NEW YORK – Panelists at Mobile Marketing Day 2011 addressed the importance of mobile stores for retailers who want to encourage continued brand loyalty and push multichannel sales.

Senior execs from USA Today and National Hockey League along with industry experts discussed the state of mobile marketing at this third-annual event Feb. 22 in New York, organized by Mobile Marketer in conjunction with the Direct Marketing Association.

NEW YORK – A Google executive revealed the company’s mobile strategy, detailed case studies and discussed the market potential during the keynote address at Mobile Marketing Day.