SAN FRANCISCO - Executives from Wet Seal, Netbiscuits, Zumobi and Digby detailed the steps to create user-friendly sites and apps that enable viewing of ads, searching, shopping and transacting.

In the United States, mobile shopping rose from $396 million in 2008 to $1.2 billion in 2009, and ABI Research projects 100 percent growth this year to reach $2.4 billion in 2010.

Sybase 365 has expanded its portfolio of mobile customer relationship management tools and services that enable enterprises to engage customers throughout the entire customer lifecycle using the mobile channel.

Ace Hardware Corp., a retailer-owned hardware cooperative, has launched the Ace mobile site to makes it easier than ever for consumers to maintain their home using their mobile phones.

The Oakland A’s have become the first Major League Baseball club to implement the full functionality of Tickets.com’s ProVenueMobile to enable mobile commerce.

Hi-media Group’s Hi-media Payments has brought its Allopass mobile micropayments platform to the North American market.

In an exclusive interview, a Sears Holdings executive discussed the mobile strategy for Kmart and the retail giant’s mobile Web sites and smartphone applications.

Artificial Life Inc. has launched its Opus-M product, a modular, carrier-grade mobile commerce platform for business customers, content providers and consumers.

Mobile banking and payment service provider ClairMail Inc. has extended its clients’ mobile Web experience to Android and BlackBerry devices.

An Armani Exchange executive discussed the retailer’s strategy of using mobile as a channel for marketing and merchandising activities intended to drive cross-channel sales.