Articles Tagged ‘mobile marketing’


Outback Steakhouse innovates reservations with mobile-enabled wait lists

October 30, 2014

Outback Steakhouse claims to be the only national restaurant chain to offer mobile access to real-time data about wait times for tables, reflecting how smartphones are innovating customer experiences.

Share on FacebookShare on LinkedInShare on Twitter

55pc of well-to-do use mobile phones for payments: study

October 30, 2014

Forty percent of North American consumers use smartphones to pay for purchases at a merchant location, up from 16 percent two years ago, as millennials and high-income consumers grow increasingly comfortable with mobile payments, according to an Accenture survey.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

October 30, 2014

Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

Share on FacebookShare on LinkedInShare on Twitter

Edmunds.com connects car shoppers with dealers via text messaging

October 30, 2014

Car-shopping site Edmunds.com has acquired CarCode to boost its mobile strategy by enabling users to interact one-on-one with car dealers via text messaging.

Share on FacebookShare on LinkedInShare on Twitter

GameStop, Chili’s ramp up St. Jude’s Hospital donations via mobile

October 30, 2014

GameStop and Chili’s are hoping to ramp up donations for St. Jude’s Children Research Hospital’s annual campaign by encouraging consumers to donate via mobile devices, online and in-store.

Share on FacebookShare on LinkedInShare on Twitter

FCC proposal would widen opening for mobile video services, advertising – Mobile Marketer

October 30, 2014

Mobile Marketer today – FCC proposal would widen opening for mobile video services, advertising; Mondelez arms in-store reps with mobile access to retail software.

Share on FacebookShare on LinkedInShare on Twitter

6 mobile holiday must-haves to eliminate friction

October 30, 2014

We will never get to engagement if we do not eliminate friction. Friction in mobile experiences is deadly.

Share on FacebookShare on LinkedInShare on Twitter

McDonald’s doubles down on NFC with both Softcard and Apple Pay

October 29, 2014

McDonald’s is extending nationwide its partnership with mobile payments platform Softcard in an effort to push sales and offer more convenience to consumers.

Share on FacebookShare on LinkedInShare on Twitter

Wireless carriers could withdraw from NFC payments: report

October 29, 2014

While the launch of Apple Pay and Host Cost Emulation promise to boost near field communications-based payments, one group that is likely to see its role diminish is wireless carriers, according to a new report from Juniper Research.

Share on FacebookShare on LinkedInShare on Twitter

Yellow Pages drives local commerce with social campaign

October 29, 2014

Canadian digital media company Yellow Pages is hoping to drive local commerce ahead of the holiday season with its “Shop The Neighbourhood” social campaign.

Share on FacebookShare on LinkedInShare on Twitter