Articles Tagged ‘mobile marketing’


Mobile NFC payments to exceed $130B by 2020: report

December 19, 2014

A recent study conducted by Strategy Analytics revealed that payments made with near field communications-enabled mobile handsets are set to exceed $130 billion of consumer retail around the world by 2020.

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Bacardi offers valuable lesson on how to protect against app burnout – Mobile Marketer

December 19, 2014

Mobile Marketer today – Bacardi offers valuable lesson on how to protect against app burnout; Hyatt Regency Bellevue ups guest communication with SMS strategy.

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Key techniques to get brands through holiday downloads

December 19, 2014

Finding the right audience for your app is not a trivial task. It requires blending high volume with high-value users. Adjusting these balances depending on your app’s lifecycle is paramount.

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Target meets last-minute shoppers’ needs via mobile services, offers

December 18, 2014

During the final week of the holiday shopping season, Target is ramping up efforts to bring added convenience to last-minute shoppers via a variety of mobile services, including special offers, store pickup and gift cards.

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Mazda’s mobile-appointment scheduling aims to ease customer-dealer relations

December 18, 2014

Mazda USA will let customers schedule their own service appointments through smartphones as the automaker strives to enhance the vehicle owner’s experience on mobile, making it easier to do business with the dealer.

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Time’s acceptance of bitcoin points to bigger push into mobile subscriptions

December 18, 2014

Time Inc.’s move to accept bitcoin payments for subscriptions to some of its publications marks a step forward for traditional publishers exploring new business models that can be enabled through mobile devices.

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Etsy links online marketplace to social commerce

December 18, 2014

In a reflection of the growth in social commerce, retailers on Etsy can now sell their products in-stream on Facebook, Twitter, Pinterest and Tumblr.

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How marketers can leverage revamped iOS notification widget – Mobile Marketer

December 18, 2014

Mobile Marketer today – How marketers can leverage revamped iOS notification widget; Marriott leads travel brands in Snapchat-focused marketing.

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Apple Pay’s growth increases pressure on retailers to jump on board

December 17, 2014

Apple Pay continues to add more partners, including a number of new banks, which will drive perceived value for consumers and encourage more banks as well as retailers to jump on board.

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Wanelo’s Shopify integration unites independent shops on one platform

December 17, 2014

Wanelo’s integration of Shopify’s retailers within its mobile application brings the social shopping network a step closer to its goal of building a single dominant platform for shopping by uniting all of the world’s merchants.

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