Welcome to Mobile Retail News. Skip directly to: main content, navigation, search box.

Articles Tagged ‘mobile marketing’


Target bolsters in-store sales via location-based rewards app

May 25, 2012

Target has teamed up with shopkick to bring its location-based rewards application to stores nationwide and let consumers earn points for shopping.


Bank of America reaches 10M mobile banking consumers

May 25, 2012

More than 10 million Bank of American consumers are using their handsets to access their banking and financial needs.

SMS has eight times the response rate of email: study

May 25, 2012

Retailers are successfully using SMS campaigns to build their mobile opt-in databases as well as to drive in-store and online traffic, according to a new report from Cellit.

Sony Pictures pushes summer ticket sales via commerce-enabled ads

May 25, 2012

Sony Pictures has teamed up with Shazam to drive ticket sales for the studio’s “Men in Black 3” film.

How to create in-app ads with impact – Mobile Marketer

May 25, 2012

Mobile Marketer today – How to create in-app ads with impact; Warner Bros. exec: Ultraviolet is a big initiative.

Magellan Jets app uses real-time availability, electronic contracts – Luxury Daily

May 25, 2012

Luxury Daily today – Magellan Jets app uses real-time availability, electronic contracts; Chanel, BMW excel in global branding, local customization: study.

The correct way to implement QR codes

May 25, 2012

No, this is not just another rambling piece about why QR codes do not work.

Are consumers buying from window displays versus going in-store?

May 24, 2012

With retailers, brands and marketers using mobile in their marketing mix, the medium has undoubtedly changed the ways that consumers shop, specifically with merchandising and store displays.

Hertz builds momentum for mobile strategy with car-sharing site

May 24, 2012

Mobile is playing a critical role for car rental company Hertz Corp. as it looks to expand its sharing service Hertz On Demand with a strategy that includes a new mobile Web site for facilitating a faster, simpler reservation process.

U.S. Bank extends its mobile strategy with an iPad app

May 24, 2012

In its latest move to leverage mobile to enable customers to access and manage their finances whenever and wherever they choose, U.S. Bank has released a new mobile banking application designed specifically for iPad users.