Lord & Taylor is partnering with brands such as Michael Kors and Alex and Ani to deliver content and offers to in-store shoppers via iBeacon technology on their smartphones when they are nearby different departments.
Articles Tagged ‘mobile marketing’
Cause Mobile Wallet’s mobile-payment application is being used in a partnership with Red Bull and People Water to raise money for Life Rolls On, the featured charity at this week’s Vans US Open of Surfing, adding another dimension to charity fund-raising.
Mobile Marketer today – FTC’s carrier billing report impacts burgeoning mobile payments methods; Weinstein Studios bets on Kik to build word-of-mouth for The Giver.
It turns out that the Chinese, both in rural and urban areas, empowered by China’s steadily solidified infrastructure, prefer conducting all commercial transactions online or on their mobile phone.
With Starbucks looking to bring its mobile payments platform to other retailers and the rumor mill around an Apple mobile payments solution kicking into high gear again, the mobile payments wars may just be beginning.
Mobile Marketer today – How to target Gen Z, the new consumer on the block, via mobile; Space Needle app launches new digital experiences.
Like most people, I read and listen to mobile marketing pundits as much as I possibly can. From that sea of facts and opinions, there are three quotes that truly stand out and guide my mobile and cross-channel strategy. They are simple yet profound, and I believe they will stand the test of time.
With recent surveys showing that security concerns are one of the biggest holdups in mobile payments adoption, Visa is hoping a soon-to-be released tokenization service will resonate with both consumers and merchants.
Mobile Marketer today – Wet Seal fires up text messaging with rich media to better engage teens; Heineken seeks to dial up local adventures in social campaign.
Fashion retailer Aeropostale is using social and mobile messaging to build anticipation for the upcoming reveal of its new rebranding initiative on July 28, including a text campaign inviting customers in-store and hashtag promotions.