As retailers look to gain a stronger footing in mobile with branded, standalone applications, the role of third-party check-ins is under increasing pressure to evolve as brands embrace newer forms of in-store engagement such as beacons.
Articles Tagged ‘mobile marketing’
Today on Mobile Marketer – Big brands hone in on Android to unlock mobile’s creative potential; Q&A: Omni Hotels’ CMO views mobile content as catalyst for bookings.
Burger King’s in-store Wi-Fi upgrade has big implications for how quick-service chains not only plan to better control mobile payments, but also create in-restaurant game and content retail powerhouses.
Banks and financial institutions looking to lure in millennials need to go beyond the basic requirements of mobile banking to also include personalized rewards and financial help, according to a new study from BancVue.
HotelTonight’s new Look Ahead forecasting tool for its mobile application is designed to give confidence to the impulsive traveler, while generating demand for unfilled hotel rooms.
Mobile Marketer today – Product ads transform search marketing but mobile potential is unfulfilled; DTS says mobile marketers should focus on better audio over video.
The concept of in-game advertising is not entirely new since players have seen the obvious placement of ads. What is new are three recent market shifts that are putting games, and the advertisers’ role within them, further into the spotlight.
Steve Madden looks to get off on the right foot with a new mobile and Web site that has an unusually heavy focus on user-generated content for a commerce site.
Older generations including boomers and seniors are embracing the use of mobile devices throughout the shopping experience, according to a new report from The Local Search Association.
LevelUp has cut back its processing fees from 2 percent to just 1.95 percent, bringing it one step closer to achieving its goal of reducing the investments that retailers traditionally pour into mobile payments.