Some estimates say that by 2017, more than 30 percent of online travel bookings will be made on a smartphone.
Articles Tagged ‘mobile marketing’
Mobile Minutes: T-mobile a target; Silicon Valley gives up on cars; AT&T streaming; Big numbers for ride hailingOctober 26, 2016
Today in mobile marketing – T-Mobile seen as top target following AT&T-Time Warner deal; Silicon Valley decides it’s just too hard to build a car; AT&T will launch $35-per-month streaming TV with 100+ channels; Huge numbers for ride-hailing companies.
Mobile Marketer today – Under Armour looks forward with new multichannel campaign for the Curry 3; Revolve and Teleflora among the first brands using Criteo’s new predictive search function.
Performance used to be synonymous with BMW, convenience was a personal shopper at Bergdorf Goodman, and on-demand meant Jeeves bringing up a bottle from the cellar.
Mobile Marketer today – Starbucks looks to embody a local coffee shop with venue-specific recipes; the Franklin Institute brings VR to museum floor with new mobile app.
Recent studies suggest that recommendations from social influencers hold as much weight as those made by family and friends.
As the holidays approach, mobile has the ability to make or break retailers’ peak shopping season.
Au Bon Pain, the casual dining chain, is ramping up its efforts to get consumers engaged and to sign up for its rewards programs through a series of social and mobile campaigns.
Mobile Minutes: Microsoft shares soar; Internet outages across the country; Amazon’s grocery ambitions; Samsung’s other problemOctober 24, 2016
Today in mobile marketing – Microsoft shares surge past 1999 high; Internet outage swoops in and out of the US; Watch out Walmart. Amazon is coming after the grocery business; Galaxy Note 7 is not Samsung’s only problematic product.
Luxury Daily today – Kenzo, H&M express brand motifs in emoji-form as capsule debut nears; Luxury market to see 4pc compound annual growth revenue increase by 2020.