Mobile commerce made a noticeable shift in 2011 with more sales and marketing campaigns aimed specifically at tablet users. From mobile bookings to retail catalogs, here are some trends marketers need to keep an eye on in 2012.

A study from the Mobile Marketing Association and Sybase 365 predicts that 62 percent of mobile consumers will use their devices to make purchases this holiday season.

The MMA mixed so-called “101” content with more advanced discussions, satisfying many and leaving others with the feeling that they had heard the points earlier and often.

The Mobile Marketing Association has published best-practice guidelines to provide marketers, merchants and wireless carriers with an industry standard for using mobile coupons and rebates to increase sales and promote loyalty.

Following Apple’s lead, Google is letting developers test in-application billing, the first step in creating a sustainable business model for Android games and apps.

Mobile advertising is influencing the way that consumers browse for gifts and hunt for bargains, with mobile click-throughs peaking Dec. 12 and 26, per Adfonic.

LOS ANGELES – Mobile Commerce Daily’s poolside party at the Beverly Hilton Hotel attracted more than 200 guests. See who was there.

More than half of U.S. consumers plan to use mobile devices for holiday shopping this year, according to the latest monthly survey of mobile phone users by the Mobile Marketing Association.

LONDON – Brands can insert themselves via mobile into our everyday shopping experiences to turn intrusive push ads into pull experiences where consumers call the shots.

NEW YORK – At the MMF, a Hewlett-Packard exec revealed that it is testing mobile coupon initiatives and is in the process of developing commerce-enabled properties.