Articles Tagged ‘mobile marketing’


The North Face pinpoints mobile as rainmaker but storm clouds loom

March 31, 2015

While The North Face is likely to drive traffic into its stores with a new campaign that leverages how consumers use their smartphones throughout the day for checking the weather, the effort’s use of long codes could be risky.

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Burger King cooks up personalized experiences on new responsive site

March 31, 2015

Burger King in Canada is extending its focus on letting customers customize meals with a new mobile-friendly Web site featuring a personalized interactive nutritional calculator.

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Mobile Minutes: Spotify considers podcasts; Amazon.com’s home services marketplace; Airbnb’s unique raffle; Net rules

March 31, 2015

Today in mobile marketing – Spotify said in talks to add podcasts to challenge Apple; Amazon wants to be your home services middleman; Airbnb raffles off a stay in a…Scandinavian ski jump?; FCC chairman: Net rules will withstand court challenge.

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Mobile should be hub of customers’ relationships with retailers: report

March 30, 2015

While retailers continue to invest heavily in loyalty, many are failing to successfully engage digital customers, with only 24 percent of loyalty programs allowing redemption through mobile, according to a new report from Capgemini.

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Metro’s mobile app feeds appetite for grocery savings, personalization

March 30, 2015

Canadian food retailer Metro is making grocery savings more personal for shoppers with a mobile application and a Web site section that include a flyer with deals and weekly recipe ideas tailored to individual tastes and lifestyles.

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The urgency of mobile search engine optimization

March 30, 2015

The next real SEO challenge for brands is not duplicate content, schema or low-quality links. No, the next hurdle is the mobile experience of your site. And brands that simply serve up the desktop version of their site for mobile users could be in for a big surprise.

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Everlane, Zulily embrace Facebook Messenger for customer service

March 27, 2015

Retailers Everlane and Zulily are at the forefront of leveraging Messenger for one-to-one business-customer relations as Facebook looks to position the application as a communications platform.

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Free People finds synergy between music festivals and push notifications

March 27, 2015

Urban Outfitters Inc.’s bohemian apparel brand Free People knows how to effectively time push notifications to drive sales for current collections available on its application.

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Engagement to monetization: Improving mobile marketing ROI

March 27, 2015

There is a big problem for many businesses joining the app rush: they have no idea how to monetize engagement over mobile.

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Retailers make little headway meeting shoppers’ mobile in-store expectations: Accenture

March 26, 2015

While physical and digital commerce are quickly converging, retailers in the United States have not made much progress in the past year meeting shoppers’ expectations for mobile capabilities and enhanced in-store experiences, according to two new reports from Accenture.

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