Articles Tagged ‘mobile marketing’


Office Depot markets to Shazam users in-store via sound system

November 26, 2014

Office Depot is leading the way in mobile marketing with a new beacon-like strategy enabling shoppers to access offers and other content on their smartphones by connecting with the in-store sound system.

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Urban Outfitters, Nicole Miller in Wanelo “buy” button launch

November 26, 2014

Social shopping network Wanelo is streamlining the customer journey by launching a “buy” button that enables purchases from within the network’s mobile application.

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RetailMeNot app maps nearby deals for more relevant savings

November 26, 2014

The RetailMeNot mobile application has been updated with a nearby offer functionality that includes a map display showing consumers which deals are just steps away from their current location.

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Native ad budgets to jump in 2015 as programmatic takes off – Mobile Marketer

November 26, 2014

Mobile Marketer today – Native ad budgets to jump in 2015 as programmatic takes off; Pop network embraces Tumblr to engage multiscreen fans.

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Inviting nominations: Mobile Commerce Awards 2014

November 26, 2014

Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers.

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Image tips from Tinder to solve mobile’s biggest problem

November 26, 2014

UPS reports that 43 percent of mobile users prefer computer-based shopping versus mobile, because they cannot get clear product images.

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Gap bolsters European presence with Zalando mobile Web push

November 25, 2014

Gap’s plan to launch an online store next summer on Zalando, a European fashion Web site that receives 40 percent of its traffic from mobile, continues the United States brand’s ramp-up of omnichannel services to engage new consumers.

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Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

November 25, 2014

Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time, Forrester, HSN, Twitter, New York Times, Deloitte, eBay’s StubHub, GrubHub, Mindshare, DigitasHealth and Silver Airways. Must-attend event for brands, retailers, agencies and publishers.

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Applebee’s taps power of social gifting to engage consumers on mobile

November 25, 2014

Applebee’s Neighborhood Grill & Bar is leveraging the growing popularity of mobile gift cards and social media to engage social media and mobile users in sending each other drink and food gift-card items, creating a convivial atmosphere heading into the holiday shopping season.

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Dunkin’ Donuts’ app reaches 10M downloads as loyalty, payments ascend

November 25, 2014

In a reflection of the growing importance of mobile loyalty to quick-serve restaurants, Dunkin’ Donuts DD Perks loyalty program has signed up 2 million members while the chain’s mobile payment and gifting application has surpassed more than 10 million downloads.

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