Fashionable apparel and accessories retailer Hennes & Mauritz, commonly known as H&M, is boosting sales with curated lists of trending items in the form of a blog post on social media, playing on consumers’ love of pictures and snackable content.
Articles Tagged ‘mobile marketing’
Walmart is the latest retailer to add gift registry capabilities to its mobile application, letting users create, manage and share their wedding or baby registry anytime, anywhere.
Discover Financial cardholders in the United States will be able to use Apple Pay at participating merchants starting this fall, opening Apple’s mobile wallet to a larger market as Discover ends its six-month holdout.
Responsive Web design is all the rage. We hear advocates asserting that “responsive is the way to develop sites.” Or “Google recommends responsive for SEO.”
Starbucks’ rising mobile payments transaction volume is tied to its nascent order and pay system and stems from the company’s tying together of loyalty, a mobile application and its in-store point-of-sale system to create a commerce ecosystem.
Baskin Robbins’ plan to launch a mobile loyalty program, including successful features from Dunkin’ Donuts’ mobile application, will build engagement by giving consumers a faster way to learn about time-sensitive events and offers, while making customers more likely to redeem promotions.
CinemaxX is allowing movie-goers at theaters in Germany to use a mobile application to purchase tickets and refreshments with their smartphones, meeting consumers’ accelerated demands for fast, convenient service amid the mobile mind shift.
Overall, mcommerce is expected to account for 40 percent of all global online transactions by the end of 2015. To be successful, marketers must have a strong hold on mobile performance marketing methods to drive sales.
Citi and AT&T are offering holders of a new card the opportunity to buy a mobile phone and be reimbursed for the cost, targeting fans of both smartphones and online shopping.
How many of your mobile campaigns simply fail to generate the metrics that you really need to justify your mobile ad budget? I am guessing more than your directors would prefer.