Nonprofit Operation Smile has partnered with the mobile gaming application Yahtzee With Buddies to push fundraising during October in a series of Halloween-themed challenges.
Articles Tagged ‘mobile marketing’
Dover International Speedway has become the first NASCAR track to offering in-seat ordering via a mobile application so fans do not miss any of the action.
U.S. fashion label Diane von Furstenberg is rewarding loyal viewers of its branded reality show “House of DVF” with a giveaway of a custom-branded Fiat during the finale.
Today in mobile marketing – Facebook’s Like button set to get more emotive; Samsung says personal payment information not at risk; Beautiful new app is like a stress-relieving lava lamp; IPhone 7 rumors: Apple Inc. patent points to wireless charging through speaker coil, taptic engine.
Mobile commerce transactions are expected to top $115 billion in 2015 and climb to $142 billion next year, according to a new report from Forrester Research.
Mobile Minutes: Google accelerates mobile pages; Android crushes iOS; Facebook tackles home repair; FanDuelOctober 8, 2015
Today in mobile marketing – Google tests mobile instant publishing service to rival Facebook, Apple; Apple’s iOS is still getting crushed by Android in the US; Facebook plunges into home repair matchmaking service; FanDuel bans employees from playing daily fantasy contests for money.
With more than 87 percent of consumers using smartphones or tablets to shop and 68 percent conducting pre-purchase research on smartphones, it is likely you will have a generous helping of mobile advertising in your fourth-quarter budget.
Office Depot recently put its mobile application through a major redesign for a better omnichannel experience, including advancements in personalization and the retailer’s rewards program as well as a tighter integration between the app and the in-store experience.
Mobile Minutes: Snapchat video; Twitter’s best tweets; Apple buys advanced AI; Microsoft’s new smartphonesOctober 7, 2015
Today in mobile marketing – Snapchat on pace to overtake Facebook for video supremacy; Twitter rolls out feature that showcases day’s best tweets; Apple acquires startup developing advanced AI for phones; Microsoft unveils new smartphones in bid to revive mobile business.
The app install and re-engagement market, which now constitutes about 30 percent of the mobile ad market as a whole, is starting to educate mobile marketers to consider scale, quality and longevity – and that the quality of a user really does matter.