Target has teamed up with shopkick to bring its location-based rewards application to stores nationwide and let consumers earn points for shopping.

More than 10 million Bank of American consumers are using their handsets to access their banking and financial needs.

Retailers are successfully using SMS campaigns to build their mobile opt-in databases as well as to drive in-store and online traffic, according to a new report from Cellit.

Sony Pictures has teamed up with Shazam to drive ticket sales for the studio’s “Men in Black 3” film.

Mobile Marketer today – How to create in-app ads with impact; Warner Bros. exec: Ultraviolet is a big initiative.

Luxury Daily today – Magellan Jets app uses real-time availability, electronic contracts; Chanel, BMW excel in global branding, local customization: study.

No, this is not just another rambling piece about why QR codes do not work.

With retailers, brands and marketers using mobile in their marketing mix, the medium has undoubtedly changed the ways that consumers shop, specifically with merchandising and store displays.

Mobile is playing a critical role for car rental company Hertz Corp. as it looks to expand its sharing service Hertz On Demand with a strategy that includes a new mobile Web site for facilitating a faster, simpler reservation process.

In its latest move to leverage mobile to enable customers to access and manage their finances whenever and wherever they choose, U.S. Bank has released a new mobile banking application designed specifically for iPad users.