Articles Tagged ‘mobile marketing’


Target tests mobile loyalty app to drive in-store purchases

March 2, 2015

Target is testing a new loyalty program called Redperks that centers on a mobile application enabling users to earn points by scanning a bar code every time they make a purchase.

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Starbucks partners with Concur to bridge business expenses, mobile rewards

March 2, 2015

Starbucks is extending its expertise in mobile payments to business travelers through a new partnership with expense reporting system Concur.

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Grow Financial leverages Apple Pay to lure younger customers on mobile

March 2, 2015

Grow Financial Federal Credit Union has integrated with Apple Pay, as it reaches out to a growing number of consumers banking on mobile, especially younger customers, with enhanced payment information protection services.

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Native advertising is underused in the mobile context

March 2, 2015

It seems like no conversation about media is complete without either an ode to, or a lamentation of “native.”

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Sephora holds first sweepstakes on Snapchat to up social clout

February 27, 2015

Beauty products retailer Sephora is running its first sweepstakes on Snapchat, a photo-sharing application for smartphones and tablets, to build its database of social media followers.

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Spotify, Facebook tap carrier billing for streamlined checkout

February 27, 2015

Spotify and Facebook are leveraging mobile payment firm Boku’s new Phone-on-File platform, which enables customers to store mobile phone numbers as their payment method of choice, offering a streamlined checkout process for one-time and repeat purchases.

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Virgin America ups stake in mcommerce with Visa Checkout integration

February 27, 2015

Virgin America is the first United States airline to integrate with Visa Checkout, a platform which does not require consumers to enter in credit card information while completing a purchase online or on a mobile device, proving that the airline industry continues to move quickly into the mcommerce sector.

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Bank of the West app adds a bill for payment in 30 seconds

February 27, 2015

Following a soft launch last fall, Bank of the West is rolling out scan-to-pay bill payment capabilities in its mobile application for customers at its more-than 650 locations, promising users can add a bill in about 30 seconds.

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Toyota builds ties with TV viewers via mobile-enabled interactive ad – Mobile Marketer

February 27, 2015

Mobile Marketer today – Toyota builds ties with TV viewers via mobile-enabled interactive ad; Facebook TV ads touting power of friendship reflect exodus of teens.

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Q4 2014 mobile site performance benchmark report

February 27, 2015

The second installment in a new exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this installment how leading brands in the retail, banking and travel sectors fared.

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