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Articles Tagged ‘Mobile Marketing Forum’


Best Buy exec: Mobile enables more social shopping experience

November 18, 2009

LOS ANGELES - Digital has truly transformed the retail model, according to an executive from Best Buy, who discussed the company’s mobile strategy at the Mobile Marketing Forum.


Sears, Fandango add mobile to marketing mix

August 18, 2009

NEW YORK — Department store chain Sears and movie-ticketing specialist Fandango have turned to mobile bar codes and texting for serving product information and promotions to consumers.