Citi’s brand-new iPhone application takes a significant step forward in further streamlining mobile banking with the integration of Touch ID and Apple Watch.
Articles Tagged ‘mobile marketing’
Nike has launched a mobile raffle system aimed at making it easier for fans to obtain limited editions of its sneakers despite problems with automated computer bot programs that attack an online store’s inventory.
Horticulture retailer Gardener’s Supply Company is one of the first marketers to jump on board Pinterest’s new buyable pin option to reap the early-bird-gets-the-worm benefits.
Mobile Commerce Daily will not publish on July 3 in observance of Independence Day.
Mobile Minutes: Apple Music debuts; Facebook’s video play; Google should buy PayPal; Apple’s e-book ruling upheldJuly 2, 2015
Today in mobile marketing – Apple Music debuts with strong artist support; Facebook offers marketers new video ad option that only counts longer views; One way Google could really take on Amazon: Buy PayPal; Apple conspired to fix e-book prices: U.S. appeals court.
According to eMarketer, mobile advertising spending will surpass the $100 billion mark in 2016, an increase of 430 percent from 2013. Mobile has achieved first-screen status, with average users checking their phones up to 150 times a day, according to Facebook.
Ecommerce retailers such as Amazon and eBay are doubling down on mobile-driven omnichannel shopping experiences, but struggle to deliver the same level of convenience that traditional retailers can harness and which smartphone-equipped shoppers are demanding.
A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits.
As Apple Pay gears up to launch in Britain in July, Barclays Bank – one of the region’s major financial institutions – remains an important holdout while ramping up its own wearables-based contactless payments strategy.
According to Gartner, smartphones and tablet users are expected to approach 7 billion by 2020. This growing mobile customer base expects brands to respond to their requests instantly and contextually.