NEW YORK – At the MMF, a Hewlett-Packard exec revealed that it is testing mobile coupon initiatives and is in the process of developing commerce-enabled properties.

NEW YORK – Brands are using mobile to convert prospects to customers and processing transactions via handsets, making 2010 the year of mobile commerce.

NEW YORK – Case studies at the MMA Forum from brands such as the NHL’s Chicago Blackhawks and Rite Aid illustrated how to drive retail sales through mobile marketing.

New York - During a keynote at the MMForum, ESPN announced a mobile ticketing service that will further advance the company’s position in mobile.

LOS ANGELES - Digital has truly transformed the retail model, according to an executive from Best Buy, who discussed the company’s mobile strategy at the Mobile Marketing Forum.

NEW YORK — Department store chain Sears and movie-ticketing specialist Fandango have turned to mobile bar codes and texting for serving product information and promotions to consumers.