Retail apps that implement a successful user retention strategy will enjoy the benefits of long-term customer value. But those that do not will struggle to reach a positive return on their acquisition investments.
Articles Tagged ‘mobile marketing’
Marketers of communications services face a paradox: while a big chunk of millennials place a high value on their phone, pay television and home Internet, an even bigger chunk is thumbs-down on the services.
Developing and executing a successful mobile marketing campaign can be quite challenging at times, but it does not have to be impossible.
Marsh Supermarkets is giving its customers a unique spin on the standard rewards-earning with a new mobile application that gifts users real money to use at the store in reward for viewing in-app ads.
Data from the Mailchimp Web archive for ecommerce shows that the open rate for emails has dropped from 22.2 percent to 16.73 percent in the last four years. Clicks have also decreased from 2.9 percent to 2.3 percent. The unsubscribe rate has nearly doubled from 0.12 percent to 0.23 percent.
Consumers spend more and convert at higher rates when they are in stores rather than online. That is a fact.
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey’s, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.
Luxury Daily today – Luxury cosmetics should be wary of Indie brands in digital space; Sotheby’s paints innovative picture of art history in latest film series.
Mobile usage surpassed desktop in 2014, but shopping patterns have not quite caught up. Consumers are still making more purchases and spending more money via desktop.
Mobile Marketer today – IHeartRadio bids for on-demand music leadership, holds on to live radio; 20th Century Fox unleashes Assassin’s Creed VR experience ahead of film’s release.