack into its ROI, spawning an idea for an innovative shopping companion for in-store customers that leverages SMS to broaden reach to those who do not own smartphones.

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