Articles Tagged ‘mobile marketing’


Amazon makes it harder for retailers to ride Prime Day’s coattails

June 24, 2016

Amazon will once again unleash a barrage of eye-popping deals in July for its second annual Prime Day promotion and savvy retailers are preparing now for an expected surge in traffic even as the ecommerce giant takes steps to prevent competitors from riding on its coattails.

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Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience

June 24, 2016

How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET.

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EBay asks users what deals they want, enhancing targeting capabilities

June 24, 2016

EBay is sharing exclusive deals on mobile and offering social media users the options to choose between products and deals in the retailer’s Summer of Choice campaign, which is a bid to drive sales with targeting derived through mobile engagement.

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Mobile Minutes: Google buys Webpass; BET’s online subscription service; Video creators and Facebook; Walmart Pay expands

June 24, 2016

Today in mobile marketing – Google Fiber buys Webpass to boost its high-speed Internet business; Viacom launches BET online-subscription service outside US, Italy, France and Africa; Viral creators ask at VidCon: Will Facebook start paying me?; Walmart expands mobile wallet service Walmart Pay to 15 more states in one week.

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Stella Artois ferments seasonal promotion strategy with interactive digital videos – Mobile Marketer

June 24, 2016

Mobile Marketer today – Stella Artois ferments seasonal promotion strategy with interactive digital videos; Urban Decay’s Snapchat filter mimics capabilities of augmented reality app.

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Former MMA execs launch The Connected Marketer

June 24, 2016

The former managing directors of the Mobile Marketing Association’s North America and Europe operations have expanded their mCordis Inc. effort to debut a new thought-leadership positioning for marketing called The Connected Marketer.

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Cannes Lions: Building the Under Armour brand

June 24, 2016

CANNES, France – Under Armour CEO Kevin Plank and Droga5 founder/CEO David Droga, on a panel yesterday at the Cannes Lions ad festival, provided an overview of how they started working together to form an effective partnership.

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Banana Republic Factory pilots mobile loyalty, chat to enhance in-store shopping

June 23, 2016

Banana Republic Factory is testing a mobile rewards program called Perks! at 40 stores to enhance the in-store shopping experience by engaging with customers via digital loyalty, chat and AI.

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Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience

June 23, 2016

How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET.

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Mobile Minutes: Mobile World Congress lands in US; InMobi’s $4M fine; Samsung Pay; Vine on monetization

June 23, 2016

Today in mobile marketing ­– Get ready: Mobile World Congress is coming to the US; This ad firm that tracked kids got smacked with a $4M fine; Unlike Apple Pay, new Samsung mobile payment system won’t charge banks; Vine’s new GM Hannah Donovan on monetization, competition and its future at Twitter (Exclusive).

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