Articles Tagged ‘mobile marketing’


Overstock.com narrows mobile conversion gap with streamlined checkout

September 2, 2015

Overstock.com has narrowed the gap between desktop and mobile conversions by adopting one-tap checkout and after-delivery payment for smartphone users.

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Mobile Minutes: Robin smartphone; Obama on Instagram; Apple’s enterprise push; Google logo

September 2, 2015

Today in mobile marketing – This new smartphone automatically moves files and apps to the cloud; Obama assumes control of the White House’s Instagram; Apple is beating enterprise tech at its own game; Google unveils new logo with emphasis on apps, devices.

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FTC issues new social media and endorsement guidance

September 2, 2015

The Federal Trade Commission’s Endorsement Guides were revised in 2009 to provide advertisers with guidance on how to apply traditional legal principles regarding testimonials and endorsements to new marketing channels and techniques.

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How Mondelez plans to transform shopper marketing via mobile

September 1, 2015

If any trend is apparent from the lineup of mobile solutions providers chosen by Mondelez International for its Shopper Futures program, it is the need for a better understanding of how to take the location and social data available via mobile and apply it to drive in-store purchases.

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McDonald’s fries up mobile sales with incentive for Philadelphia app users

September 1, 2015

McDonald’s is previewing the United States version of its mobile application with consumers in the Philadelphia region and is tacking on a complimentary item for each download, proving that incentives are king in the food-and-beverage sector.

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Mobile Minutes: Android Wear compatibility; Twitter’s GIF tools; Apple’s ad blockers; Google Here

September 1, 2015

Today in mobile marketing – Google’s Android Wear smartwatches now work with iPhones; Twitter tests new GIF-making tools during VMAs with tweets from Taylor Swift, Big Sean; Apple’s ad blockers rile publishers; Google shut down a secret Google Maps project called Google Here.

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Mobile Marketing Summit New York Sept. 16: Finish Line, Citi, Pep Boys, Forbes, AccuWeather, Washington Post

August 31, 2015

How are Citi Consumer Banking, Pep Boys, Finish Line, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, banking, agency and media executives speaking at the exclusive summit.

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Why cinema is the heart of advertising – with mobile at its core

August 31, 2015

Visibility in a person’s digital life – even two-way interactions with them – does not necessarily mean you have built this connection.

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Mobile Marketing Summit New York Sept. 16: Finish Line, Citi, Pep Boys, Forbes, AccuWeather, Washington Post

August 28, 2015

How are Citi Consumer Banking, Pep Boys, Finish Line, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, banking, agency and media executives speaking at the exclusive summit.

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Neiman Marcus expands visual search to provide instant gratification to consumers

August 28, 2015

Department store chain Neiman Marcus is expanding the visual recognition capabilities in its brand application to help consumers find the products they are looking for across all departments.

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