Articles Tagged ‘mobile marketing’


Sephora shapes mobile personalization with tailored, step-by-step experience

March 5, 2015

Addressing millennial shoppers’ desire for fast, personalized mobile experiences, Sephora today launches a new service on its mobile site and application, Pocket Contour Class, to provide tailored, step-by-step instructions for makeup application.

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Wagamama lets restaurant patrons pay for meals via mobile app

March 5, 2015

Wagamama, a British pan-Asian casual restaurant chain, is teaming up with MasterCard to let customers use a mobile application to pay for meals, adding speed and convenience to the dining experience.

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What the future of mobile data has in store

March 5, 2015

By the time you finish reading the fourth paragraph of this article, users will send 240 million emails, Tweet 277,000 times, share content 2.46 million times on Facebook, upload 72 hours of new video to YouTube and post 216,000 photos to Instagram.

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Pizza Hut’s mobile commerce goals drive connected car ordering test

March 4, 2015

Pizza Hut’s demonstration with Visa and Accenture of a connected car shopping experience at the Mobile World Congress is the next stage in consumers’ addiction to their smartphones, built on their growing trust in mobile commerce.

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Mall developer Starwood offers time-sensitive mobile deals to build traffic

March 4, 2015

Starwood Retail Partners is bringing an in-mall mobile application that offers consumers immediate deals to 10 mall properties throughout the United States to drive more transactions at bricks-and-mortar stores.

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Swiss Diamond cooks up easier-to-use site for smartphone shoppers

March 4, 2015

Swiss Diamond, a maker of high-end cookware and kitchen items, has seen conversion rates jump 25 percent since launching a mobile-optimized Web site that combines improved user navigation and functionality to enhance the browsing experience.

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Single-channel approaches to customer conversations will not work

March 4, 2015

If you are dealing with millions of individuals, actually knowing their name and what they care about is going to be tough.

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Samsung, PayPal each reach for bigger mobile payments role

March 3, 2015

With Google is angling to dominate Android mobile payments, Samsung is moving quickly to make its own mark with the launch of Samsung Pay while PayPal has acquired MCX partner Paydiant, giving it access to major retailers.

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Joe Fresh takes US trendy apparel turf war to app

March 3, 2015

Going up against the likes of H&M, Zara, Forever 21 and Charlotte Russe, Canadian apparel and cosmetics brand Joe Fresh has released its first shop-on-the-go application to make greater inroads into the bustling United States market.

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Wearables are talk of the show at Barcelona’s Mobile World Congress

March 3, 2015

You cannot move at Mobile World Congress in Barcelona for bumping into a wearable tech stand from the likes of Garmin, GoPro, Fitbit, LG and Huawei, to name just the few I have seen so far.

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