One of the early shifts this year was the recognition that mobile strategies must have a foundation in texting and the mobile Web, and not just an application approach.

NEW YORK – Consumers buying items via iPads pay nearly 20 percent more per purchase than other mobile shoppers, per a keynote at the Mobile Marketing Summit.

How will Pepsi, Kenneth Cole, ESPN, Steve Madden and Waterford Wedgwood tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.

We are announcing the annual holiday-focused Mobile Marketing Summit, marking an expansion of the company’s conference strategy and offerings to readers and advertisers.