Articles Tagged ‘mobile marketing’


Mobile underpins Hooters’ first comprehensive loyalty program

April 23, 2014

Hooters today launches one of its biggest loyalty and mobile efforts to date, with a rewards-based application and program that incentivizes in-store traffic with sweepstakes and customized offers.

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Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

April 23, 2014

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Orbitz mobile users reap biggest rewards from new credit card

April 23, 2014

Orbitz wants to give travelers even more reasons to use its mobile booking application with the introduction of the new Orbitz Rewards Visa Card.

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How Unilever balances inspiration with practicality on mobile – Mobile Marketer

April 23, 2014

Today in mobile marketing – How Unilever balances inspiration with practicality on mobile; McDonald’s pivots towards native ads to reach younger consumers.

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4 factors to consider in mobile advertising

April 23, 2014

Advertisers expect two things from their media partners: the ability to anticipate consumers’ needs, and the ability to change behavior.

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Why Target’s plan to dominate subscription-based retail falls flat without mobile

April 22, 2014

Target is expanding its online subscription service to include more than 1,000 new products, but is likely struggle to scale in an already crowded market without a solid mobile component.

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Tangerine tests search-based YouTube videos to drive mobile banking adoption

April 22, 2014

Tangerine claims to be the first Canadian bank to run contextual pre-roll ads on YouTube for a campaign that centers around mobile banking, showing the growing opportunities for banks to leverage media in acquiring new customers.

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Pizza 73 brings in fundraising dough via mobile

April 22, 2014

Canadian pizza restaurant Pizza 73 has seen a six percent increase since last year in mobile or Web-based orders.

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Gap prioritizes responsive Web as part of $300M digital investment

April 21, 2014

Gap is betting on responsive design as part of a three-year digital investment that also includes mobile point-of-sale and in-store pick-up.

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Image-heavy responsive sites drag down mobile performance: report – Mobile Marketer

April 21, 2014

Today on Mobile Marketer – Image-heavy responsive sites drag down mobile performance: report; Why beer brands pour on mobile video for narrative storytelling.

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