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Articles Tagged ‘mobile marketing’


69pc users interested in using mobile to research buying or leasing a car: Mojiva

May 24, 2012

Consumers are making top-tier decisions and research on their mobile devices, especially when it comes to automobiles, according to new findings from Mojiva.


Moe’s Southwest Grill satisfies consumer cravings with mobile ordering app

May 24, 2012

Moe’s Southwest Grill has rolled out a mobile ordering application that lets customers view the menu and order from it via their handset.

Tiffany pushes mcommerce via Pandora app ads – Luxury Daily

May 24, 2012

Luxury Daily today – Tiffany pushes mcommerce via Pandora app ads; Aspirational luxury buyer all but gone, claims industry expert.

Submissions invited for new Classic Guide to Mobile Commerce

May 24, 2012

Mobile Commerce Daily is inviting editorial submissions for the next edition of its Classic Guide to Mobile Commerce, a comprehensive resource of how-to and best-practice tips on mobile commerce.

Key traits of mobile commerce leadership

May 24, 2012

The great puzzle that is mobile commerce provides a fascinating study on the emergence of a new financial technology ecosystem.

Macy’s ramps up in-store, mobile experiences with multifaceted campaign

May 23, 2012

Macy’s is using augmented reality, QR codes, SMS and a mobile application to help consumers get amped up about its “Brasil: A Magical Journey” campaign.

Home Depot encourages product sales via mobile ads

May 23, 2012

Home Depot is continuing to prove that mobile advertising plays a critical role in its mobile commerce strategy with a new campaign that aims to bolster sales for its power tools and home appliances.

Tablets driving larger order values than smartphones and desktop: Shop.org

May 23, 2012

As mobile commerce continues to grow, many retailers are beginning to see key differences between smartphone and tablet shoppers, according to a new report from Shop.org and Forrester Research.

Massachusetts retailers leverage new app to deliver Memorial Day weekend deals

May 23, 2012

More than 100 retailers, cultural institutions and other merchants in Massachusetts are driving sales over Memorial Day weekend with special offers and discounts that are being delivered via the new MetroWest Visitors application.

Why are marketers not taking QR codes seriously? – Mobile Marketer

May 23, 2012

Mobile Marketer today – Why are marketers not taking QR codes seriously?; Carl’s Jr. and Hardee’s push mobile with multichannel campaign.