Articles Tagged ‘mobile marketing’


Mobile boosts email deliverability, but will it last? – Mobile Marketer

September 17, 2014

Mobile Marketer today – Mobile boosts email deliverability, but will it last?; CBS expands Eye-lert system with mobile push notifications.

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Measurement boundaries to include offline behavior for mobile campaigns

September 17, 2014

Proving the efficacy of programs based on both devices – lack of cookies – and consumers who jump across platforms to complete transactions has always been challenging.

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Macy’s fires back at Amazon with showroom-busting image search app

September 16, 2014

Macy’s is the latest retailer to fire back at Amazon with its own image recognition mobile application designed to simplify searching for items on its ecommerce site by submitting a photo of an item from daily life.

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Coca-Cola boosts mobile social app with second-screen integration – Mobile Marketer

September 16, 2014

Mobile Marketer today – Coca-Cola boosts mobile social app with second-screen integration; Sony Pictures, Chrysler test Flipboard video ads for deeper engagement.

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What’s still wrong with mobile advertising?

September 16, 2014

We have all heard about the growth of mobile and seen yearly comparisons of ad spend versus time spent, but it is time to shift our focus onto the real problems with mobile advertising.

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Q&A: Duane Reade’s Calvin Peters on combining social, mobile and content

September 15, 2014

Walgreen Co.’s Duane Reade is one of the fastest-growing retailers on Twitter in addition to being the most widely followed pharmacy worldwide on that social platform. Behind that growth is laser-focused thinking on how best to use mobile, social and content development to maintain relevance with the target customer in their daily routines.

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Social media grows too big for Apple to ignore – Mobile Marketer

September 15, 2014

Mobile Marketer today – Social media grows too big for Apple to ignore; EBay to launch mobile ad network as in-app opportunities grow.

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The sharing economy comes to Apple – but not in the way you think

September 15, 2014

The following prediction is not meant to shock as much as it is intended to acknowledge Apple’s new reality: 2014 may well be the last year that Apple cloaks itself in exclusivity, selective media outreach and surprise announcements when it launches new products and technologies.

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Apple Pay vs. MCX: Which has bigger potential in mobile payments?

September 12, 2014

While big retailers such as Walmart and Best Buy are eschewing Apple’s new digital wallet in order to support retailer-driven alternative MCX, ultimately the winning vote will be cast by consumers, where Apple has the advantage.

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Omniplatform is biggest change in mobile this year, says Zappos exec – Mobile Marketer

September 12, 2014

Mobile Marketer today – Omniplatform is biggest change in mobile this year, says Zappos exec; Adidas leverages mobile video ads promising visual integration.

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