NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.

With so many communications channels at a marketer’s disposal, developing a comprehensive mobile media strategy is no longer a sprint – it is a marathon.

The Guardian has launched a revamped news application for iPhone and iPod touch that it is monetizing via a partnership with Apple’s iAd network in the United States and subscriptions in the rest of the world.

Next Issue Media, the digital publishing venture of Conde Nast, Hearst, Meredith, News Corp. and Time Inc., has selected Vindicia’s CashBox billing platform to power the sale of its interactive magazine and newspaper content to consumers worldwide.

Disney is pursuing multiple revenue streams with FamilyFun magazine’s new commerce-enabled ToyHopper application, including pay-per-download, ad-support and a partnership with Amazon.com.

Sideways, a magazine designed and written exclusively for the iPad, claims that its October issue is the first of its kind to enable transactions.

Entertainment and media company PT Solegra Nusa Perdana has partnered with Alcatel-Lucent to launch a mobile gaming and music download service.

Analysts and industry insiders are predicting a big growth year for mobile commerce in 2010.