Articles Tagged ‘mobile marketing’


Everlane, Zulily embrace Facebook Messenger for customer service

March 27, 2015

Retailers Everlane and Zulily are at the forefront of leveraging Messenger for one-to-one business-customer relations as Facebook looks to position the application as a communications platform.

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Free People finds synergy between music festivals and push notifications

March 27, 2015

Urban Outfitters Inc.’s bohemian apparel brand Free People knows how to effectively time push notifications to drive sales for current collections available on its application.

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Engagement to monetization: Improving mobile marketing ROI

March 27, 2015

There is a big problem for many businesses joining the app rush: they have no idea how to monetize engagement over mobile.

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Retailers make little headway meeting shoppers’ mobile in-store expectations: Accenture

March 26, 2015

While physical and digital commerce are quickly converging, retailers in the United States have not made much progress in the past year meeting shoppers’ expectations for mobile capabilities and enhanced in-store experiences, according to two new reports from Accenture.

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CheapTickets.com taps travelers’ love of selfies in vacation contest

March 26, 2015

CheapTickets.com is leveraging the selfies obsession with the tradition of travel photos in a “Trelfies” contest that lets travelers submit memorable photos for a chance to win a vacation.

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Mobile Minutes: Microsoft’s app-building service; BT returns to mobile market; Twitter’s quality filter; 3D scanning

March 26, 2015

Today in mobile marketing – Microsoft Corp. unveils streamlined app-building service, backed by the cloud; BT returns to mobile phone market; Twitter hopes new quality filter will help hide abusive tweets; 3D scanning just might change your life.

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The new HQ for innovation labs? Your retail store

March 26, 2015

If innovation is going to be customer-centric, the actual hands-on designing and building of the technology needs to be centered where the customer is.

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Kroger’s app upgrades shopping list for enhanced planning, shopping experiences

March 25, 2015

Supermarket chain Kroger is tightening the integration between the planning and in-store stages of grocery shopping through new upgrades to the shopping list feature in its mobile application that make it easier to find products.

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(RED), Khan Academy embrace Square Cash for fundraising

March 25, 2015

Nonprofit organizations (RED) and Khan Academy are among the early adopters of Square Cash’s new payment capabilities.

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Wells Fargo’s mobile banking app says hola to Spanish customers

March 24, 2015

Wells Fargo & Co. has added a Spanish-language option to its mobile banking application, building on the financial institution’s introduction of Spanish Text Banking last year, as it seeks to address this demographic’s close relationship with their smartphones.

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