Apparel retailer Lands’ End is opting in more subscribers to its text message service by offering a discount for sign ups, but it is its eight-texts-per-month limit that will help it win out.
Articles Tagged ‘mobile messaging’
British soccer team Chelsea Football Club is building a fan base through the messaging application Rawr Messenger and enabling users to purchase digital merchandise to dress 3D avatars in team gear.
International airline Icelandair has launched the first phase of its mobile messaging bot on Facebook Messenger that drives users to book stopover flights in Iceland while visiting other overseas countries.
Pizza Hut is competing with Domino’s extensive mobile ordering capabilities by capitalizing on the growing interest in conversational commerce with a chatbot for ordering food delivery.
Amazon is tapping into mobile messaging application Line to drive sales by starting a conversation with users that consistently drives them to its native online store, ramping up subscriptions ahead of Prime Day.
Plato’s Closet is directly messaging customers through a third-party mobile application called Flok while leveraging a business companion app to manage these interactions, including accessing a news feed of messages and a map of nearby customers.
Sephora is driving customers to mobile messaging platform Kik in a new contest asking users to answer three questions and enabling the retailer to build its audience on the platform while gaining shopper insights.
Snapchat’s new shoppable advertisements could solve past issues with a lack of return-on-investment data on the mobile messaging application through more seamless and direct calls-to-action, as long as retailers are wary of being intrusive.
NEW YORK – A Marriott executive at the MMA Mobile Marketing Leadership Forum explained how the hotel company broke down media silos for a people-first attitude and discovered that 30 percent of attribution was bleeding away by not looking at cross-device numbers.
Booking.com is replacing outdated email communication methods with a streamlined mobile chat within its application, allowing users to submit inquiries and book travel accommodations.