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Articles Tagged ‘mobile marketing’


Starwood Hotels targets BlackBerry audience for chain-wide mobile bookings

September 2, 2010

Starwood Hotels & Resorts is letting guests book their travels and make reservations across 1,000 of its properties via a BlackBerry application.


American Wagering lets BlackBerry users in Nevada place sports bets

September 2, 2010

American Wagering subsidiary Leroy’s Sportsbook has launched a sports betting application for Research In Motion’s BlackBerry just in time for football season.

Phil’s BBQ builds database via mobile ordering app

September 2, 2010

Phil’s BBQ customers can now order their meal via a new application as part of the company’s 360-degree mobile commerce and marketing program.

Rock band GBV monetizes content catalog via mobile storefront

September 2, 2010

Indie rock recording artist Guided By Voices is launching a multi-content mobile storefront in conjunction with its upcoming reunion tour kicking off later this year.

Nine West pushes fall collection with 2D bar codes

September 1, 2010

Jones Apparel Group-owned Nine West has invested in 2D bar codes for the launch of its Fall 2010 Vintage America Collection featuring Joss Stone.

IPhone user digital couponing behavior different from Android

September 1, 2010

Android users are manly-scented, pork-eating, news-reading bird lovers, according to Coupons.com.

Virgin America taps mobile social network for loyalty play

September 1, 2010

Virgin America is using mobile social network Loopt Star to spice up the deals for its new service from California to Cancun and Los Cabos, Mexico.

Mobile coupons key for optimizing sales this holiday season: study

September 1, 2010

Because 82 percent of shoppers use their mobile phone while in the store, marketers need to develop a mobile presence for the 2010 holiday buying season.

Pepsi to keynote holiday Mobile Marketing Summit Sept. 2

September 1, 2010

How will Pepsi, Kenneth Cole, ESPN, Steve Madden and Waterford Wedgwood tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.

Lessons learned from the $10M mobile content lawsuit settlement

August 31, 2010

A group of mobile content providers is on the hook for more than $10 million to settle a class action lawsuit, even though all of the companies involved deny any wrongdoing.