HotelTonight is the latest travel marketer to foray into mobile loyalty, opting to roll out a new in-application feature called HT Perks, which lets users unlock bigger discounts based on the amount they spend.
Articles Tagged ‘mobile loyalty’
Fast-casual dining chain Pei Wei is unveiling a new mobile application that enables customers to order meals prior to arriving at a restaurant, access a bar code linked to their loyalty accounts and earn rewards points for each dollar spent.
Mac Cosmetics is differentiating its new application from other makeup brands’ mobile offerings by opting to hone in on rewarding existing loyalty members with tiered benefits, personalized updates and exclusive deals instead of including tried-and-true features such as virtual try-on options.
Sandwich chain Togo’s is revamping its loyalty program by rewarding members with bonus points in exchange for interacting with the brand on social media, showcasing how quick-service restaurant marketers can incentivize engagement on mobile.
Wetzel’s Pretzels is heating up mobile sales with a new rewards application that enables users to earn loyalty credit for each item they purchase and send friends virtual gift cards, underscoring another lucrative mobile sales opportunity for quick service restaurant chains.
Tropical Smoothie Café is blending together a slew of mobile loyalty ingredients for its application, including an automatic reward credit earning feature, friend referrals and the ability to link credit or debit cards for streamlined on-the-go purchases.
Brands in industries including retail and hospitality raised the bar for smartphone-based loyalty this past quarter, leveraging strategies such as proximity-based rewards, Apple Pay integrations with store credit cards and one-to-one mobile request platforms.
Fast-casual dining chain Penn Station East Coast Subs is rolling out a new application enabling users to order ahead, collect and redeem rewards points, send friend referrals and receive access to seasonal mobile games, underscoring the potency of all-in-one loyalty apps.
Banana Republic Factory is testing a mobile rewards program called Perks! at 40 stores to enhance the in-store shopping experience by engaging with customers via digital loyalty, chat and AI.
Millennials, also known as Generation Y, hold an immense amount of purchasing power, so it is now more critical than ever that retailers understand their shopping and saving habits.