Articles Tagged ‘mobile marketing’


Target meets last-minute shoppers’ needs via mobile services, offers

December 18, 2014

During the final week of the holiday shopping season, Target is ramping up efforts to bring added convenience to last-minute shoppers via a variety of mobile services, including special offers, store pickup and gift cards.

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Mazda’s mobile-appointment scheduling aims to ease customer-dealer relations

December 18, 2014

Mazda USA will let customers schedule their own service appointments through smartphones as the automaker strives to enhance the vehicle owner’s experience on mobile, making it easier to do business with the dealer.

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Time’s acceptance of bitcoin points to bigger push into mobile subscriptions

December 18, 2014

Time Inc.’s move to accept bitcoin payments for subscriptions to some of its publications marks a step forward for traditional publishers exploring new business models that can be enabled through mobile devices.

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Etsy links online marketplace to social commerce

December 18, 2014

In a reflection of the growth in social commerce, retailers on Etsy can now sell their products in-stream on Facebook, Twitter, Pinterest and Tumblr.

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How marketers can leverage revamped iOS notification widget – Mobile Marketer

December 18, 2014

Mobile Marketer today – How marketers can leverage revamped iOS notification widget; Marriott leads travel brands in Snapchat-focused marketing.

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Apple Pay’s growth increases pressure on retailers to jump on board

December 17, 2014

Apple Pay continues to add more partners, including a number of new banks, which will drive perceived value for consumers and encourage more banks as well as retailers to jump on board.

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Wanelo’s Shopify integration unites independent shops on one platform

December 17, 2014

Wanelo’s integration of Shopify’s retailers within its mobile application brings the social shopping network a step closer to its goal of building a single dominant platform for shopping by uniting all of the world’s merchants.

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62pc of businesses still treat mobile as a new technology: Forrester – Mobile Marketer

December 17, 2014

Mobile Marketer today – 62pc of businesses still treat mobile as a new technology: Forrester; Dodge increases brand awareness 37pc via retargeted mobile ads.

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5 marketing requirements for luxury customer engagement in 2015

December 17, 2014

In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences.

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Mobile rewards gain stature as currency for airlines

December 16, 2014

Mobile rewards are becoming an alternative form of payment for frequent fliers who use their devices for in-store purchases at major retailers and earning miles for each dollar spent.

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