Mobile is playing an increasingly important role for IKEA as it continues to build momentum for its loyalty program in the United States.

Following the successful pilot of a mobile CRM effort at a handful of McDonald’s locations in Northern California, up to 600 McDonald’s will introduce the program this summer with the goal of rewarding customers and driving loyalty.

After piloting a mobile loyalty program at three spots late last year, frozen yogurt franchise Yumilicious has rolled out the initiative to 15 locations in Texas and South Carolina.

Fast food chains Pizza Hut and Boston Market are enhancing their loyalty strategies by giving customers a way to scan 2D bar codes for a chance to win a prize.

Specialty retail chain Express is giving customers a chance to earn points that can be redeemed for rewards when they take certain mobile and social actions.

A recent update to Google Wallet lets users not only pay with a single tap of their mobile phones but also redeem coupons and earn loyalty rewards.

Approximately 500 local businesses in four cities across the country are using the LevelUp loyalty app to let customers pay via mobile and earn rewards.

Frozen yogurt franchise Yumilicious is extending its loyalty program into mobile at several locations as a way to bring another layer of customization to the customer experience.

CiCi’s Pizza of Tampa Bay, a franchisee with seven units in the Tampa, FL, market is using a mobile loyalty program to reverse a double-digit year-over-year negative sales comparison trend.

Chicago merchants Swirlz Cupcakes, Green Genees and Lincoln Park Massage are among the local business letting customers receive offers and redeem rewards via a mobile wallet application.