Articles Tagged ‘mobile marketing’


E*Trade: 31pc of investors seek portfolio-monitoring capabilities on wearables

May 29, 2015

E*Trade Financial Corporation’s quarterly tracking study revealed that 31 percent of participants would like to use a wearable device for monitoring portfolios, displaying that although banking and financial industries have made considerable strides in mobile, wearables present an untapped market.

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Blue Star Jets promises Uber-like experience with private jet booking app

May 29, 2015

On-demand private jet charter company Blue Star Jets has launched a mobile application to offer on-the-spot bookings with access to and from any airport in the world.

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Predicting which customers may churn

May 29, 2015

For brands and online publishers, developing and deploying predictive modeling techniques to identify customers at-risk to churn is not rocket science. But it is pretty close.

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Walmart boosts omnichannel push with click-and-collect in China

May 28, 2015

Walmart is putting some muscle behind its omnichannel strategy with the launch of a Walmart To Go pilot in China, including a new mobile shopping application for groceries, mobile payments, self-pick-up and home-delivery options as well as a dedicated team in each bricks-and-mortar store responsible for app orders.

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Omni Hotels adds flexibility to mobile booking with courtesy hold

May 28, 2015

In a reflection of how mobile is increasingly being used to research travel plans in advance, Omni Hotels & Resorts claims to be the first luxury hotel brand to offer a 24-hour courtesy hold for reservations made through mobile devices.

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3 ways to keep mobile shoppers from ditching app shopping carts

May 28, 2015

You do not often see grocery store customers leaving a full cart in an aisle and wandering out of the store, but this happens all the time in mobile application shopping carts.

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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail

May 27, 2015

Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.

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Dunkin’ Donuts tries to freeze out competition with Coolatta mobile game

May 27, 2015

Dunkin’ Donuts addresses consumers’ summertime infatuation with baseball, cool drinks and free stuff in a new mobile game giving residents of Massachusetts and New Hampshire a chance to win daily prizes by “scratching” off a virtual Mango Passion Fruit Coolatta drink.

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Restaurant Equippers cooks up mobile site to showcase top brands

May 27, 2015

Restaurant Equippers, a restaurant supplier that sells top brands such as Rubbermaid and KitchenAid, has launched a mobile site that lets users shop for and purchase products through an interface that aims to deliver a better mobile consumer experience and maximize conversion rates.

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Why conventional polling does not work. Hint: mobile

May 27, 2015

Many firms still solely rely on landlines to gather responses, partly due to regulations around robo calling mobile phones. Unfortunately, just supplementing the existing landline data with live calling to mobile phones is not a lasting, or even appropriate, solution.

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