Articles Tagged ‘mobile messaging’


Plato’s Closet messages loyal, potential customers via flok’s merchant network

June 14, 2016

Plato’s Closet is directly messaging customers through a third-party mobile application called Flok while leveraging a business companion app to manage these interactions, including accessing a news feed of messages and a map of nearby customers.

Share on FacebookShare on LinkedInShare on Twitter

Sephora cultivates insight and Kik followers in interactive quiz

May 24, 2016

Sephora is driving customers to mobile messaging platform Kik in a new contest asking users to answer three questions and enabling the retailer to build its audience on the platform while gaining shopper insights.

Share on FacebookShare on LinkedInShare on Twitter

Snapchat’s shoppable ads can unlock data, sales if relevant

May 18, 2016

Snapchat’s new shoppable advertisements could solve past issues with a lack of return-on-investment data on the mobile messaging application through more seamless and direct calls-to-action, as long as retailers are wary of being intrusive.

Share on FacebookShare on LinkedInShare on Twitter

How Marriott delivers seamless, consumer-first experiences

May 12, 2016

NEW YORK – A Marriott executive at the MMA Mobile Marketing Leadership Forum explained how the hotel company broke down media silos for a people-first attitude and discovered that 30 percent of attribution was bleeding away by not looking at cross-device numbers.

Share on FacebookShare on LinkedInShare on Twitter

Booking.com reserves mobile messaging for real-time customer interaction

May 5, 2016

Booking.com is replacing outdated email communication methods with a streamlined mobile chat within its application, allowing users to submit inquiries and book travel accommodations.

Share on FacebookShare on LinkedInShare on Twitter

The Limited sees 20pc lift in conversions with live chat

May 4, 2016

The Limited is participating in 7,840 chats per month via the live chat feature on its Web site, of which 19.2 percent are on mobile, providing a more streamlined customer service experience.

Share on FacebookShare on LinkedInShare on Twitter

Messaging is the most important part of mobile strategy: Forrester analyst

April 28, 2016

NEW YORK – A Forrester analyst at Forrester’s Marketing 2016 Forum stressed the importance of connecting to consumers through mobile messaging, as they are likely to follow up, but the content must be relevant and retailers are not yet getting it right.

Share on FacebookShare on LinkedInShare on Twitter

WeChat brings mobile payments to bricks-and-mortar via POS integration

April 14, 2016

WeChat is positioning itself as a significant competitor in mobile payments via a partnership with point-of-sale system provider Givex that enables customers of merchants such as Wendy’s and Fairmont Hotels to pay in store by scanning a QR code appearing in the application.

Share on FacebookShare on LinkedInShare on Twitter

Sephora adds glitz to Kik in bet on chatbot commerce

March 30, 2016

Sephora’s debut on messaging application Kik is a reflection of the push towards conversational commerce through chatbots and how to drive sales with one-to-one experiences on mobile that mimic in-store interactions.

Share on FacebookShare on LinkedInShare on Twitter

Facebook Messenger’s future in mobile commerce could close conversion gap

March 30, 2016

Facebook continues to position its Messenger application as a one-stop destination for users, with a new code integration suggesting a future as a mobile wallet, a move that could address the issue of low conversion rates.

Share on FacebookShare on LinkedInShare on Twitter