Articles Tagged ‘mobile marketing’


Why Airbnb did not just duplicate its iPhone app for Apple Watch

September 4, 2015

When Airbnb set out earlier this summer to create an Apple Watch application, it initially tried to simply port over its iOS app but quickly discovered this did not provide the best-possible user experience.

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Mobile Minutes: Instagram to print; Apple’s stores; Twitter reorganizes; IPhone company

September 4, 2015

Today in mobile marketing – Street Dreams magazine flips the script, bringing Instagram to print; Apple stores are about to change in this huge way; Twitter shuffles product team amid CEO search; The iPhone company.

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7-Eleven pushes mobile convenience with on-demand delivery via DoorDash

September 3, 2015

Convenience store chain 7-Eleven is furthering its commitment to using mobile as a means of convenience by partnering with on-demand delivery platform DoorDash to allow consumers in five major markets to order goods directly from their smartphones.

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Mobile Minutes: App install ads; Twitter advertising expands; Sony’s 4K phone; Snapchat and politics

September 3, 2015

Today in mobile marketing ­– Google wants to crush agitating ‘install our app’ ads; Twitter announces global expansion of self-service ads platform; Even if it wasn’t the world’s first 4K phone, the Sony Xperia Z5 Premium has a lot going on; John Kasich takes presidential campaign to Snapchat with bacon filter ad.

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Overstock.com narrows mobile conversion gap with streamlined checkout

September 2, 2015

Overstock.com has narrowed the gap between desktop and mobile conversions by adopting one-tap checkout and after-delivery payment for smartphone users.

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Mobile Minutes: Robin smartphone; Obama on Instagram; Apple’s enterprise push; Google logo

September 2, 2015

Today in mobile marketing – This new smartphone automatically moves files and apps to the cloud; Obama assumes control of the White House’s Instagram; Apple is beating enterprise tech at its own game; Google unveils new logo with emphasis on apps, devices.

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FTC issues new social media and endorsement guidance

September 2, 2015

The Federal Trade Commission’s Endorsement Guides were revised in 2009 to provide advertisers with guidance on how to apply traditional legal principles regarding testimonials and endorsements to new marketing channels and techniques.

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How Mondelez plans to transform shopper marketing via mobile

September 1, 2015

If any trend is apparent from the lineup of mobile solutions providers chosen by Mondelez International for its Shopper Futures program, it is the need for a better understanding of how to take the location and social data available via mobile and apply it to drive in-store purchases.

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McDonald’s fries up mobile sales with incentive for Philadelphia app users

September 1, 2015

McDonald’s is previewing the United States version of its mobile application with consumers in the Philadelphia region and is tacking on a complimentary item for each download, proving that incentives are king in the food-and-beverage sector.

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Mobile Minutes: Android Wear compatibility; Twitter’s GIF tools; Apple’s ad blockers; Google Here

September 1, 2015

Today in mobile marketing – Google’s Android Wear smartwatches now work with iPhones; Twitter tests new GIF-making tools during VMAs with tweets from Taylor Swift, Big Sean; Apple’s ad blockers rile publishers; Google shut down a secret Google Maps project called Google Here.

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