Articles Tagged ‘mobile marketing’


Target fires back at Amazon with its own image recognition app

July 22, 2014

Target is answering Amazon’s image recognition application with its own offering, hoping to take back control of showrooming activity while providing shoppers with the kind of mobile-enabled omnichannel shopping experiences they want.

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Azek builds 3D iPad app for immersive decking shopping

July 22, 2014

Decking 
building manufacturer Azek has launched an augmented reality iPad application for an immersive 3D experience to help consumers bring their ideas to life before making a purchase.

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How mobile millennials could revitalize the housing market – Mobile Marketer

July 22, 2014

Mobile Marketer today – How mobile millennials could revitalize the housing market; Levi’s taps iBeacons to rejuvenate brand and reel in shoppers.

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Newegg readies students with social back-to-school giveaways

July 21, 2014

Online computer hardware and software retailer Newegg’s back-to-school social campaign includes sweepstakes and a contest via Facebook and Twitter, lending numerous opportunities for students to win school supplies.

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Social shopping takes leap forward with ‘Buy’ button on Facebook – Mobile Marketer

July 21, 2014

Mobile Marketer today – Social shopping takes leap forward with ‘Buy’ button on Facebook; Denny’s serves customized content to Latinos on Facebook.

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EBay says in-store pickup gains traction faster than same-day delivery

July 18, 2014

EBay is doubling down on its shop-anywhere Click & Collect service in Britain because of how quickly it is gaining traction but says that same-day delivery service eBay Now is not experiencing the same level of enthusiasm.

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Donald J Pliner’s mobile Web site sees 3pc increase in order size

July 18, 2014

Footwear and accessories brand Donald J Pliner has seen drastic improvements in sales and membership as it celebrates its one-year anniversary of implementing a mobile-optimized Web site, including a three percent increase in average order size.

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Big brands acquire mobile talent; smaller brands seek alternatives – Mobile Marketer

July 18, 2014

Mobile Marketer today – Big brands acquire mobile talent; smaller brands seek alternatives; Google’s mobile search gains jeopardized by need for streamlined experiences.

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Web-based mobile transactions grow 48pc in North America: report

July 17, 2014

Web-based mobile transactions continue to grow, up 48 percent in the past year in North America and representing 16.9 percent of all transactions, according to new data released today by Adyen.

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Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

July 17, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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