Articles Tagged ‘mobile marketing’


Will mobile-driven price matching accelerate as Walmart doubles down?

May 27, 2016

Walmart is reportedly discontinuing price matching from a printed circular in 500 stores, but the retailer will continue to offer customers at these stores an in-application equivalent, an approach that could accelerate as more retailers recognize the benefits.

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Mobile Minutes: Facebook dumps FBX; Twitter curtails buy buttons; Snapchat raises $1.8B; PayPal ditches apps

May 27, 2016

Today in mobile marketing – Facebook goes all-in on mobile with dumping of Web ad platform; Twitter shifts strategy on commerce ads; Snapchat raises $1.81 billion in new funding round; PayPal to Microsoft, BlackBerry, and Amazon Kindle: Buh-bye.

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What Bono’s One campaign teaches us about business in the new economy

May 27, 2016

When Bono’s organization talks, people listen.

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Mobile Minutes: Toyota and Uber; Siri chats up developers; Lyft’s advance scheduling; Google Cardboard rival

May 26, 2016

Today in mobile marketing – Toyota and Uber reach investment, lease partnership; Apple opening Siri to app developers: Report; Lyft will let people schedule rides 24 hours in advance; VR the champions: Queen legend Brian May has made a rival to Google Cardboard.

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Optimizing video advertising in a mobile world

May 26, 2016

According to Business Insider and the Interactive Advertising Bureau, revenue from digital video advertising on desktop is projected to increase $3 billion dollars by 2020. Growth over the same time period for advertising on mobile platforms is an astounding $5.3 billion.

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Bank of America pulls ahead of competition in mobile banking: report

May 25, 2016

While the five largest banks in the United States continue to race forward in mobile banking, including all offering pre-login account balance information, Bank of America has pulled far ahead in product research and cross-selling on mobile, according to a new report from Forrester Research.

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Mobile Minutes: Facebook adjusts Trending Topics; EBay buys Ticketbis; Snapchat and startups; Twitter provides more space

May 25, 2016

Today in mobile marketing – Facebook changes policies on Trending Topics after criticism; EBay expanding StubHub internationally with Ticketbis acquisition; These 5 startups used Snapchat to boost their brand (and so can you); Here’s how Twitter will give users just a bit more space.

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Debate over short-form vs. long-form content irrelevant

May 25, 2016

What began as a reasonable discussion about the merits of newer, digital-native forms of content and what effect, if any, those were having on the vaunted long-form article has devolved into an all-out war-of-words amongst aficionados of both camps.

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Beginner’s guide to altered reality

May 25, 2016

While the term may sound like something you would hear in a futuristic sci-fi film, the idea of altered reality is no longer limited to just fiction. Increasingly, it is becoming an integrated part of our world and an avenue for brands to explore.

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Sephora cultivates insight and Kik followers in interactive quiz

May 24, 2016

Sephora is driving customers to mobile messaging platform Kik in a new contest asking users to answer three questions and enabling the retailer to build its audience on the platform while gaining shopper insights.

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