Hunting, fishing and outdoor gear retailer Cabela’s Inc. has launched a commerce-enabled mobile-optimized Web site to enhance its multichannel presence and drive sales.

Applications and Web sites tailored to mobile shoppers are must-haves for retailers as consumers are using mobile phones more than ever for retail purposes, per ForeSee Results.

Paint company Modern Masters offers products for the home furnishings and hardware industry and the brand recently made its inventory available for purchase on its branded mobile Web site.

Online motorcycle accessories retailer Motorcycle Superstore is driving sales of its gear and apparel via a commerce-enabled mobile Web site.

Lowe’s Companies Inc. is offering three ways for consumers to shop for last-minute holiday gifts: buy in-store, online or through their mobile devices.

Mobile phones have become an important part of holiday shopping in a variety of ways, from price comparison to product research, according to Briabe Media.

Mall retailer Bakers Footwear Group has launched a mobile version of its Web store in response to customer lifestyle changes and the general industry trend toward greater mobile accessibility of store assets.

The University Co-op, a retailer of University of Texas merchandise targeting students and fans, has launched a mobile-optimized, commerce-enabled Web site.

Washington Trust Bank has partnered with mobile banking and payment service provider mFoundry to launch fully integrated multi-mode mobile banking platforms spanning SMS, the mobile Web and applications.

Brands need to find solutions on mobile where the consumer can activate the relationship. As technology rapidly advances, we are moving from a push model to one of pull.