As shoppers become increasingly comfortable on mobile, they are demanding more detailed experiences, leading to a growing preference for retailers’ mobile Web sites over applications, according to a new report from Siteworx.
Articles Tagged ‘mobile marketing’
Allstate’s launch of fast mobile claims payments will streamline the often onerous insurance-claims process, delivering convenience and speedy service that is especially valuable during times of crisis.
In a reflection of the growing role that image recognition technology is playing in mobile shopping, visual product search company Slyce Inc. has acquired mobile couponing firm SnipSnap for $6.5 million.
Victoria’s Secret sharpens social targeting, chats up Cosmopolitan fans on Snapchat – Mobile MarketerJanuary 30, 2015
Mobile Marketer today – Victoria’s Secret sharpens social targeting, chats up Cosmopolitan fans on Snapchat; Google’s mobile ad investments help keep Facebook at bay.
Google’s mobile search division recently announced upcoming algorithmic changes to the way it recognizes responsive mobile Web sites. According to the search giant’s blog, the shift is but the first step in providing mobile users with a more valuable, quality Web experience across devices.
Here is the 2015 editorial calendar for Mobile Commerce Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Commerce Daily and Mobile Marketer.
It is interesting to me that an event that occurs once a year – the Super Bowl – would have so many mobile apps designed for roughly four hours of television.
Significant sales jumps for food and beverage delivery applications during recent winter storm Juno point to the rich opportunity for retailers and brands to engage in partnership opportunities, as experts believe that they will help drive in-store commerce rather than detract from sales.
The Super Bowl halftime show will be shoppable via smartphones and other devices for the first time this year, enabling viewers to purchase a Katy Perry item that will be unveiled during the program.
Mobile Marketer today – Facebook poised to make deep cuts in Google’s mobile territory; Unilever to address challenges of mobile scale, attribution upon media review.