Articles Tagged ‘mobile marketing’


7-Eleven expands Belly loyalty program in US, Canada after trial

August 29, 2014

Convenience-store chain 7-Eleven is expanding its use of Belly’s mobile loyalty program to more than 2,000 locations throughout the United States and Canada following a successful trial of the program.

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La Cage boosts customer satisfaction via mobile order-taking technology

August 29, 2014

Canadian restaurant chain La Cage aux Sports Bar and Restaurant is increasing customers’ satisfaction by allowing orders to be received instantly as well as food and drinks to be delivered faster, using Motorola’s mobile order-taking technology.

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Social analytics improve, paving way for bigger marketing budgets – Mobile Marketer

August 29, 2014

Mobile Marketer today – Social analytics improve, paving way for bigger marketing budgets; Toyota leverages mobile to target in-market local car shoppers.

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Brands are missing a mobile opportunity with seniors

August 29, 2014

Unlike the trends in other age demographics, year-over-year technology use by seniors shows slow growth. The reason is that mobile devices get more complicated each year.

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Target, Nordstrom boost mcommerce with shoppable Instagram images

August 28, 2014

In the latest example of how social commerce is quickly gaining steam, Target and Nordstrom are betting the enthusiasm of Instagram users will translate to sales by making it easy to purchase products on display on the retailers’ social network profiles.

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NYC merchants collaborate on mobile loyalty to combat ecommerce’s growth

August 28, 2014

More than 40 local merchants near the popular Union Square area in New York, including TGI Fridays and Brother Jimmy’s, are participating in a new coalition that is leveraging the power of mobile technology to increase traffic, sales and loyalty.

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British Marie Claire, InStyle embrace text-to-pay print magazine subscriptions

August 28, 2014

British publisher IPC Media, whose magazine titles include Marie Claire and InStyle, has selected Boku’s mobile-payments platform for a system that lets users sign up for print magazine subscriptions, without the need for a credit or debit card, by simply texting a keyword to a short number.

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Why McDonald’s still bets on QR codes for mobile activations at scale – Mobile Marketer

August 28, 2014

Mobile Marketer today – Why McDonald’s still bets on QR codes for mobile activations at scale; Express taps rich media messaging to activate GQ Magazine contest.

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3 trends to watch in the ad tech space

August 28, 2014

Years ago, quality content was what it took to stand out from the competition. But, today, ad technology has entered the fray and proven to be a disruptive force.

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Macy’s drives mcommerce with live shopping during Fashion Rocks

August 27, 2014

Macy’s is partnering with Fashion Rocks for its fall marketing campaign, with mobile playing a key role by enabling live shopping during the event for the first time.

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