Articles Tagged ‘mobile marketing’


Target scares up Halloween sales with Instagram treats

October 22, 2014

In a reflection of Target’s growing Instagram strategy, the retailer is treating the social media site’s users to do-it-yourself Halloween content, including recipes, decorations and craft projects.

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Local restaurants streamline pay-at-the-table with Apple Pay

October 22, 2014

The Perkwave mobile application has teamed up with Apple Pay to bring quick payment options to customers of a slew of local restaurants including the Crown & Anchor Pub in Las Vegas, NV, Café Vico in Fort Lauderdale, FL and The Grille in San Diego, CA.

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Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

October 22, 2014

Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

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Billions in holiday mcommerce sales at risk due to cart abandonment: report

October 22, 2014

Merchants and brands could lose out on up to $8.6 billion in mcommerce sales this holiday season due to checkout cart abandonment, according to a new report from Jumio.

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Mobile games captivate brands as real-time optimization opportunities grow – Mobile Marketer

October 22, 2014

Mobile Marketer today – Mobile games captivate brands as real-time optimization opportunities grow; Michelin leverages YouTube to teach young drivers about tire safety.

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Use of mobile doubles for researching and completing online purchases: report

October 21, 2014

In the past year, Internet shopping via a PC or laptop dropped from 78 percent to 63 percent, while the use of smartphones doubled from 8 percent to 15 percent and tablets from 5 percent to 10 percent, according to a new report from GfK.

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Foursquare talks up traffic-building local search in new campaign

October 21, 2014

Foursquare, a mobile application dedicated to local searches and discoveries, has rolled out its first brand campaign this week after undertaking a major rebranding initiative this summer to establish a stronger stake in the mobile space.

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Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

October 21, 2014

Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

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Citgo connects with consumers via mobile promotion

October 21, 2014

Citgo Petroleum Corporation is driving application downloads with the new “Win With Citgo” promotion, which offers 108 fans a chance to win significant prizes during the holiday season.

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How mobile appointments translate into customer satisfaction, higher conversions

October 21, 2014

Most Americans prefer to schedule personal appointments by using mobile applications, email, text messaging or Web sites, a Google Consumer Survey shows, reflecting the increasing use of mobile in daily activities.

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