Articles Tagged ‘mobile marketing’


H&M stays in style with curated lists on social media

April 28, 2015

Fashionable apparel and accessories retailer Hennes & Mauritz, commonly known as H&M, is boosting sales with curated lists of trending items in the form of a blog post on social media, playing on consumers’ love of pictures and snackable content.

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Walmart marries mobile app to wedding and baby registry features

April 28, 2015

Walmart is the latest retailer to add gift registry capabilities to its mobile application, letting users create, manage and share their wedding or baby registry anytime, anywhere.

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Discover ends Apple Pay holdout even as mobile payments adoption remains slow

April 28, 2015

Discover Financial cardholders in the United States will be able to use Apple Pay at participating merchants starting this fall, opening Apple’s mobile wallet to a larger market as Discover ends its six-month holdout.

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Is responsive Web design overhyped?

April 28, 2015

Responsive Web design is all the rage. We hear advocates asserting that “responsive is the way to develop sites.” Or “Google recommends responsive for SEO.”

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Starbucks’ mobile order and pay sees hot start, aided by integration

April 27, 2015

Starbucks’ rising mobile payments transaction volume is tied to its nascent order and pay system and stems from the company’s tying together of loyalty, a mobile application and its in-store point-of-sale system to create a commerce ecosystem.

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Baskin Robbins follows Dunkin’ Donuts into mobile loyalty

April 27, 2015

Baskin Robbins’ plan to launch a mobile loyalty program, including successful features from Dunkin’ Donuts’ mobile application, will build engagement by giving consumers a faster way to learn about time-sensitive events and offers, while making customers more likely to redeem promotions.

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CinemaxX offers German film buffs the convenience of mobile payments

April 27, 2015

CinemaxX is allowing movie-goers at theaters in Germany to use a mobile application to purchase tickets and refreshments with their smartphones, meeting consumers’ accelerated demands for fast, convenient service amid the mobile mind shift.

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Traffic methods for mobile commerce

April 27, 2015

Overall, mcommerce is expected to account for 40 percent of all global online transactions by the end of 2015. To be successful, marketers must have a strong hold on mobile performance marketing methods to drive sales.

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Citi, AT&T offer mobile phone with card to lure shoppers

April 24, 2015

Citi and AT&T are offering holders of a new card the opportunity to buy a mobile phone and be reimbursed for the cost, targeting fans of both smartphones and online shopping.

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Stop failing at mobile-campaign attribution

April 24, 2015

How many of your mobile campaigns simply fail to generate the metrics that you really need to justify your mobile ad budget? I am guessing more than your directors would prefer.

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