Articles Tagged ‘mobile marketing’


Mobile’s disruption power extends from big brands to small, says FedEx exec

September 28, 2016

NEW YORK – An executive from FedEx at the MMA SM2 Innovation Summit 2016 spoke about mobile’s ability to empower brands of any size, ultimately enabling smaller companies to become multinational firms.

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Digital marketing can generate a lower cost-per-acquisition than offline advertising

September 28, 2016

The luxury market is overly saturated with brands spending copious amounts of money on ads while competing for attention from an incredibly niche audience. In fact, this niche-spending group is one of the smallest consumer groups across all verticals.

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Personalized mobile services yield highest user engagement: Pandora exec – Mobile Marketer

September 27, 2016

Mobile Marketer today – Personalized mobile services yield highest user engagement: Pandora exec; AOL exec: Efficient use of data is critical for mobile success.

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How a mobile-first attitude generates quality leads

September 27, 2016

The days of cheap or free customer acquisition are over. Google ads are highly competitive, Facebook is pay-to-play, and Instagram ads are here to stay. And now Snapchat has launched an enormous advertising push aimed at increasing its annual revenue from $59 million to $1 billion by the end of 2017.

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How Starbucks is pouring inspirational, non-commerce content into its app – Mobile Marketer

September 26, 2016

Mobile Marketer today – How Starbucks is pouring inspirational, non-commerce content into its app; Gilt unbuttons multichannel fall campaign featuring sponsored content, mobile videos.

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Social media will never overtake PR

September 26, 2016

Yes, social media is pervasive. Yes, social media has disrupted the PR industry. But it will never fully overtake PR and here are several reasons why.

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Driving the customer-engagement flywheel with mobile

September 26, 2016

Given the overall lack of executive-level recognition of the power that mobile now wields, even retailers that say they have embraced a mobile-first strategy have often not made significant changes in their organizational behavior.

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Macy’s partnership with cosmetic service app combines beautification with at-home shopping

September 23, 2016

Macy’s is partnering with at-home style service application beGlammed to bring the retailer’s cosmetic services straight to customers’ homes, showcasing how omnichannel marketers can marry mobile with in-person experiences.

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Marshalls surprises customers with curated gifts inspired by their Pinterest boards

September 23, 2016

Marshalls is making some of its customers’ Pinterest boards come to life this fall with surprise packages delivered to consumers’ homes featuring gifts inspired by items they have pinned on Pinterest as part of the retailer’s Pin Pals campaign.

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Mondelez spreads branded content across music streaming with iHeartMedia partnership – Mobile Marketer

September 23, 2016

Mobile Marketer today – Mondelez spreads branded content across music streaming with iHeartMedia partnership; Cheetos unpacks Halloween-themed social contest on mobile-optimized art hub.

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