Mobile marketers must strive to create consistent customer experiences across channels, respecting that mobile is at the center of the unified commerce world, according to a Boston Retail Partners supply-chain survey.
Articles Tagged ‘mobile marketing’
LiveDeal has sped up its discount-serving engine to meet consumers’ growing demand for fast restaurant offers.
Mobile Marketer today – A new market for fashion brands: Making wearables wearable; Twitter’s mobile push resonates, driving revenue and stock value.
In the last decade, mobile devices have changed the way we communicate with one another, access information and consume media. Surprisingly, it has not really changed the way advertisers use these devices to communicate with consumers.
Lord & Taylor is partnering with brands such as Michael Kors and Alex and Ani to deliver content and offers to in-store shoppers via iBeacon technology on their smartphones when they are nearby different departments.
Cause Mobile Wallet’s mobile-payment application is being used in a partnership with Red Bull and People Water to raise money for Life Rolls On, the featured charity at this week’s Vans US Open of Surfing, adding another dimension to charity fund-raising.
Mobile Marketer today – FTC’s carrier billing report impacts burgeoning mobile payments methods; Weinstein Studios bets on Kik to build word-of-mouth for The Giver.
It turns out that the Chinese, both in rural and urban areas, empowered by China’s steadily solidified infrastructure, prefer conducting all commercial transactions online or on their mobile phone.
With Starbucks looking to bring its mobile payments platform to other retailers and the rumor mill around an Apple mobile payments solution kicking into high gear again, the mobile payments wars may just be beginning.
Mobile Marketer today – How to target Gen Z, the new consumer on the block, via mobile; Space Needle app launches new digital experiences.