Knowing customer preferences using mobile data can provide the fodder for mobile campaigns that are as personalized as the holiday lists that shoppers have stored on their smartphones and tablets.
Articles Tagged ‘mobile messaging’
Applebee’s has teamed up with Pabst Blue Ribbon to create the Tap Room mobile SMS program, an opt-in offer service that rewards patronage and links with a user’s social network to reinforce the chain’s positioning as a neighborhood-bar.
Facebook and Amazon are challenging PayPal’s lead in the mobile payments market, where popularity and trust amongst consumers will be determined by who has more consumer-friendly new services.
Specialty retailer Express is rewarding Valentine’s Day shoppers with free movie tickets in exchange for texting in themed keywords after they shop.
Popeye’s is following in the footsteps of other quick-service restaurants that rely on SMS for contests with a new campaign that encourages consumers to use their mobile device to interact with packaging for a chance at winning tickets to an exclusive concert.
The question that marketers are increasingly asking themselves is how to effectively engage customers through these ever-present, always-on mobile devices.
JCPenney is turning to its existing database to get the word out about a new SMS program that promotes the company’s latest product line and doles out deals for it.
Back in 2010, Google executive chairman Eric Schmidt forewarned of an impending data explosion. “Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days,” he said.
Back in the mid-1700s, the British Royal Navy tasked ship surgeon James Lind with finding a way to ward off scurvy, a debilitating disease leading to open sores, tooth loss and jaundice, among sailors.
Omaha Steaks has tapped StarStar technology to help the company make it easier for consumers to receive offers and place orders using their mobile device.