McDonald’s plan to begin testing mobile order-and-pay at some of its restaurants in China is part of an endeavor to connect the online and in-store experience to reach consumers who are increasingly embracing mobile applications.
Articles Tagged ‘mobile marketing’
As accessories retailer Claire’s continues to revamp its marketing strategy under new leadership, a clear focus on leveraging social media is emerging, as evidenced by a recent campaign featuring YouTube stars.
Beauty retailer Ulta has created a virtual version of the Truth or Dare game to generate hype around its introduction of Urban Decay’s popular Naked Palette while providing a unique take on the typical social media contest.
When developing a Web site for your business, you simply cannot ignore that the majority of Web site browsing in 2015 is conducted through mobile devices.
Marketers are not keeping up with the overwhelming shift to digital and mobile when it comes to how consumers find, store and use coupons, according to a new report from Forrester Research.
PayPal’s $890 million acquisition of digital money transfer company Xoom reflects the company’s ongoing efforts to retain and build on its status as a mobile payments leader as competition in the space continues to grow.
Beacon technology has penetrated the retail industry and is set to revolutionize the restaurant industry as we know it.
Citi’s brand-new iPhone application takes a significant step forward in further streamlining mobile banking with the integration of Touch ID and Apple Watch.
Nike has launched a mobile raffle system aimed at making it easier for fans to obtain limited editions of its sneakers despite problems with automated computer bot programs that attack an online store’s inventory.
Horticulture retailer Gardener’s Supply Company is one of the first marketers to jump on board Pinterest’s new buyable pin option to reap the early-bird-gets-the-worm benefits.