The MMA mixed so-called “101” content with more advanced discussions, satisfying many and leaving others with the feeling that they had heard the points earlier and often.

NEW YORK – Mobile has changed the face of traditional retail and commerce with consumers using their devices to not only buy products, but also to make informed decisions prior to purchasing, per a Best Buy exec at the 2011 Mobile Marketing Forum.

LOS ANGELES – Mobile Commerce Daily’s poolside party at the Beverly Hilton Hotel attracted more than 200 guests. See who was there.

LOS ANGELES – Companies need to embrace mobile in their loyalty and retail initiatives and use location-based services to engage consumers and get them in-store, per panelists at the Mobile Marketing Forum.

LONDON – Brands can insert themselves via mobile into our everyday shopping experiences to turn intrusive push ads into pull experiences where consumers call the shots.

NEW YORK – At the MMF, a Hewlett-Packard exec revealed that it is testing mobile coupon initiatives and is in the process of developing commerce-enabled properties.

NEW YORK – Brands are using mobile to convert prospects to customers and processing transactions via handsets, making 2010 the year of mobile commerce.

NEW YORK – Case studies at the MMA Forum from brands such as the NHL’s Chicago Blackhawks and Rite Aid illustrated how to drive retail sales through mobile marketing.

New York – During a keynote at the MMForum, ESPN announced a mobile ticketing service that will further advance the company’s position in mobile.

LOS ANGELES – Digital has truly transformed the retail model, according to an executive from Best Buy, who discussed the company’s mobile strategy at the Mobile Marketing Forum.