Articles Tagged ‘mobile marketing’


McDonald’s cooks up mobile payments in China, following KFC

July 7, 2015

McDonald’s plan to begin testing mobile order-and-pay at some of its restaurants in China is part of an endeavor to connect the online and in-store experience to reach consumers who are increasingly embracing mobile applications.

Share on FacebookShare on LinkedInShare on Twitter

Claire’s attempts to get back to cool and drive sales through YouTube

July 7, 2015

As accessories retailer Claire’s continues to revamp its marketing strategy under new leadership, a clear focus on leveraging social media is emerging, as evidenced by a recent campaign featuring YouTube stars.

Share on FacebookShare on LinkedInShare on Twitter

Ulta gamifies product promotion with mobile update of Truth or Dare

July 7, 2015

Beauty retailer Ulta has created a virtual version of the Truth or Dare game to generate hype around its introduction of Urban Decay’s popular Naked Palette while providing a unique take on the typical social media contest.

Share on FacebookShare on LinkedInShare on Twitter

5 key elements of a well-designed responsive Web site

July 7, 2015

When developing a Web site for your business, you simply cannot ignore that the majority of Web site browsing in 2015 is conducted through mobile devices.

Share on FacebookShare on LinkedInShare on Twitter

Marketers not keeping up with shift to contextual coupons: Forrester

July 6, 2015

Marketers are not keeping up with the overwhelming shift to digital and mobile when it comes to how consumers find, store and use coupons, according to a new report from Forrester Research.

Share on FacebookShare on LinkedInShare on Twitter

PayPal builds cross-border cred with Xoom acquisition

July 6, 2015

PayPal’s $890 million acquisition of digital money transfer company Xoom reflects the company’s ongoing efforts to retain and build on its status as a mobile payments leader as competition in the space continues to grow.

Share on FacebookShare on LinkedInShare on Twitter

How beacon technology enhances the restaurant customer experience

July 6, 2015

Beacon technology has penetrated the retail industry and is set to revolutionize the restaurant industry as we know it.

Share on FacebookShare on LinkedInShare on Twitter

Citi addresses demands for easier mobile access with redesigned app

July 2, 2015

Citi’s brand-new iPhone application takes a significant step forward in further streamlining mobile banking with the integration of Touch ID and Apple Watch.

Share on FacebookShare on LinkedInShare on Twitter

Nike mobile raffle takes a run at illicit sneaker trade

July 2, 2015

Nike has launched a mobile raffle system aimed at making it easier for fans to obtain limited editions of its sneakers despite problems with automated computer bot programs that attack an online store’s inventory.

Share on FacebookShare on LinkedInShare on Twitter

Gardener’s Supply Company cultivates benefits of early introduction to Pinterest’s buyable pin

July 2, 2015

Horticulture retailer Gardener’s Supply Company is one of the first marketers to jump on board Pinterest’s new buyable pin option to reap the early-bird-gets-the-worm benefits.

Share on FacebookShare on LinkedInShare on Twitter