Articles Tagged ‘mobile marketing’


Amazon revamps in-app menu for easier access, navigation

July 29, 2016

Amazon’s menu on its iPhone application has a new design to make it easier to use, including the ability to swipe left for easy access and a new settings section where users can easily see notifications from the online retailer.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Apple’s TV aspirations; Amazon beats estimates; Android handsets advance; Square adds service

July 29, 2016

Today in mobile marketing – Apple’s hard-charging tactics hurt TV expansion; Amazon revenue beats estimates as cloud sales surge; Android handset makers’ advance squeezes Apple; Square will let its sellers schedule deposits.

Share on FacebookShare on LinkedInShare on Twitter

Mobile payments beyond NFC: The case for beacons

July 29, 2016

It is no secret that banks have concerns that tech giants such as Apple and Google are entering their sectors with mobile wallets and payment solutions.

Share on FacebookShare on LinkedInShare on Twitter

Walmart advances app with Canada rollout and download incentive

July 28, 2016

Walmart is investing more heavily in its retail application, pairing a launch in Canada with an incentive in the United States for first-time users to receive a gift card.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: T-Mobile grows; Pandora recommends nearby concerts; Pinterest nabs Snapchat ad guru; Venmo expands payments

July 28, 2016

Today in mobile marketing – Subscriber additions drive T-Mobile’s profit beat, forecast; Pandora adds concert ticket notifications as first step of Ticketfly integration; Pinterest steals away one of Snapchat’s advertising gurus; Venmo users can make purchases, split checks.

Share on FacebookShare on LinkedInShare on Twitter

The Amazon effect: Is there a new player in the fashion retail space?

July 28, 2016

With recent reports showing luxury fashion spend is down and Burberry recording a recent drop in earnings, Amazon may see an opportunity to shake up a new sector.

Share on FacebookShare on LinkedInShare on Twitter

Customers are lazy. Are marketers ready to pick up the slack?

July 28, 2016

When did it start? Ten, 11 or 12 years ago when marketers began, slowly, conceding their driver’s seat to consumers?

Share on FacebookShare on LinkedInShare on Twitter

Sears borrows from Pokemon Go for app-based in-store scavenger hunt

July 27, 2016

Sears is combining two big mobile trends – real-world scavenger hunts and in-store activations – in the new Find Max game, enabling shoppers to search for clues and unlock prizes using the retailer’s shopping application.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Nexus gets spam protection; Amazon Prime lands in India; Huawei’s smartphone sales surge; Talkshow app

July 27, 2016

Today in mobile marketing – Nexus, Android One get spam protection update from Google; Amazon launches Prime loyalty program in India; Chinese smartphone maker Huawei’s H1 smartphone shipments rise 25pc on-year; Talkshow app adds Q&A feature for celebrities seeking Twitter alternative.

Share on FacebookShare on LinkedInShare on Twitter

Rallying cry for transparency should mean more revenue for mobile publishers

July 27, 2016

Both advertisers and publishers are demanding more transparency in everything they do.

Share on FacebookShare on LinkedInShare on Twitter