Groupon’s fortunes grow on basis of strong mobile positioning
June 18, 2013Groupon’s fortunes are improving thanks almost exclusively to the daily deal site’s increasingly strong performance in mobile.
Articles Tagged ‘mobile marketing’
Quiznos enhances geotargeting with behavioral data to drive coupon redemptions
June 18, 2013Quiznos is leveraging historical location data to deliver mobile ads with an offer to users who are likely to purchase a sandwich for lunch.
Mobile Marketing Summit New York Sept. 12: Sears, American Eagle, Time, Ogilvy, Cabela’s, InterContinental
June 18, 2013Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from Sears, American Eagle Outfitters, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
Dave & Buster’s invites creativity with mobile gaming app development
June 18, 2013Dave & Buster’s is giving users the opportunity to design a mobile application that will be featured as an arcade attraction at its locations nationwide.
Marriott takes mobile ambitions up a notch with new multichannel campaign
June 18, 2013Marriott has rolled out its Travel Brilliantly multichannel campaign in a move to amplify the brand’s dedication to envision the future of travel.
Why getting mobile SEO right is critical – Mobile Marketer
June 18, 2013Mobile Marketer today – Why getting mobile SEO right is critical; Rewards-based ads double mobile advertising engagement: report.
Porsche entices prospective drivers with new Cayman vehicle via interactive mobile app – Luxury Daily
June 18, 2013Luxury Daily today – Porsche entices prospective drivers with new Cayman vehicle via interactive mobile app; Future of fashion brands depends on millennial brand affinity.
How to avoid major mobile traps
June 18, 2013We recently finished a massive analysis of thousands of mobile usability studies in which we identified the major mobile traps that marketers fall into when transitioning their sites and apps to mobile.
Macy’s showcases Impulse collection through shoppable mobile campaign
June 17, 2013Macy’s is leveraging mobile to showcase its new Impulse collection, as well as let fashion-savvy customers buy the latest looks.
EBay propels mcommerce efforts with same-day delivery app update and expansion
June 17, 2013EBay is making a bigger play in mobile commerce with its revamped eBay Now iPhone application, as well as plans to release an Android app and expand to more delivery zones in the future.
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