Articles Tagged ‘mobile marketing’


PayPal, Starbucks pilot beacon-enabled payments using Samsung wearables

April 24, 2014

PayPal is piloting a new payment method in its on-campus Starbucks that links together Bluetooth Low Energy beacons with Samsung Galaxy smart wearables to enable payments without the need for a bank card or even a smartphone.

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Lux Beauty Boutique drives 25pc sales increase with beacon-enabled app

April 24, 2014

Canadian retailer Lux Beauty Boutique upped in-store sales 20-25 percent this year for an anniversary sale thanks to the addition of a self-checkout mobile application.

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Capriotti’s bites into loyalty with branded mobile app

April 24, 2014

Las Vegas-based sandwich shop chain Capriotti’s loyalty program has been improved by integrating a mobile program that more efficiently manages the retailer’s existing customer outreach efforts to its 107 locations on the West Coast.

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Online travel giants lead next-generation app install marketing – Mobile Marketer

April 24, 2014

Today in mobile marketing – Online travel giants lead next-generation app install marketing; Home Depot, Coca-Cola leverage mobile photo-sharing to boost FIFA promotion.

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Has Google Grid View killed the subject line?

April 24, 2014

Google has made possible something that email marketers everywhere have only dared dream of: optimizing to the open-in-real-time using machine learning.

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Mobile underpins Hooters’ first comprehensive loyalty program

April 23, 2014

Hooters today launches one of its biggest loyalty and mobile efforts to date, with a rewards-based application and program that incentivizes in-store traffic with sweepstakes and customized offers.

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Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

April 23, 2014

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Orbitz mobile users reap biggest rewards from new credit card

April 23, 2014

Orbitz wants to give travelers even more reasons to use its mobile booking application with the introduction of the new Orbitz Rewards Visa Card.

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How Unilever balances inspiration with practicality on mobile – Mobile Marketer

April 23, 2014

Today in mobile marketing – How Unilever balances inspiration with practicality on mobile; McDonald’s pivots towards native ads to reach younger consumers.

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4 factors to consider in mobile advertising

April 23, 2014

Advertisers expect two things from their media partners: the ability to anticipate consumers’ needs, and the ability to change behavior.

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