Articles Tagged ‘mobile marketing’


The next evolution of influencer marketing

February 24, 2017

The influencers are at a stage now where they are operating as their own brand with thousands – often millions – of followers who recognize their content and personalities.

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The economics of mobile retargeting

February 23, 2017

Maximizing the value of an existing customer base is increasingly important due to the growing penetration of global smartphones, the higher adoption and usage of mobile commerce, and the enhanced competition for global inventory.

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Contextualized and individualized shopper experience key to mobile campaigns

February 22, 2017

As technology and data get smarter, so will your perpetually connected consumers. They will expect better messaging, more relevant notifications and shopping experiences that are convenient for them.

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How artificial intelligence will transform marketing

February 22, 2017

Consumers are blocking mobile ads, ignoring 80 percent-plus of all emails, and they do not have the time or inclination for voice calls, which are now seen as intrusive.

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How brands can maximize conversion from mobile search

February 21, 2017

Forrester Research predicts that purchases from mobile devices will double by 2020 to reach $250 billion-worth of transactions by the end of the decade.

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Mobile Commerce Daily will not publish Monday, Feb. 20 in honor of Presidents’ Day

February 17, 2017

Mobile Commerce Daily will not be publishing on Monday, Feb. 20 in honor of Presidents’ Day. Enjoy the holiday.

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Top 3 technologies revolutionizing ecommerce

February 17, 2017

Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies out there, it is also not easy to pinpoint which ones are worth the venture.

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Device detection 2.0: Are marketers getting the full picture?

February 16, 2017

Shift in behavior has meant that brands have had to work harder to understand which devices consumers use to access their Web sites.

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Grabbing the attention of potential customers and engaging existing ones on mobile

February 15, 2017

The influence of mobile technology in retail cannot be understated, and we now are seeing a move from “mobile first” to “mobile only.”

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Rewarded video: Monetization beyond gaming apps

February 14, 2017

The vast majority of consumers who download an application are challenging to monetize.

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