Articles Tagged ‘mobile loyalty’


HotelTonight joins mobile loyalty space with in-app tiered rewards program

September 30, 2016

HotelTonight is the latest travel marketer to foray into mobile loyalty, opting to roll out a new in-application feature called HT Perks, which lets users unlock bigger discounts based on the amount they spend.

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Pei Wei adds a side of loyalty to new mobile ordering app

September 29, 2016

Fast-casual dining chain Pei Wei is unveiling a new mobile application that enables customers to order meals prior to arriving at a restaurant, access a bar code linked to their loyalty accounts and earn rewards points for each dollar spent.

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Mac Cosmetics’ new members-only app includes tiered loyalty levels, offers

September 22, 2016

Mac Cosmetics is differentiating its new application from other makeup brands’ mobile offerings by opting to hone in on rewarding existing loyalty members with tiered benefits, personalized updates and exclusive deals instead of including tried-and-true features such as virtual try-on options.

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Togo’s heats up mobile loyalty signups with reward-based social triggers

August 31, 2016

Sandwich chain Togo’s is revamping its loyalty program by rewarding members with bonus points in exchange for interacting with the brand on social media, showcasing how quick-service restaurant marketers can incentivize engagement on mobile.

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Wetzel’s Pretzels untwists sales via item-based mobile rewards, egift cards

August 22, 2016

Wetzel’s Pretzels is heating up mobile sales with a new rewards application that enables users to earn loyalty credit for each item they purchase and send friends virtual gift cards, underscoring another lucrative mobile sales opportunity for quick service restaurant chains.

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Tropical Smoothie Café’s app whirs up automatic reward credits

August 3, 2016

Tropical Smoothie Café is blending together a slew of mobile loyalty ingredients for its application, including an automatic reward credit earning feature, friend referrals and the ability to link credit or debit cards for streamlined on-the-go purchases.

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Top 10 mobile loyalty activations of Q2

July 11, 2016

Brands in industries including retail and hospitality raised the bar for smartphone-based loyalty this past quarter, leveraging strategies such as proximity-based rewards, Apple Pay integrations with store credit cards and one-to-one mobile request platforms.

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Penn Station unpacks new loyalty app with mobile gamification twist

July 7, 2016

Fast-casual dining chain Penn Station East Coast Subs is rolling out a new application enabling users to order ahead, collect and redeem rewards points, send friend referrals and receive access to seasonal mobile games, underscoring the potency of all-in-one loyalty apps.

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Banana Republic Factory pilots mobile loyalty, chat to enhance in-store shopping

June 23, 2016

Banana Republic Factory is testing a mobile rewards program called Perks! at 40 stores to enhance the in-store shopping experience by engaging with customers via digital loyalty, chat and AI.

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4 tips to build Gen Y loyalty with mobile rebates

May 9, 2016

Millennials, also known as Generation Y, hold an immense amount of purchasing power, so it is now more critical than ever that retailers understand their shopping and saving habits.

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