Articles Tagged ‘mobile marketing’


Mobile Web beats apps for detail-oriented shoppers: report

January 30, 2015

As shoppers become increasingly comfortable on mobile, they are demanding more detailed experiences, leading to a growing preference for retailers’ mobile Web sites over applications, according to a new report from Siteworx.

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Allstate streamlines claims process with launch of fast mobile payments

January 30, 2015

Allstate’s launch of fast mobile claims payments will streamline the often onerous insurance-claims process, delivering convenience and speedy service that is especially valuable during times of crisis.

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Slyce acquires SnipSnap as image recognition advances in mobile shopping

January 30, 2015

In a reflection of the growing role that image recognition technology is playing in mobile shopping, visual product search company Slyce Inc. has acquired mobile couponing firm SnipSnap for $6.5 million.

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Victoria’s Secret sharpens social targeting, chats up Cosmopolitan fans on Snapchat – Mobile Marketer

January 30, 2015

Mobile Marketer today – Victoria’s Secret sharpens social targeting, chats up Cosmopolitan fans on Snapchat; Google’s mobile ad investments help keep Facebook at bay.

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Reactions to Google’s mobile-friendly search changes

January 30, 2015

Google’s mobile search division recently announced upcoming algorithmic changes to the way it recognizes responsive mobile Web sites. According to the search giant’s blog, the shift is but the first step in providing mobile users with a more valuable, quality Web experience across devices.

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Editorial calendar 2015 for Mobile Commerce Daily

January 30, 2015

Here is the 2015 editorial calendar for Mobile Commerce Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Commerce Daily and Mobile Marketer.

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Technology and touchdowns: How mobile is changing the game

January 30, 2015

It is interesting to me that an event that occurs once a year – the Super Bowl – would have so many mobile apps designed for roughly four hours of television.

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Food delivery apps beef up, broadening omnichannel opportunities

January 29, 2015

Significant sales jumps for food and beverage delivery applications during recent winter storm Juno point to the rich opportunity for retailers and brands to engage in partnership opportunities, as experts believe that they will help drive in-store commerce rather than detract from sales.

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Super Bowl halftime show extends second-screen experience into shopping

January 29, 2015

The Super Bowl halftime show will be shoppable via smartphones and other devices for the first time this year, enabling viewers to purchase a Katy Perry item that will be unveiled during the program.

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Facebook poised to make deep cuts in Google’s mobile territory – Mobile Marketer

January 29, 2015

Mobile Marketer today – Facebook poised to make deep cuts in Google’s mobile territory; Unilever to address challenges of mobile scale, attribution upon media review.

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