Kia Motors is building a strong presence around its Super Bowl advertising by airing the spot first through Facebook Messenger with its chatbot, a move that could drive sales as the bot shares vehicle information for purchase.
Articles Tagged ‘mobile messaging’
Mobile ticketing platform Fandango is taking a cue from consumer behavior and transforming the digital ticketing world by integrating further with mobile messaging, since movie going is typically a social experience.
Starbucks is continuing to drive innovation in mobile retail with its announcement of an artificial-intelligence solution, which will act as a barista within customers’ mobile devices.
Apparel retailer Lands’ End is opting in more subscribers to its text message service by offering a discount for sign ups, but it is its eight-texts-per-month limit that will help it win out.
British soccer team Chelsea Football Club is building a fan base through the messaging application Rawr Messenger and enabling users to purchase digital merchandise to dress 3D avatars in team gear.
International airline Icelandair has launched the first phase of its mobile messaging bot on Facebook Messenger that drives users to book stopover flights in Iceland while visiting other overseas countries.
Pizza Hut is competing with Domino’s extensive mobile ordering capabilities by capitalizing on the growing interest in conversational commerce with a chatbot for ordering food delivery.
Amazon is tapping into mobile messaging application Line to drive sales by starting a conversation with users that consistently drives them to its native online store, ramping up subscriptions ahead of Prime Day.
Plato’s Closet is directly messaging customers through a third-party mobile application called Flok while leveraging a business companion app to manage these interactions, including accessing a news feed of messages and a map of nearby customers.
Sephora is driving customers to mobile messaging platform Kik in a new contest asking users to answer three questions and enabling the retailer to build its audience on the platform while gaining shopper insights.