Articles Tagged ‘mobile marketing’


Mobile commerce in review: The future gets closer

July 25, 2016

The march towards a future where mobile and digital influence almost all transactions picked up speed last week. Watch this video for the full analysis.

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Mobile Minutes: Apple Watch sales; Redbox trials streaming service; Google’s museum app; Banking apps accelerate

July 25, 2016

Today in mobile marketing – Apple Watch sales fall 55pc in second quarter, IDC report says; Redbox testing new streaming service (exclusive); Google’s new app brings hundreds of museums to your phone; Banking via Web sites in decline as mobile apps take over.

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To move forward, Snapchat must look to Instagram

July 25, 2016

Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.

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Why September is the best month for acquiring mobile customers

July 22, 2016

Retailers looking for an upper hand on mobile this holiday season may want to boost their efforts to drive installs in September, when acquisition costs are at their lowest while install-to-purchase rates are still high, according to a new report from Liftoff.

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Mobile Minutes: EBay raises forecast; Spotify debuts programmatic buying; Amazon eyes banking; Tinder chats up groups

July 22, 2016

Today in mobile marketing – EBay raises forecasts a year after PayPal split; Spotify launches programmatic audio ad buying globally; Amazon tip-toes into banking business; Tinder launches Social to let users hang out in groups.

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Branded, sponsored content are working in early efforts to evade ad-blocking – Mobile Marketer

July 22, 2016

Mobile Marketer today – Branded, sponsored content are working in early efforts to evade ad-blocking; SI Play app ushers in modern management for youth sports.

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Virgin America turns seat upgrades into live auction via SeatBoost app

July 21, 2016

Virgin America is maximizing ancillary revenue while providing positive brand experiences with live bidding for seat upgrades via the SeatBoost application.

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Mobile Minutes: Facebook bets on lasers; Google pitches AI; Twitter verification; Phone charger sales surge

July 21, 2016

Today in mobile marketing – Facebook wants to use laser to deliver high-speed Internet; Google uses AI to lure new cloud customers; Twitter’s latest change probably wouldn’t have helped Leslie Jones; Phone charger sales are surging because of Pokemon Go.

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How luxury brands engage the mobile-savvy customer

July 21, 2016

No omnichannel technology can replace the effect of stellar face-to-face customer experiences provided in stores, where the majority of consumers still do their buying.

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Yes, app marketers, you do need a message center

July 21, 2016

Applications that employ push notifications drive more than twice as much usage as apps that do not. App users are your most profitable customers. So it only makes sense to ensure that notifications are both seen and retained.

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